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Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website, which they use mostly for advertising their products and services. With the advent of search engines, it has become even easier for customers to search for stuff online.

For a website to be successful, its link should land on the first three pages that the search engine generates, and the rank of the page should be high, which will drive many visitors to your site. This can be achieved by applying search engine optimization or more popularly known as SEO. This is a marketing strategy that increases the quality and quantity of traffic flow to a particular website via search engines.

Search Engine Process

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with the people.

When a website link is submitted to a search engine, a spider crawls through a page to gather links that lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in the future.

Keywords and Meta Tags

In the beginning, the search engine optimizer algorithms were dependent on the keywords, meta tags, and index files provided by the webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some webmasters added irrelevant meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Ranking Algorithm

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.

Link Spamming

Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Investing in SEO

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to paying for it, which in the end resulted in high quality web pages. Although investing in SEO is very fruitful, at the same time it is risky, because without any notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page.

Page Ranking

Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic.

Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is, if you desire that the page containing your ad be displayed, you are expected to pay money for it.

However, this creates controversy, as only the big businesses are able to increase the number of hits of their page but not the small business who might have a better quality page.

Various Advertising Methods

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. However, SEO is a market on its own that is yielding great results for businesses on the Internet.

Have you optimized your site for the search engines? If so, how has this impacted your ranking on search engines pages? Join the discussion below in our comment section.

As always, thanks for reading!
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RJ’s Internet Marketing Services, LLC
 

Advertising Using Power Words

Words not only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by politicians, public relations personnel, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New and Improved

“New” or “improved” words create a sense of curiosity. The customers get the impression that the product is something that is different from others and he tries to get it before anyone else does so as to have the edge over others.

Laundry products have always been advertised as new and improved for years. It can be either a new or improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Money Back Guarantee

Take for instance the line “money back guarantee”. These power words help gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how the money will be returned if the customer is not satisfied should be stated.

Insider Say That

Most of the successful advertisements have a little known secret that surely generates curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing.

Words “insider say that” is similar to “secret”. It gives out information from some expertise that is still unknown to the outside world and, only if the customer gives money, will the information be divulged to him.

Free

The word “free” in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality.

By any chance, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly.

Usually the word FREE is spelled as FR~E, for example, on websites as ISP filters blocks messages having the actual word considering it to be some kind of spam.

You

“You” is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service.

Step into the shoes of the customer and try to jot down the points which will be of benefit and what points will decrease the interest.

The advantages then should be referred to the customer by addressing them with “you”. The customer feels that he is being directly talked to.

Immediately

The word “immediately” rings in the emergency. It can be interpreted as “Don’t wait any longer, get it now!” This motivates the customer to take some necessary and quick action.

Power

“Power” in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly.

Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product.

For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to “enough memory to store 350 pictures or 50 videos.” The solution to the problem of the customer is reflected in this sentence.

Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

Have you used any of the above-mentioned “power” words in your ads? Did they generate successful results? We would love to hear about it in the comment section below.

As always, thanks for reading!

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RJ’s Internet Marketing Services, LLC
 

Photo: Courtesy of Google Images

 

Advertising on the Internet

Ever since the advent of the Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and businesses have taken advantage of this, and you can see ads on any web page you visit. Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search, and they will be provided with a huge list from which they can select. This is a very cost-effective and time-saving method of advertising.

Personalized Website

It has become really easy for any business to have a personalized website by which you can advertise, directly interact with your customer, and provide details about your product and services. Regular newsletters, offers, discounts can be pasted on your site to increase the interest of your website visitors.

Legal and Illegal Online Advertising

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this, Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising.

Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising.

Illegal advertising is more commonly known as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from your system.

Technology-Based Ads

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically, Adobe Flash is used to design advertisements these days. Depending on the technology being used to design, advertisements can be classified into various categories.

Various Advertising Categories

Banner ads are animations displayed on your website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of your web page.

The ads that float on your screen are known as a floating ad.

Polite ads download at a slow pace without interrupting the normal functioning of your website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

Paid Advertising

There are many ways by which advertising slots can be purchased on the Internet like CPM, CPV, CPC, CPA, CPL and CPO.

CPM or cost per mil means that you as the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.

CPV or cost per visitor means that you are meant to pay for the people to whom the advertisement was delivered.

CPC or cost per click means paying for the number of clicks made on your advertisement by your visitors. Although the advertisement is put up on your website, the amount is paid only after the visitor clicks on the URL of your advertisement.

CPA or cost per action means that you pay all the charges of advertisement, but you get paid only if the visitor clicks on your advertisement and purchases a product or signs-up for a service.

CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply sign up to get regular newsletters and special offers.

CPO or cost per order is where you pay each time an order is placed.

Online advertisements are not only for promoting a product or service but, in fact, they can be used for purposes like advertising charity and spreading education.

Are you implementing any of these categories of advertising to advertise your products or services and are they effective? We would love to hear from you. Leave your comments below!

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RJ’s Internet Marketing Services, LLC
 

Advertising for Free

Although Internet marketing costs less than traditional advertising, there are some methods of advertising that are free. Advertising for free seems like an impossible thing when you hear about it. But there are several ways by which the cost of advertisement can be maintained with the help of some imagination and creativity.

Write Articles

If you are a business wanting to advertise, you can write articles related to your field of expertise, which can be submitted to media and publications having interest in your particular field. The advertising article can have information about your company and possible dealership or franchise opportunities. Due to the rise in Internet users and websites, new websites have sprung up, which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Interviews

Once your business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to you being invited on radio and television talk shows and even to interviews. These kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up with a telephone call or in-person visit. During your visit, the nature of your expertise can be discussed about your business, which will be of interest to the viewers of the particular channel. Once you gain the status of being public-friendly, more offers start pouring in.

Bulletin Boards

Free bulletin boards located in your neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part-time basis for this purpose.

Promotional Advertising

Promotional advertisement can be printed on the envelopes used by your business firm. Both you and the receiver can see this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its fullest, leaving only the place for writing the address.

Publications

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of your advertisement until the space is not sold and in that case, thirty-three percent savings can be achieved. Usually local newspapers provide these kinds of offers.

If your business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place your advertisement in their publication, in return for placing their advertisement in your business’s publication.

Free Offers

Free offers can be provided to your customers. This can be done by emailing or printing newsletters about information regarding the area of interest of your targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use for shopping, if a criterion is met like minimum purchase of $50, for example. By this, the response will be huge and most of them will purchase something in order to take advantage of the free offer.

The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

Which methods of free advertising do you use for your business, and is it effective? We would love to hear from you. Please leave your comments below.

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RJ’s Internet Marketing Services, LLC

 

Photo: Courtesy of Google Images

 

Create A Winning Content Strategy For Social Media Marketing

Content marketing continues to become more complex as new channels for communication are introduced all of the time. You may already be familiar with the traditional online channels, such as websites, emails, and blogs, but there’s a slightly newer medium for content marketing that is taking center stage and it is, social media.

Social media is only one piece of the content marketing puzzle, but it’s easily one of the most important pieces. Social media sites like Facebook and Twitter have more than a billion active users every day. More than 70 percent of adults visit Facebook at least once each month. Ignoring such significant statistics could only hurt your content marketing strategy. Put the blog and website on the back burner for just a moment and consider the key concepts of a winning social media content marketing strategy.

Choose Your Medium

social mediaYour first step is to choose the social media sites that will suit your needs the most. There’s a fine line between too few and too many profiles. To make matters worse, there are quite a few social media sites to choose from. If you only have time to create a profile, add a picture and then, move to the next site, you are already spreading yourself too thin.

Each profile will take time and attention. There should be information, pictures, descriptions, and regular posts coming from your page. It’s easier to manage a larger number of profiles if you have a bigger business with a dedicated team, but if you’re still a small company, you need to stick with the essentials.

Facebook and Twitter are always great choices. However, if you’re running an e-commerce site, Pinterest might be more suitable. If you want to incorporate video marketing, YouTube could be a better fit. The key is to recognize the strengths of each site and then choose the ones that will help you meet your goals.

Write Down Your Goals

While on the subject of goals, it is important to make sure that you actually have some. Getting 1,000 likes or retweets doesn’t count. It is good to see such high numbers, but how are they actually going to benefit you? You need to create a direct correlation between the metrics and some plausible business goal.

Without goals, you can’t know if your content marketing strategy is actually successful. Reaching a goal should be something that all of your social media profiles can attribute to, which means it can’t be specific to any single site. Goals might include improving sales, increasing traffic or building links.

Understand The Correlation Between Metrics And Goals

Once you have a specific goal or goals in mind, then you can find the correlation between the social media metrics and these goals. The metrics will be different according to the site you are using, but they should contribute to the goal in the same way.

For example, if your goal is to generate traffic, then the metrics you are interested in is how many visitors arrive at your website from the different social media sites. If the goal is to improve brand awareness, then your metrics might be how many different followers you gain on each site.

Create Content To Drive The Metrics

After targeting the specific metrics that you will need to reach your marketing goals, you have to create content that will actually drive those metrics. Creating the actual content is always the most difficult and most important part of any content marketing strategy but social media actually makes it easier by encouraging you to keep it short, sweet, and simple.

You will need to define a voice for your company. If your business could talk, then your posts should sound like what it would say. Every business has its own personality and it should be reflected accurately in your posts if you want to attract people who are more likely to follow your page.

Social media posts do not have the burden of always needing to be informative. They can be fun, engaging, informative or humorous. Whatever voice you choose for your company, it is important that you stick with it.

Social media alone isn’t going to make a successful content marketing strategy, but it will certainly help it along the way. Social media can appeal to huge audiences, drive that audience to your site and help you meet demanding business goals. The possibilities are endless when combined with traditional content marketing channels.

Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite and is the creator of a number of well-known and respected software and service applications such as The Best Spinner, Article Builder and more.

 

Developing a Business Image – What It Takes

Working on your business PR is one of the most vital preconditions for creating a positive business image. Since self-promotion is not the most appreciated strategy in the eye of the public, you have to apply some witty tactics for attracting your potential customers to buy your products. The best thing is that they do not have to be too expensive to fulfill their purpose.

Direct communication

It is true that establishing more personal and deeper communication with your customers is not always possible. Large companies inevitably lose that personal touch when it comes to direct conversations with their customers. Nevertheless, small businesses still have an opportunity to address their loyal clients in a unique way and show them that they care through individualized promotional campaigns and presents. Also, larger businesses can follow the pattern and form smaller communication or PR units to add their business communication as much of a personal touch as possible.

Referral agenda

It does not take a lot to create a productive referral agenda with businesses that work in similar areas as yours. Collaborating with others will enable you to develop a network of business associates, which can be of great importance for your future business ventures. For instance, your enterprise might be getting more tasks than you can handle in the time ahead. Instead of turning down such offers, you can direct them to your business associates. This way you will gain business trust from your clients and your associates will have more work, as well.

Local media prime time(s)

Believe it or not, the Internet has not exterminated local media yet. As a matter of fact, local TV- and radio-stations, as well as local newspapers, still play an important part in informing people on the local level. Businesses that want to reach their audience through those media have to determine their target groups and do some research on the times of the day those groups watch TV or listen to the radio. When you have gathered enough information, you can start placing your ads in the prime time terms. The more visible you are, the better impression you will leave on your customers.

In-house image boost

While it is important that your image in the public is affirmative, perhaps it is even more important how well you maintain your internal relations. If your workers are satisfied with their jobs and internal communication, they will be your best promoters. On the other hand, neglecting your own workers will most certainly generate negative comments, which will in turn affect the way the public perceives your business. So, encourage your staff to support one another and work together on complex tasks. Also, have a look at this infographic on internal communication, brought by Inc, to take steps for improving relations between your workers.

Eye of the expert

Business owners know what they want to achieve, business-wise, but they are not always knowledgeable enough when it comes to the image-building process. In order to give their brand a strong marketing background, they should join forces with established marketing gurus, like the Toast Creative team. Such a step will leave you more time to focus on your business tasks while the chosen experts are taking care of your public image.

People need to know about your business and you have to convince them that you are the one who creates best items or provides useful services. What every business owner should do is to find a balance between making products that make a difference and popularizing those products to create a powerful and dominant image on the market.

John Stone
Editor, BizzMarkBlog

 

E-commerce – How It Can Help Your Business

E-commerce is one of the fastest growing businesses in the world today. In 2013, B2C e-commerce purchases worldwide amounted to more than $1.2 trillion. These figures are easy to understand when listing all the benefits this business model comes with. In this article, we shared some of the most important ways in which e-commerce can boost your sales.

Overcoming Geographical Limitations

salesBefore e-commerce small retail stores could only sell their goods to customers who are residing or passing through their area, and only big retail chains could engage customers from different cities and regions. One of the major benefits of e-commerce business is its ability to connect businesses to customers who reside all over the world. Overcoming geographic limitations can drastically increase the number of sales.

Introducing New Marketing Opportunities

E-Commerce business is much easier to promote. Sales and discounts can be easily marketed on social networks, which are a great channel for maintaining good business-to-customer contact. Google and other search engines can also be turned into a powerful marketing tool. Search engine optimization increases search engine ranking, which brings more customers to the shop. Website administrators can also introduce more elaborate content marketing strategies that would make potential customers visit your website every day drawn by the interesting content you are posting.

Lowering Store Running Costs

Online store requires much less workforce to maintain, which is just one of the ways how e-commerce lowers retailer’s costs. It also doesn’t require premises on top locations, which means no rent and bills. Many successful e-commerce stores started working from the owner’s home before their business started to grow. Of course, we should also add many successful and cheap marketing tools like, SEO, AdWords and social network ads that can lure customers into shops, at much lower prices than TV or billboard marketing campaigns that were mostly used by location-based stores.

It’s Easier for Customers

Customers can locate the product much easier in online stores. If we remember the good old days when we were visiting dozens of different shops in order to find the right product or the most affordable price, we realize how many advantages e-commerce brings to customers. It saves them money and time and gives them a chance to compare products from different online stores with one or two clicks. Online stores also have category listings, search boxes and plenty of different tools that enable customers to find a desired product fast and without any hassle.

Online stores also come with plenty of information about the products and links to manufacturer’s website. Physical stores, on the other hand, have limitations on product information. Since it is very difficult to teach employees to provide enough information about each product in their store, customers often leave location-based retail stores without buying the product, because the store employee wasn’t able to answer all of their questions concerning the product they were interested in.

Customers also prefer e-commerce stores, because they offer many different ways of payment for goods they’ve purchased. Customers who can’t buy goods in regular location-based retail stores with their PayPal or Skrill accounts can use these and many other ways to pay their bills on e-commerce sites. Larger payments can also be done in a much safer environment, by using licensed and compliant payment engines such as Escrow for example.

Remain Open All the Time

Unlike location-based stores, e-commerce websites remains open all the time. Shopping can be done anytime and from anywhere. This is very convenient for customers, especially those who live in a different time zone, and it is also beneficial for store owners, since they are able to receive more orders and earn more money.

Creates Targeted Communication

Many online stores have cookies that can be used as very practical marketing tools. These follow customer’s purchases on and off the website, which enables the store to create special ads and offers for each customer category and display them to targeted groups of customers. For example, if a customer wanted to buy a bicycle, he/she will see lots of store ads that sell bicycle helmets and other cycling equipment.

These are just some of the benefits e-commerce comes with. There are also some disadvantages, but the overall opinion is that e-commerce increased the number of sales and enabled many entrepreneurs to earn millions by implementing this great business model.

John Stone
Editor, BizzMarkBlog

 

Search Engine Marketing or SEO

SEO keyword

Search engine marketing is a form of Internet marketing that uses paid ads, which are more commonly known as pay-per-click ads. We’re going to take a look at pay-per-click ads and search engine optimization, as well as which strategy you should use in order to drive traffic to your site.

Search Engine Optimization

SEO is an acronym for search engine optimization. “Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines” (Webopedia).

PPC is short for pay per click. “PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad” (Brick Marketing).

SEO three advantages over PPC include (Huffington Post):

  • Natural exposure and credibility – marketers will hold the top spot on the search engine result page resulting from an organic (free) search. These results are viewed by consumers as being more credible because they are not paid ads.
  • Large ROI potential – The organic search can result in more conversions and revenue because of more clicks that organic search typically generates.
  • Exposure on several search engines – If SEO is performed correctly, a small business can receive exposure on the major search engines (Google, Bing, Yahoo, and AOL).

PPC three advantages over SEO are (Huffington Post):

  • Instant traffic to the marketer’s site – Ads show up at the top of the search engine results almost immediately after the PPC campaign is implemented.
  • No worrying about algorithm updates – Whenever search engines updates its algorithm, PPC ads are not affected like the organic search results.
  • Laser target your audience – PPC gives a marketer the ability to target their ideal customer by choosing which geographical area will see their ads. This allows small businesses to target local clients.

A small business needs a combination of search engine optimization and pay-per-click elements in their marketing campaign. It depends on the budget and goals of the marketer. Search engine optimization can result in a solid return in the long run; however, it takes time to do it correctly (Huffington Post). Pay-per-click provides immediate results, but it can be expensive. Also, customers tend to read past the paid ads. All-in-all, if the budget doesn’t allow it, search engine optimization is a better method of internet marketing.

PPC Ads vs. Organic Search

According to a research from GroupM UK and Nielsen, search engine users overwhelmingly clicked on organic search results on Google and Bing by a margin of 94 percent (“ZOG Digital”). Search engine users clicked on pay-per-click ads by a margin of six percent. The six percent that clicked on PPC ads were 53 percent women compared to 47 percent that were men. Thirty-five percent of those who clicked on PPC ads are 34 years old and younger. Interestingly the older the search engine users are, the percentage of PPC ads clicked goes up. For example, the search engine users who are 35 years and older, clicked on PPC ads 65 percent of the time.

On the other hand, if the PPC ads contain keywords with high commercial intent in the United States, these ads beat out organic search results by nearly a 2:1 margin. “In other words, 64.6 percent of people click on Google Ads when they are looking to buy an item online!” (The WordStream Blog) Overall, organic search results still get the most clicks; however, not in the case of pay-per-click ads with keywords for high commercial intent.

The location of the ads makes a big difference also. On SERP (search engine result page), 24 percent of the ads are at the top and account for 85 percent of clicks. Sixty one percent are on the right side of the search engine result page receiving 13 percent of clicks. Fifteen percent of the ads appear at the bottom. Search engine users click on these ads two percent of the time. According to the ZOG Digital article, there is conclusive evidence that a marketer online performance improved when running an integrated organic and paid search campaign.

Pay-Per-Click Ad Campaign vs. SEO Campaign

Pay-per-click ad campaigns can be very expensive if it is not set up correctly. It is not a matter of setting up the campaign and forgetting about it. The campaign has to be constantly optimized and fine-tuned in order to keep the ads performing and producing a ROI. PPC ads requires a lot of experience and testing, which is why small businesses hire digital firms to handle their PPC ad campaigns (Huffington Post).

On the other hand, a quality SEO campaign takes several months to notice results. However, if done correctly, it can drive constant traffic to the marketer’s website, as well as generate a nice ROI. As mentioned earlier, the best results are produced when elements of both PPC and SEO are used in the marketing campaign. However, if the budget doesn’t allow it, search engine optimization is the most cost effective method of advertising.

Are you currently marketing your online business with search engine marketing or search engine optimization or do you use a combination of both? We would love to hear from you. Please leave your comments below.

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RJ’s Internet Marketing Services, LLC

 

How To Double Lead Generation On Your Website

“I need more traffic!”

Are the words echoed around the heads of online business owners around the world . . .

However, I would argue that this is not the issue.

In fact, one of my good friends is managing to grow his online business with just 50 visitors per day.

But how?

He focused on conversion.

Which is the topic of this blog post: How To Double Lead Generation On Your Website.

We will be learning methods that can take the traffic that you are already receiving and turning these visitors into subscribers, which over time, will turn into customers.

1. Hello Bar

Adding a Hello Bar to your site takes 5 minutes and can have a drastic effect on your opt in rate.

You can either direct your visitors to a specific page with a link, like we do on the Virtual Valley Blog or enable them to enter their email address right then and there.

2. Bottom Of Every Post

When your visitors have just finished reading a relevant, content rich blog post that relates directly to a result they want to achieve or problem they are trying to solve, they are never more likely to subscribe . . .

To enable them to do this, you can automatically add a small piece of text to every post directing your visitors to a page that they can exchange their email address for further information with the Bottom Of Every Post plugin.

3. Welcome Redirect

Some of your current visitors already want to hear more from you . . .

You would be doing a dis-service to them by not enabling them to take your relationship to the next level.

A fantastic way to do this is the Welcome Redirect. It simple replaces your homepage with an opt in page that gives your visitor the opportunity to receive more information from you in exchange for their email address or to just follow the link to your homepage.

Though, one word of caution: I would implement this and then measure bounce rate and sign up rate to determine whether you are scaring away too many visitors by not allowing them to access your content right away.

4. Opt in/Opt out Popup

Popups have a bad press . . .

But when used correctly, they can have a drastic effect on your sites lead generation.

SumoMe offer free popup software that you can add to just specific pages on your site at specific times to ensure you do not frustrate your readership.

5. Content Gates

If you are creating awesome content, your readers will want to access more . . .

Therefore, if you bring your readers to an awesome blog post and they enjoy it you could offer another piece of related awesome content that can be access behind a content gate.

Optin Panda is a very effective content gating plugin.

Now, you have learnt the methods to double lead generation on your website, I strongly believe that you will be able to increase your email subscriptions by 50%.

All for just spending 30 minutes tweaking the code on your site . . .

What have you got to lose?

Please post a link to your site in the comments below and I will take a look and advise on which method (shown above) would be most effective for you.

Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 10 million hours of their time by 2020. Tom writes about how to grow your remote business on the Virtual Valley Blog, you can also follow him on Twitter here: @tomhuntio.

 

Blogging an Internet Marketing Strategy

bloggingBenefits of a Blog

A blog gives customers a chance to connect with companies in that they are able to make comments, as well as rate and/or review the companies’ products or services. Customers are able to do this in the comment section of blogs. Blogs are an inbound method of marketing versus the traditional marketing of television, radio, newspapers, magazines, etc. Customers are not able to connect with companies through these traditional channels. Blogging gives customers the ability to interact with the company. Conversing with potential customers builds trust over time; therefore, when the marketer does talk to them about their product and service offerings, the customers will be ready for the offering (“Get Found in the Blogosphere”).

The Architect of a Company’s Blog

Quality blogs should have a comment section; so, that customers can connect with the companies through their comments, as well as the company connecting with the potential customers by responding to their comments. Blogs should also have a Really Simple Syndication (RSS) feed. RSS feeds allow the readers of the blogs to subscribe to the blogs. What the subscription does is it will let the readers know when the author of the blog has published a new post without the reader having to visit the blog to check for new blog posts. Blogs should also have social media sharing icons, so, the readers can share the posts on their favorite social networking sites with their followers and friends which, in turn, will drive traffic to the marketer’s website.

Blogging for Marketing

Blogging for marketing has influenced marketing strategies in numerous ways. A marketer’s blog can change their website from being an online brochure to a hub for their marketplace (“Get Found in the Blogosphere”). It can dramatically improve search engine rankings because of the inbound links.

As mentioned earlier, if a blog has the social media icons located on it, site visitors are able to share the blog posts to various social media networks generating more exposure leading to more traffic. In addition, users on social bookmarking sites, for example, Digg, Delicious, and StumbleUpon, can vote for and share the posts with their followers.

Guest Blogger

Another blogging for marketing strategy is to invite guest bloggers to write a guest post for the marketer’s blog. The guest blogger adds the link to their article, which is on the marketer’s site, on their website and, in turn, the guest’s blog readers will follow the link back to the marketer’s blog generating even more traffic.

Overall, blogging is a form of inbound marketing. If implemented correctly, the marketer does not have to blast the potential customers with their marketing messages. The customers will find the marketer through using specific keywords as search terms or perhaps through social media networks. If the content is remarkable, the potential customers will subscribe to the blog using RSS feeds in order to be informed when a new blog post is published.

Works Cited

Brian Halligan, Dharmesh Shah. “Get Found in the Blogosphere.” Inbound Marketing – Get Found Using Google, Social Media, and Blogs. Hoboken: John Wiley & Sons, Inc., 2010. Web. 20 September 2014.

 

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