We started the process of changing our business name from RJ’s Internet Marketing Services, LLC to RJ’s Internet Marketing Solutions, LLC a couple of months ago, and it is finally official!
Anyone can offer services, but we offer solutions. We want our business name to reflect this distinction.
As entrepreneurs ourselves, we understand that you’re short on time and, at times, you feel like you’re on your own or you don’t want to learn yet another social media marketing tool.
We are here for you offering the best solutions for your Internet marketing needs!
Special Introductory Offer!
As a way of celebrating our new name, we are offering a special introductory offer of 20% off of our Bronze Internet Marketing Package for new clients!* This package provides the following solutions to your online marketing needs:
Correctly position your business before your target audience
Increase brand awareness
Drive traffic to your website.
To learn more about our bronze package and other packages, go here.
*Packages contain one month of services. A six-month contract is required in order to qualify for the Special Introductory Offer. This offer applies to one month of services.
In today’s net-savvy world it has become common for any business to have a website, which they use mostly for advertising their products and services. With the advent of search engines, it has become even easier for customers to search for stuff online.
For a website to be successful, its link should land on the first three pages that the search engine generates, and the rank of the page should be high, which will drive many visitors to your site. This can be achieved by applying search engine optimization or more popularly known as SEO. This is a marketing strategy that increases the quality and quantity of traffic flow to a particular website via search engines.
Search Engine Process
SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with the people.
When a website link is submitted to a search engine, a spider crawls through a page to gather links that lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in the future.
Keywords and Meta Tags
In the beginning, the search engine optimizer algorithms were dependent on the keywords, meta tags, and index files provided by the webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some webmasters added irrelevant meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.
Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.
Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.
Investing in SEO
Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to paying for it, which in the end resulted in high quality web pages. Although investing in SEO is very fruitful, at the same time it is risky, because without any notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page.
Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic.
Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is, if you desire that the page containing your ad be displayed, you are expected to pay money for it.
However, this creates controversy, as only the big businesses are able to increase the number of hits of their page but not the small business who might have a better quality page.
Various Advertising Methods
Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. However, SEO is a market on its own that is yielding great results for businesses on the Internet.
Have you optimized your site for the search engines? If so, how has this impacted your ranking on search engines pages? Join the discussion below in our comment section.
Words not only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by politicians, public relations personnel, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.
New and Improved
“New” or “improved” words create a sense of curiosity. The customers get the impression that the product is something that is different from others and he tries to get it before anyone else does so as to have the edge over others.
Laundry products have always been advertised as new and improved for years. It can be either a new or improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.
Money Back Guarantee
Take for instance the line “money back guarantee”. These power words help gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how the money will be returned if the customer is not satisfied should be stated.
Insider Say That
Most of the successful advertisements have a little known secret that surely generates curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing.
Words “insider say that” is similar to “secret”. It gives out information from some expertise that is still unknown to the outside world and, only if the customer gives money, will the information be divulged to him.
The word “free” in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality.
By any chance, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly.
Usually the word FREE is spelled as FR~E, for example, on websites as ISP filters blocks messages having the actual word considering it to be some kind of spam.
“You” is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service.
Step into the shoes of the customer and try to jot down the points which will be of benefit and what points will decrease the interest.
The advantages then should be referred to the customer by addressing them with “you”. The customer feels that he is being directly talked to.
The word “immediately” rings in the emergency. It can be interpreted as “Don’t wait any longer, get it now!” This motivates the customer to take some necessary and quick action.
“Power” in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.
The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly.
Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product.
For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to “enough memory to store 350 pictures or 50 videos.” The solution to the problem of the customer is reflected in this sentence.
Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.
Have you used any of the above-mentioned “power” words in your ads? Did they generate successful results? We would love to hear about it in the comment section below.
Ever since the advent of the Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and businesses have taken advantage of this, and you can see ads on any web page you visit. Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search, and they will be provided with a huge list from which they can select. This is a very cost-effective and time-saving method of advertising.
It has become really easy for any business to have a personalized website by which you can advertise, directly interact with your customer, and provide details about your product and services. Regular newsletters, offers, discounts can be pasted on your site to increase the interest of your website visitors.
Legal and Illegal Online Advertising
Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this, Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising.
Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising.
Illegal advertising is more commonly known as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from your system.
With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically, Adobe Flash is used to design advertisements these days. Depending on the technology being used to design, advertisements can be classified into various categories.
Various Advertising Categories
Banner ads are animations displayed on your website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.
A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.
Interstitial ads are those that are displayed before directing over to the desired page.
Wallpaper ads form the background of your web page.
The ads that float on your screen are known as a floating ad.
Polite ads download at a slow pace without interrupting the normal functioning of your website.
An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.
Advertisements which are displayed in a video form on a website is known as a video ad.
There are many ways by which advertising slots can be purchased on the Internet like CPM, CPV, CPC, CPA, CPL and CPO.
CPM or cost per mil means that you as the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.
CPV or cost per visitor means that you are meant to pay for the people to whom the advertisement was delivered.
CPC or cost per click means paying for the number of clicks made on your advertisement by your visitors. Although the advertisement is put up on your website, the amount is paid only after the visitor clicks on the URL of your advertisement.
CPA or cost per action means that you pay all the charges of advertisement, but you get paid only if the visitor clicks on your advertisement and purchases a product or signs-up for a service.
CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply sign up to get regular newsletters and special offers.
CPO or cost per order is where you pay each time an order is placed.
Online advertisements are not only for promoting a product or service but, in fact, they can be used for purposes like advertising charity and spreading education.
Are you implementing any of these categories of advertising to advertise your products or services and are they effective? We would love to hear from you. Leave your comments below!
Although Internet marketing costs less than traditional advertising, there are some methods of advertising that are free. Advertising for free seems like an impossible thing when you hear about it. But there are several ways by which the cost of advertisement can be maintained with the help of some imagination and creativity.
If you are a business wanting to advertise, you can write articles related to your field of expertise, which can be submitted to media and publications having interest in your particular field. The advertising article can have information about your company and possible dealership or franchise opportunities. Due to the rise in Internet users and websites, new websites have sprung up, which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.
Once your business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to you being invited on radio and television talk shows and even to interviews. These kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up with a telephone call or in-person visit. During your visit, the nature of your expertise can be discussed about your business, which will be of interest to the viewers of the particular channel. Once you gain the status of being public-friendly, more offers start pouring in.
Free bulletin boards located in your neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part-time basis for this purpose.
Promotional advertisement can be printed on the envelopes used by your business firm. Both you and the receiver can see this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its fullest, leaving only the place for writing the address.
Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of your advertisement until the space is not sold and in that case, thirty-three percent savings can be achieved. Usually local newspapers provide these kinds of offers.
If your business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place your advertisement in their publication, in return for placing their advertisement in your business’s publication.
Free offers can be provided to your customers. This can be done by emailing or printing newsletters about information regarding the area of interest of your targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use for shopping, if a criterion is met like minimum purchase of $50, for example. By this, the response will be huge and most of them will purchase something in order to take advantage of the free offer.
The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.
Which methods of free advertising do you use for your business, and is it effective? We would love to hear from you. Please leave your comments below.
Content marketing continues to become more complex as new channels for communication are introduced all of the time. You may already be familiar with the traditional online channels, such as websites, emails, and blogs, but there’s a slightly newer medium for content marketing that is taking center stage and it is, social media.
Social media is only one piece of the content marketing puzzle, but it’s easily one of the most important pieces. Social media sites like Facebook and Twitter have more than a billion active users every day. More than 70 percent of adults visit Facebook at least once each month. Ignoring such significant statistics could only hurt your content marketing strategy. Put the blog and website on the back burner for just a moment and consider the key concepts of a winning social media content marketing strategy.
Choose Your Medium
Your first step is to choose the social media sites that will suit your needs the most. There’s a fine line between too few and too many profiles. To make matters worse, there are quite a few social media sites to choose from. If you only have time to create a profile, add a picture and then, move to the next site, you are already spreading yourself too thin.
Each profile will take time and attention. There should be information, pictures, descriptions, and regular posts coming from your page. It’s easier to manage a larger number of profiles if you have a bigger business with a dedicated team, but if you’re still a small company, you need to stick with the essentials.
Facebook and Twitter are always great choices. However, if you’re running an e-commerce site, Pinterest might be more suitable. If you want to incorporate video marketing, YouTube could be a better fit. The key is to recognize the strengths of each site and then choose the ones that will help you meet your goals.
Write Down Your Goals
While on the subject of goals, it is important to make sure that you actually have some. Getting 1,000 likes or retweets doesn’t count. It is good to see such high numbers, but how are they actually going to benefit you? You need to create a direct correlation between the metrics and some plausible business goal.
Without goals, you can’t know if your content marketing strategy is actually successful. Reaching a goal should be something that all of your social media profiles can attribute to, which means it can’t be specific to any single site. Goals might include improving sales, increasing traffic or building links.
Understand The Correlation Between Metrics And Goals
Once you have a specific goal or goals in mind, then you can find the correlation between the social media metrics and these goals. The metrics will be different according to the site you are using, but they should contribute to the goal in the same way.
For example, if your goal is to generate traffic, then the metrics you are interested in is how many visitors arrive at your website from the different social media sites. If the goal is to improve brand awareness, then your metrics might be how many different followers you gain on each site.
Create Content To Drive The Metrics
After targeting the specific metrics that you will need to reach your marketing goals, you have to create content that will actually drive those metrics. Creating the actual content is always the most difficult and most important part of any content marketing strategy but social media actually makes it easier by encouraging you to keep it short, sweet, and simple.
You will need to define a voice for your company. If your business could talk, then your posts should sound like what it would say. Every business has its own personality and it should be reflected accurately in your posts if you want to attract people who are more likely to follow your page.
Social media posts do not have the burden of always needing to be informative. They can be fun, engaging, informative or humorous. Whatever voice you choose for your company, it is important that you stick with it.
Social media alone isn’t going to make a successful content marketing strategy, but it will certainly help it along the way. Social media can appeal to huge audiences, drive that audience to your site and help you meet demanding business goals. The possibilities are endless when combined with traditional content marketing channels.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite and is the creator of a number of well-known and respected software and service applications such as The Best Spinner, Article Builder and more.
Working on your business PR is one of the most vital preconditions for creating a positive business image. Since self-promotion is not the most appreciated strategy in the eye of the public, you have to apply some witty tactics for attracting your potential customers to buy your products. The best thing is that they do not have to be too expensive to fulfill their purpose.
It is true that establishing more personal and deeper communication with your customers is not always possible. Large companies inevitably lose that personal touch when it comes to direct conversations with their customers. Nevertheless, small businesses still have an opportunity to address their loyal clients in a unique way and show them that they care through individualized promotional campaigns and presents. Also, larger businesses can follow the pattern and form smaller communication or PR units to add their business communication as much of a personal touch as possible.
It does not take a lot to create a productive referral agenda with businesses that work in similar areas as yours. Collaborating with others will enable you to develop a network of business associates, which can be of great importance for your future business ventures. For instance, your enterprise might be getting more tasks than you can handle in the time ahead. Instead of turning down such offers, you can direct them to your business associates. This way you will gain business trust from your clients and your associates will have more work, as well.
Local media prime time(s)
Believe it or not, the Internet has not exterminated local media yet. As a matter of fact, local TV- and radio-stations, as well as local newspapers, still play an important part in informing people on the local level. Businesses that want to reach their audience through those media have to determine their target groups and do some research on the times of the day those groups watch TV or listen to the radio. When you have gathered enough information, you can start placing your ads in the prime time terms. The more visible you are, the better impression you will leave on your customers.
In-house image boost
While it is important that your image in the public is affirmative, perhaps it is even more important how well you maintain your internal relations. If your workers are satisfied with their jobs and internal communication, they will be your best promoters. On the other hand, neglecting your own workers will most certainly generate negative comments, which will in turn affect the way the public perceives your business. So, encourage your staff to support one another and work together on complex tasks. Also, have a look at this infographic on internal communication, brought by Inc, to take steps for improving relations between your workers.
Eye of the expert
Business owners know what they want to achieve, business-wise, but they are not always knowledgeable enough when it comes to the image-building process. In order to give their brand a strong marketing background, they should join forces with established marketing gurus, like the Toast Creative team. Such a step will leave you more time to focus on your business tasks while the chosen experts are taking care of your public image.
People need to know about your business and you have to convince them that you are the one who creates best items or provides useful services. What every business owner should do is to find a balance between making products that make a difference and popularizing those products to create a powerful and dominant image on the market.