Monthly Archives: March 2008

Are You Blogging Yet?

By RitaJo on March 31, 2008

Obviously, we as entrepreneurs and small business owners do not have large marketing budgets like big corporations. However, blogging is an affordable marketing tool. Are you blogging yet? I recently read a blog post, which emphasizes the importance of blogging when trying to brand your products, services, and/or company. The blog post is entitled, “Social Media Works for Small Business.” In it Ryan Moede also talks about how to use social media tools as marketing strategies.

On the other hand, one of my favorite bloggers, Grant Griffiths, wrote a blog post called, “Blogging is More Than Just Simply Marketing.” He talks about how we can use blogging to engage our clients in conversations regarding our products or services, as well as other important discussions.

Blogging presents us with the opportunity to level the “marketing playing field” with large businesses. It doesn’t cost us anything but our time. You can also outsource your blogging project to a Virtual Assistant who specializes in writing and has experience in blogging. Are you blogging yet?

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A One-Stop Shop For Small Business Owners

By RitaJo on March 20, 2008

You have decided to start your own business and you need administrative assistance, as well as specialized services. You need someone to create and format business correspondence and documents, to setup and manage your contact list(s), setup and manage your bookkeeping, as well as someone to create and maintain your website. You also need someone to submit your articles, update and maintain your blog, and send out e-mail marketing campaigns and sales letters.

You have heard of this up-and-coming concept called virtual assistants. Perhaps you will retain a Virtual Assistant for each function. A more feasible, practical solution would be to retain a Virtual Assistant who operates a multi-va practice. Multi-VA businesses consist of virtual assistants who have specialized skills in different areas. They each possess a particular expertise, which complements each other. Also, these types of operations generally offer discount customized service packages saving you money. In addition, you will save time dealing with one company to complete your tasks rather than several different virtual assistant businesses.

If you need more than one type of virtual assistant service, you will save money and time when working with a multi-va business as opposed to a single-va practice. Whether you are starting a new business or expanding an existing business, a multi-va company is a one-stop shop for entrepreneurs and small business owners.

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Marketing Tips For Small Business Owners

By RitaJo on March 13, 2008

I came across an interesting blog, which contains 10 marketing tips for entrepreneurs. The author points out how market segments are shifting and desiring the same things out of life, especially more time for themselves. Nowadays, different socio-economic segments have access to products and services that were in the past only for the affluent market. This fact affects our marketing strategies. One example of this shift is cell phones. When cell phones were introduced to the market, the non-affluent market could not afford to purchase them. Now everyone has a cell phone, including adolescents and teenagers. Here is an excerpt from the blog:

“As an entrepreneur, what can you learn from the luxury travel industry? Actually, quite a lot! By examining the trends that are taking place in the luxury travel market you can see ideas and business segments that are emerging amongst some of the world’s most affluent shoppers.

Why? These trends, which may start out in the luxury market have a habit over time of making their way into other demographic markets as well. Like luxury travelers, other consumers realize that not only is time money, but money is time. And we’re willing to spend our money on time.

Let’s take a look at some of the trends and see how you, as an entrepreneur, can use them to help grow your business.”

Please visit http://homebizblogger.com/2008/03/12/entrepreneurs-what-every-business-can-learn-from-the-luxury-travel-industry/ to read the entire post.

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Next Level for Small Business Owners

By RitaJo on March 7, 2008

Do you need more time to be able to take your business to the next level of success? Retain a Virtual Assistant (VA). As small business owners ourselves, we realize that it takes a lot of time to take a business to the next level. We can help you gain the time you need, as well as help you to reach the next level. The first step is to outsource your daily administrative responsibilities to a VA. In turn, you will have more time to focus on more important tasks.

Working with a VA is different than having an administrative assistant work for you. We want you to succeed in your business endeavors rather than just showing up at the office. In addition, we are familiar with the marketing tools for small business owners; therefore, you can also outsource those functions to a Virtual Assistant. If you are ready to take your business to the next level of success, retain a Virtual Assistant.

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