Last week we wrapped up a series on keyword research, this week we will begin discussing keyword selection for instant Google rankings. We will also cover targeting specific longtail keywords that have little competition and low traffic.
Selecting Keywords for Google Rankings
Keyword selection is so great, that if you select the right keywords, you can actually have a very good chance of landing a number 1 to number 5 position on Google within just a couple of weeks. It’s not going to be for extremely competitive search terms, but make no mistake, you will get targeted traffic. How? Read on.
What Kind of Terms Can You Rank Instantly For?
Now, most of the highly competitive terms are very difficult to rank for. It will take you months, potentially years to rank in the top number 1 to number 5 position.
However, there is another method of targeting keywords that’s far more efficient and effective. Instead of trying to rank for broad keywords, you are targeting specific longtail keywords with low competition and low traffic.
Each article containing your targeted longtail keywords will only pull a small amount of traffic, but over time this can add up very quickly.
These are your “instant ranking” keywords. It’s no exaggeration to say that you can get your page ranked within just a couple weeks. Why?
Come back next week when we will answer this question and continue the discussion of keyword selection for instant Google rankings.
Last week we discussed the different components of Internet marketing, while at the same time explaining why Internet marketing and social media marketing are not interchangeable terms.
Website Development
We are continuing our topic on the various elements of Internet marketing or online marketing, and this week we are discussing website development. Your website is your online business card. It establishes your identity, and gives your company credibility. Besides, your competition has a website.
Online Shoppers
Would you do business or consider doing business with a company who doesn’t have a website? If you are an offline or online business, having a website is a necessary element of your marketing plan. The U.S. Commerce Department says online shoppers spent $165.4 billion in 2010. Without a website, you cannot capture any of this market.
Benefits of Having a Website
A website is used for informing your potential clients that you exist, as well as tell them about your company’s product and services, including the benefits of using them.
Using Website to Generate a List
You can also use your website to generate a list of leads to keep in touch with using e-mail marketing. Your goal is to convert these contacts into clients. We covered e-mail marketing a few weeks ago, Email Marketing – Part I and Email Marketing – Part II.
Which Internet marketing component have you had success with? We would love to hear from you. Come back next week to see which Internet marketing element we will cover. We will also share more Internet marketing tips. See you next week.
People tend to use these two terms interchangeably; however, they are not the same. If you are not an Online marketing degree alum or have some type of Internet marketing background you might not know that they are not the same. Social media marketing is a component of Internet Marketing.
Components of Internet Marketing
The other areas of Internet marketing, also known as online marketing, include website development, blog marketing, email marketing, and article marketing. Banner ads are also a component, which originally was what Internet marketing was.
Internet marketing is increasingly becoming a part of entrepreneurs, small business owners, and corporations marketing mix.
Social Media Marketing
Social media marketing is marketing through social networks; for example, Twitter, Facebook, and LinkedIn. The key to social media marketing is interacting with other members of these social networks fostering business relationships.
Social Bookmarking
Social media marketing also includes adding bookmarking services bookmark and share widgets to your articles, blog posts, and web pages. (See our bookmark and share widget below) If your site visitors “Digg it,” “Tweet it,” or “Stumble it,” etc., your articles, posts, and web pages will be submitted into social news sites such as Digg or Internet search engine searching the best websites site like StumbleUpon or search engine searching for the best blogs site; for example, Technorati.
Once submitted, your writings are shared with other members of the bookmarking networks, and they are able to vote for them also.
Video Marketing
YouTube is popular for video marketing, which is also considered as part of social media marketing since it is becoming a social networking site. YouTube is an excellent tool to market your products and services to your target audience.
So, as you can see there is a difference between Internet marketing and social media marketing and can’t really be used interchangeably.
Is Internet marketing part of your marketing mix? If so, which components do you use? We would love to hear from you. Stop by next week for more Internet marketing tips.
If you are an entrepreneur or small to midsize business owner who is not using Internet marketing services to market your products and/or services, you are missing out on potential clients and customers.
According to a recent article in Marketwire, eight out of 10 consumers shop online at least once a week. As you know, if you are trying to get your sales message in front of your target market, you have to hang out where they are. Apparently, they are online; therefore, the best method to deliver your message is Internet marketing.
Social media marketing is a form of Internet marketing and is one of the most popular strategies to use. Wikipedia’s definition of social media marketing is “Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.” Social bookmarking (Stumbleupon, Digg, Technorati, etc.) and social media sharing (YouTube, Flickr, etc.) are also included in social media marketing.
In a recent article Forbes.com stated, “Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.”
Other forms of Internet marketing are e-mail marketing campaigns, article marketing, teleseminars, webinars, and podcasting, to name a few.
As you can see based on the article on Forbes.com, your competition and colleagues are using Internet marketing services to inform their target market that their products and/or services exist. So, if you want to compete or capture some of the target market, include Internet marketing in your marketing plan.
Internet marketing costs little to no money; however, it is time-consuming. If Internet marketing services is not your service offerings, you should outsource this task to a Virtual Assistant who specializes in Internet marketing services. In turn, you will be able to focus on your services and/or products, as well as your clients.
Rita Cartwright is following up a previous video in which she announced her new business name and website. She is now offering Internet marketing services replacing word processing services.
Lately, I have been receiving inquiries as to how to arrange Virtual Book Tours (VBTs) and what is involved. I decided to write a blog post about it in order to share the information with other interested authors.
A virtual book tour (VBT) uses similar concepts as a book tour except it is done virtually on the Internet. Blogs are the brick and mortar book stores where book tours are held. Instead of physically going on a tour visiting book stores, you visit blogs.
When you are arranging a VBT to promote your book online, research different blogs to determine if their readers are the target market you are promoting your book to, as well as how much traffic that particular blog gets. Are there a lot of site visitors/readers?
After you select the blogs, which meet your criteria, contact the owners to arrange a date for you to virtually stop by to visit with their readers. Then you will need to supply the blog owners with a copy of your interview, graphic image of your book cover, and your picture. The media standards are you provide the interviewer with the questions and answers for your interview. Although, the blog owners will get a lot of traffic, due to your book tour, you should offer them something for being a host. Maybe a discount or a free copy of your book.
On the day of your tour visit, the blog owner will post your interview, book cover image, and your picture on their blog. You and the owner will want to encourage audience participation, as well as create an incentive for readers to visit the blog site on the day of your tour stop. You want as many site visitors as possible in order to promote your book or e-book.
The best incentive is to give away a copy of your book to a randomly selected visitor. There is a website called random.org where you enter the e-mail addresses of the site visitors, and it randomly chooses one. The contest can be something along the lines of all who post a question or comment on the day of your visit will be entered into a drawing for a free copy of your e-book or book.
You will check in throughout the day to see if there are any questions or comments that need addressing. This can create a dialogue or conversation, which in turn, will generate more audience participation. To make it more exciting, the owner of the blog can post the winner’s name after they have been notified that they are the lucky winner.
Following is an example of an interview I did when promoting my e-book to give you an idea of what type of questions and answers you can use to construct your interview:
TH: Why did you write this book?
RC: My goal was to create a handbook, which entrepreneurs and small business owners can refer to when they are searching for online marketing tools and/or new marketing ideas. I wrote it for new entrepreneurs and small business owners, as well as for those who have been in business a while.
TH: Tell me about yourself
RC: I’m originally from Arizona and now reside in California. I earned my bachelor’s degree (with Magna Cum Laude honors) from Arizona State University when I was 44 years old. After graduation, I couldn’t find a job; therefore, I decided to start my own business offering online word processing services, which was 7 years ago. At that time, I was not aware of the virtual assistant industry, which I am now a member of. So, I guess you can say I was ahead of the curve.
TH: What qualifies you to write this book?
RC: Approximately 2 years ago, I started maintaining a blog and writing articles in order to implement the article marketing strategy. (I talk about using this strategy as a marketing tool in my e-book.) Also, while attending college, I learned how to write. I had to write. I remember my English professor saying I should be a writer, because he thought I had the skills. I didn’t take him serious. I was just trying to get through college.
In regards to the subject matter, my background and education in marketing and my experience from operating an online business provide me with the necessary qualifications to write this e-book on the topic of online marketing tools.
TH: How long have you been an entrepreneur?
RC: I have been an entrepreneur since October 2002. Although I started out as a small business owner, I have become an entrepreneur. There are differences between entrepreneurs and small business owners. In fact, I wrote an article on the differences. It is titled, “Are There Any Differences Between an Entrepreneur and a Small Business Owner?” Ezine Articles is one of the article banks where you can find it.
TH: What is the e-book about?
RC: This e-book contains information on various online marketing tools, along with some examples and in-depth descriptions of the tools. There is also a resource section that lists websites where you can find the online marketing tools, including “live” links to the websites. The resource section will save your readers a lot of time in Internet research when they are searching for information on online marketing tools.
TH: What do you want the readers to get out of this e-book?
RC: I wanted to provide those readers, who have a shoestring marketing budget, with information they can use in their online marketing plan or, at least, generate new marketing ideas. Most entrepreneurs and small business owners do not have a large marketing budget. The marketing tools I discuss costs little to no money.
TH: Can we look for more books from you in the future?
RC: Yes. One of my clients, who is a coach of Christian leaders, and I are currently working together on an e-book. It will be geared towards Christian leaders and Christian virtual assistants. So be on the lookout for that in the near future.
TH: How can the readers contact you if they have any questions?
RC: Your readers can reach me at 760-631-1335 or toll free at 866-651-3073 or send me an e-mail at rjcartw[at]rjswordprocessing.com.
TH: Where can the readers purchase your e-book and how much does it cost?
RC: They can click here to purchase it, and it only costs $3.98.
TH: Rita, thank you for stopping by my blog on your tour.
RC: You are very welcome. Thank you, Tina, for having me.
Overall, virtual book tours are more cost-effective than physical book tours. Plus, you reach a much broader, larger audience, including an international audience. If you don’t have time to arrange a virtual book tour, outsource it to your dependable virtual assistant.
When starting a virtual assistant business, the first item on your to do list is coming up with a business name. You should give this a lot of thought. The name you choose should reflect your products or services, because you will promote, brand and market your business under this name.
Next, decide on a niche. A niche market is a narrowly defined group of potential clients. In order to create effective advertising and/or marketing messages, you need to know who you are addressing.
One method of marketing is Internet marketing, also know as online marketing. Nowadays, because of the Internet and technology, Internet marketing is affordable and popular. Examples of Internet marketing are blogs, websites, article marketing, online networking, and e-mail marketing campaigns. For more detailed descriptions and examples of Internet marketing, click here for a copy of my e-book for only $3.98.
If you are considering starting a virtual assistant business, decide on a business name, choose a niche, as well as create and implement an Internet marketing plan.
As an entrepreneur and small business owner, you’ve probably heard the term “Virtual Assistant (VA)” and know what it means. However, there are still misconceptions that exist. I’m going to attempt to clear that up in this blog post.
“A Virtual Assistant is a professional who specializes in providing administrative support and expertise,” says Danielle Keister of Virtual Assistant Chamber of Commerce in her blog post. To read more of Danielle’s post, click here. The business community is still conditioned to think of virtual assistants as administrative assistants. This type of thinking can devalue the true worth of a Virtual Assistant; therefore, potential clients tend to focus on the cost of the services rather than the value a VA can bring to the table.
Since VAs are professional entrepreneurs, they are quite versed in business operations, marketing, bookkeeping, etc. As Danielle points out in her blog post, a Virtual Assistant can help you move your business forward. This is a very valuable skill to any entrepreneur and small business owner.
The qualifications and skills that virtual assistants possess as a professional enable them to be experts in their fields, as well as in their profession as an entrepreneur. You receive more than administrative support, you have someone you can consult with, bounce ideas off of, brainstorm with, as well as utilize some of their business practices. If it works for your VA, it may work for you in your business.
These are just a few examples of the value your Virtual Assistant can bring to your business. The benefits you reap as an entrepreneur from this type of business relationship outweighs any fees that you may perceive as being expensive.
If you choose to work with offshore virtual assistants to save a few bucks, you will not receive this type of value-added service, mainly due to cultural differences.
I hope this helps clear up the misconceived notions that yet exist. Feel free to post your thoughts and comments.
If you’re an entrepreneur or service professional, you may be wondering “what’s next” for your business.
I want to introduce you to Maria Simone, an amazing woman who over the years has launched several businesses and has helped countless others do the same.
She’s appeared in the media in publications like Success Magazine, Business Week and many others.
Thanks to the help of her husband Michael Murdock, a 30-year technology veteran, Maria has also become an internet marketing and social media marketing expert over the past few years.
Starting July 30th, Maria will be offering a FR^EE 4-part Passionate Business teleclass.
*Instant revenue and funding strategies.
*Zero to low-cost marketing techniques that will help attract customers 24/7.
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…and so much more. Just follow the link for details and to register.
An interesting discussion was started on Twitter as to what is niche. I have seen niche used to refer to a group of consumers with shared characteristics. I have also seen niche described as a specialized service(s); for example, internet marketing.
Ten years ago, when I was in college, niche was described as a space in the market where the advertiser’s product or service will fit. Merriam-Webster online dictionary definition is a place, employment, status, or activity for which a person or thing is best fitted. Although marketing and advertising concepts and theories remain the same, the methods of delivery of advertising messages have changed.
These changes apparently have changed or gave new meaning to the word “niche” where now it can refer to a specialized service. Join the discussion by posting your comment below as to what is niche to you. I look forward to reading your thoughts.
Click here to schedule a fr^ee Social Media Marketing Solutions session.
This start-up guide will teach you how to start and operate a work at home online business. Upon completion, you will be ready to start up an Internet business. Click here to learn more!
A must-have e-book for entrepreneurs with a shoestring marketing budget. Click here to learn more about it. Pick up your copy today for only $3.98.
Keyword selection is so great, that if you select the right keywords, you can actually have a very good chance of landing a number 1 to number 5 position on Google within just a couple of weeks. It’s not going to be for extremely competitive search terms, but make no mistake, you will get targeted traffic. How? Read on.
As an entrepreneur and small business owner, you’ve probably heard the term “Virtual Assistant (VA)” and know what it means. However, there are still misconceptions that exist. I’m going to attempt to clear that up in this blog post.
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