This is a video that I included in my newsletter for my subscribers. I give an overview of the content in the November edition, which focuses on social media marketing. Following is a transcript that I included with the video on YouTube.
Introduction
Hi Rita Cartwright here, with another month edition of our newsletter.
Social Media Marketing Facts
We begin this newsletter with some interesting facts on social media marketing.
Critical to Your Internet Marketing Strategy is Keyword Research
And following that is a video on the importance of keyword research to search engine optimization and to your internet marketing strategy.
Women Empowering Women – Is Networking Alive And Well In Internet Marketing For Women?
Following that is an article on women empowering women in the internet world. And this is done through joint ventures with each other and also through networking.
Social Media Marketing in 3 minutes
Next is a video on how critical social media is to your business. And also in this same video, you will learn the secret formula of how to become success online.
Using Social Media Boosts Website Promotion
Next is an article on how you can add your website links to social media sites in order to promote your website. These links are also known as backlinks or inbound links. They are simply links from somewhere else back to your website.
RJ’s Internet Marketing Services Video Trailer
Last but not least is a video trailer on our services and how our services can help you with your internet marketing. More information can be found at http://rjsinternetmarketing.com.
Instructions for Non-Subscribers on how to Subscribe to Newsletter
By the way, if you happen to be watching this video, and you are not a subscriber of our newsletters, scoot on over today to our website and sign up today. The sign up box is on the right-hand side of the screen. When you do sign up, you will receive a free copy of our e-book, “Online Marketing Tools for Today’s Small Business.” You will also receive a 5-part report on working with a virtual assistant.
Conclusion
As usual, thank you for your continued subscription. I hope that this information will be beneficial and useful for you in your social media marketing. Thank you.
This is a video trailer showcasing the benefits for entrepreneurs and small business owners of outsourcing their Internet marketing to virtual assistants who provide Internet marketing services.
In a recent survey I conducted, the respondents cited that lack of time and procrastination were two main reasons why they were not doing Internet marketing or completing the tasks. In my last blog post, I mentioned that 54% of entrepreneurs and SMBs (small and midsize businesses) are using Internet marketing to market their products and services. Therefore, if you are an entrepreneur, you can’t afford to put off your Internet marketing if you want to compete. If you don’t have time or you are procrastinating, outsource your Internet marketing to a Virtual Assistant who specializes in Internet marketing.
A Virtual Assistant can post your micro-ads to Facebook, Twitter, and LinkedIn. S/he can submit your articles to article banks. S/he can create your blog and post your blog posts, as well as keep up with the maintenance. A Virtual Assistant can create your website and maintain it. S/he can take care of your e-mail marketing campaigns. Imagine how much time you will have to focus on your business if you outsource these type of Internet marketing tasks.
Whatever the problem or situation may be, don’t put off your Internet marketing one more day. You can’t afford to.
In honor of Earth Day, I am re-posting this post. This is one of many solutions to help us preserve Mother Earth.
With the increasing cost of fuel and pollution, businesses are going to have to come up with alternatives for their employees who drive back and forth to work on a daily basis. One alternative could be to reduce the work week. Another alternative would be to allow their employees to perform their duties from home. Of course, there are certain businesses that cannot operate off-site, as well as certain tasks that cannot be completed virtually.
On the other hand, if you are an entrepreneur, small business, or a small business owner and need administrative assistance, you have the alternative of working with a Virtual Assistant (VA). As a result, you and your Virtual Assistant are able to “go green.” Your Virtual Assistant doesn’t have to purchase as much gasoline, because he or she works from their home office. You “go green” by choosing to work with a VA rather than hiring an administrative assistant who would have to drive to your office. Both you and your VA are helping to preserve our planet by not adding to the levels of carbon monoxide.
This is just another great benefit in working with a Virtual Assistant. “Go green” work with a Virtual Assistant.
Being an entrepreneur and small business owner, chances are you do not have enough time to prospect for new clients, as well as take care of your current clients. Generally, you are faced with daily administrative tasks, which are very time-consuming. You barely have enough time to focus on developing your business. This is where a Virtual Assistant (VA) comes in. When you retain the services of a VA, you will gain valuable time. With this extra time, you can concentrate on growing your client base. In addition, you will have more time to provide your current clients excellent customer service.
Examples of tasks that you can outsource are: bookkeeping, scheduling appointments, returning phone calls, answering phone calls, managing e-mails, making reservations, typing and mailing correspondences, creating and managing your database, updating your website and blog, etc. These are just a few examples of projects that can be farmed out.
Another task you can outsource to your VA is social networking. As an entrepreneur and small business owner, you are aware of the importance of using social media networking as a marketing strategy. You also realize how much time is involved in social media networking. I can spend an entire day on Twitter alone networking with other entrepreneurs. In order to save you some valuable time, virtual assistants can help you with your networking efforts. Keep in mind, virtual assistants use the same social media networking techniques and know their way around social media sites.
A virtual assistant can set up your social media profiles at various sites, as well as filter through posts for any relevant information pertaining to your business. On Twitter, a Virtual Assistant can check your DMs (direct messages) and your replies (posts directed to you) to see if there is anything you need to respond to.
A Virtual Assistant can also post pertinent information about your company and products and/or services. Larger companies are starting to use Twitter to communicate with their customers about their products and/or services, in addition to getting their feedback. Another feature of Twitter is you have people following you and people you choose to follow. A Virtual Assistant can research the ones following you to see if they are viable potential clients. In addition, s/he can search for possible clients for you to follow on Twitter.
As you know, social media networking allows you to create business relationships, as well as give your prospective clients the opportunity to learn more about you; therefore, it is necessary for you to spend some time networking on these social media sites. However, virtual assistants can help you save a huge amount of valuable time; time you can use to focus on your clients. Virtual assistants can help you with social media networking also.
Lately, I have been receiving inquiries as to how to arrange Virtual Book Tours (VBTs) and what is involved. I decided to write a blog post about it in order to share the information with other interested authors.
A virtual book tour (VBT) uses similar concepts as a book tour except it is done virtually on the Internet. Blogs are the brick and mortar book stores where book tours are held. Instead of physically going on a tour visiting book stores, you visit blogs.
When you are arranging a VBT to promote your book online, research different blogs to determine if their readers are the target market you are promoting your book to, as well as how much traffic that particular blog gets. Are there a lot of site visitors/readers?
After you select the blogs, which meet your criteria, contact the owners to arrange a date for you to virtually stop by to visit with their readers. Then you will need to supply the blog owners with a copy of your interview, graphic image of your book cover, and your picture. The media standards are you provide the interviewer with the questions and answers for your interview. Although, the blog owners will get a lot of traffic, due to your book tour, you should offer them something for being a host. Maybe a discount or a free copy of your book.
On the day of your tour visit, the blog owner will post your interview, book cover image, and your picture on their blog. You and the owner will want to encourage audience participation, as well as create an incentive for readers to visit the blog site on the day of your tour stop. You want as many site visitors as possible in order to promote your book or e-book.
The best incentive is to give away a copy of your book to a randomly selected visitor. There is a website called random.org where you enter the e-mail addresses of the site visitors, and it randomly chooses one. The contest can be something along the lines of all who post a question or comment on the day of your visit will be entered into a drawing for a free copy of your e-book or book.
You will check in throughout the day to see if there are any questions or comments that need addressing. This can create a dialogue or conversation, which in turn, will generate more audience participation. To make it more exciting, the owner of the blog can post the winner’s name after they have been notified that they are the lucky winner.
Following is an example of an interview I did when promoting my e-book to give you an idea of what type of questions and answers you can use to construct your interview:
TH: Why did you write this book?
RC: My goal was to create a handbook, which entrepreneurs and small business owners can refer to when they are searching for online marketing tools and/or new marketing ideas. I wrote it for new entrepreneurs and small business owners, as well as for those who have been in business a while.
TH: Tell me about yourself
RC: I’m originally from Arizona and now reside in California. I earned my bachelor’s degree (with Magna Cum Laude honors) from Arizona State University when I was 44 years old. After graduation, I couldn’t find a job; therefore, I decided to start my own business offering online word processing services, which was 7 years ago. At that time, I was not aware of the virtual assistant industry, which I am now a member of. So, I guess you can say I was ahead of the curve.
TH: What qualifies you to write this book?
RC: Approximately 2 years ago, I started maintaining a blog and writing articles in order to implement the article marketing strategy. (I talk about using this strategy as a marketing tool in my e-book.) Also, while attending college, I learned how to write. I had to write. I remember my English professor saying I should be a writer, because he thought I had the skills. I didn’t take him serious. I was just trying to get through college.
In regards to the subject matter, my background and education in marketing and my experience from operating an online business provide me with the necessary qualifications to write this e-book on the topic of online marketing tools.
TH: How long have you been an entrepreneur?
RC: I have been an entrepreneur since October 2002. Although I started out as a small business owner, I have become an entrepreneur. There are differences between entrepreneurs and small business owners. In fact, I wrote an article on the differences. It is titled, “Are There Any Differences Between an Entrepreneur and a Small Business Owner?” Ezine Articles is one of the article banks where you can find it.
TH: What is the e-book about?
RC: This e-book contains information on various online marketing tools, along with some examples and in-depth descriptions of the tools. There is also a resource section that lists websites where you can find the online marketing tools, including “live” links to the websites. The resource section will save your readers a lot of time in Internet research when they are searching for information on online marketing tools.
TH: What do you want the readers to get out of this e-book?
RC: I wanted to provide those readers, who have a shoestring marketing budget, with information they can use in their online marketing plan or, at least, generate new marketing ideas. Most entrepreneurs and small business owners do not have a large marketing budget. The marketing tools I discuss costs little to no money.
TH: Can we look for more books from you in the future?
RC: Yes. One of my clients, who is a coach of Christian leaders, and I are currently working together on an e-book. It will be geared towards Christian leaders and Christian virtual assistants. So be on the lookout for that in the near future.
TH: How can the readers contact you if they have any questions?
RC: Your readers can reach me at 760-631-1335 or toll free at 866-651-3073 or send me an e-mail at rjcartw[at]rjswordprocessing.com.
TH: Where can the readers purchase your e-book and how much does it cost?
RC: They can click here to purchase it, and it only costs $3.98.
TH: Rita, thank you for stopping by my blog on your tour.
RC: You are very welcome. Thank you, Tina, for having me.
Overall, virtual book tours are more cost-effective than physical book tours. Plus, you reach a much broader, larger audience, including an international audience. If you don’t have time to arrange a virtual book tour, outsource it to your dependable virtual assistant.
We, as virtual assistants (VAs), generally attempt to grow our businesses by obtaining more clients. Another strategy is to grow your business by subcontracting or outsourcing projects to a team of VAs. These VAs’ services will complement your services rather than compete with them.
In an attempt to grow my virtual assistant business and deepen my service list, I organized a team of three VAs. My core services are word processing services and Internet marketing, and my team services include bookkeeping, transcription, and ghost writing. Their services complement my services. Now I can offer these services in addition to my current offerings. They are also my backup.
There are two different models of multi-virtual assistant (multi-VA) businesses, which outsource overflow of projects. One model is team and the other is subcontracting. The main difference is a team approach.
Multi-VA team businesses list the team members on their team web pages, but everything is under the umbrella of the multi-VA business owner. Team members also have direct contact with the clients. Whereas, with multi-VA subcontracting businesses, the subcontractors don’t have contact with the clients; although, they may be listed on your website. You, as the multi-VA business owner manage the clients and projects.
In both cases, subcontractors and team members/associates are VAs themselves and are at the beginning stages of their businesses or have room for more projects.
Due to the current economic situation, there will be more entrepreneurs and small business owners, and they will need virtual assistance. We probably will see more multi-VA businesses, both team and subcontracting models.
If you are Virtual Assistant and you want to grow your business, consider organizing a team of virtual assistants whose service offerings complement your services.
You may have read in a previous post that I am a Christian business leader, as well as the responsibilities that are associated with this position. This video explains my vision of training women, who are turning their lives around, how to become virtual assistants and entrepreneurs. If you know of anyone who would appreciate this information, please forward this post to them. Thank you very much.
Cordina Charvis, CEO of CD&C Virtual Outsource Paralegal, began her virtual book tour today and has just arrived for her first stop on her tour. We are discussing how to start a virtual paralegal business, her new e-book, The Ultimate Virtual Paralegal Guide, plus much, much more. Also, after Cordina’s visit, there will be a drawing for a fr^ee copy of her e-book. To qualify, just post a comment or question for Cordina.
Following is my interview with Cordina:
RC: Tell me about yourself.
CC: My name is Cordina A. Charvis, founder and CEO of CD&C Virtual Outsource Paralegal, and I have more than 12 years experience working as a corporate paralegal and notary public. I have worked with several top law firms in the nation and in-house legal departments.
RC: Why did you write this book?
CC: Law firms have been laying off attorneys in record numbers leaving lawyers scrabbling to find work. Some are working temporary positions, working as paralegals and others are considering going solo. Attorneys who consider going solo are hesitant due to the start up and overhead costs of starting a law firm. These attorneys reduce their overhead costs by hiring virtual assistants and virtual paralegals. Virtual assistants/paralegals reduce the cost of overhead for lawyers and small businesses.
RC: What qualifies you to write this book?
CC: With more than 12 years working as a paralegal and almost five years as the CEO and founder of CD&C Virtual Outsource Paralegal, I believe I have enough insight in the business to share some of my struggles and successes that may help others who are trying to break into the business or for those who have started their virtual assistant/paralegal business but are looking for ways to grow.
RC: What is the book about?
CC: The Ultimate Virtual Paralegal Guide is an e-book where I discuss how I lost my first 10 clients while starting and operating my virtual paralegal business. This e-book is a step-by-step guide to starting your virtual assistant or virtual paralegal business.
RC: What do you want the readers to get out of the book?
CC: I am hoping that this e-book will serve as a step-by-step guide for readers who want to break into the VA or PA business and will give experience VA and PA ideas on how to grow their business.
RC: How long have you been writing?
CC: As a paralegal, writing is always a part of my professional life. I have to draft letters, memorandums, correspondence on a daily basis. But as a hobby I have always enjoyed writing articles about the legal industry.
RC: How can the readers contact you if they want further information?
CC: They can email me at inbox[at]cdcvop.com.
RC: How much does the book cost?
CC: The book costs $18.99.
RC: Where can the readers purchase your e-book?
CC: Anyone interested in purchasing a copy of my e-book can do so at my website http://www.cdcvop.com.
RC: Thank you, Cordina, for stopping by and sharing with my readers.
Just one more day until CD&C Virtual Outsource Paralegal worldwide virtual book tour begins right here at 9 a.m. PST. Come on back tomorrow when I interview Cordina Charvis about her newly released eBook, The Ultimate Virtual Paralegal Guide. In Cordina’s eBook she discusses how to begin a virtual paralegal business, and how to avoid the setbacks that goes along with starting a new virtual paralegal business.
Also, Cordina will be giving away a fr^ee copy of her eBook, valued at $18.99, to a randomly selected visitor. To qualify for the drawing, just post a comment or question for Cordina. I will announce the winner right here.
Come back tomorrow to meet Cordina and enter the drawing for your copy of The Ultimate Virtual Paralegal Guide. See you then!
Click here to schedule a fr^ee Social Media Marketing Solutions session.
This start-up guide will teach you how to start and operate a work at home online business. Upon completion, you will be ready to start up an Internet business. Click here to learn more!
A must-have e-book for entrepreneurs with a shoestring marketing budget. Click here to learn more about it. Pick up your copy today for only $3.98.
RJ’s Internet Marketing Services
Cordina Charvis, CEO of CD&C Virtual Outsource Paralegal, began her virtual book tour today and has just arrived for her first stop on her tour. We are discussing how to start a virtual paralegal business, her new e-book, The Ultimate Virtual Paralegal Guide, plus much, much more. Also, after Cordina’s visit, there will be a drawing for a fr^ee copy of her e-book. To qualify, just post a comment or question for Cordina.
Just one more day until CD&C Virtual Outsource Paralegal worldwide virtual book tour begins right here at 9 a.m. PST. Come on back tomorrow when I interview Cordina Charvis about her newly released eBook, The Ultimate Virtual Paralegal Guide. In Cordina’s eBook she discusses how to begin a virtual paralegal business, and how to avoid the setbacks that goes along with starting a new virtual paralegal business.
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