Last week we discussed one-on-one interactivity as an internet marketing strategy. Go here to read it. This week, we’re continuing our discussion on utilizing interactivity as an internet marketing strategy. We’ll now take a look at interactivity with your website and mobile.
Internet Marketing Strategy
Nowadays, mobile use is one of the hottest trends around. They are so easy to use and they help people to feel connected.
As an internet marketing strategy, you can interact with your audience with your mobile. However, your target audience must be made up of those who would interact with you using their mobile.
Statistics show that the age group 18-34 years old usage is the highest. The group 35-50 years old are the second highest users. So, including this strategy in your internet marketing plan depends on whether or not your audience is mobile-savvy.
If your subscribers and clients are mobile-savvy, survey them to learn if they prefer communication through mobile or e-mails? Do they like QR codes? Do they prefer text messages?
You can have apps created for your company relatively cheap, which will enable your client to interact with your website using their mobiles. Social networks and shopping carts also provide apps.
By now, you may be asking how do I connect with my audience using my mobile? Come back next week when we look at some effective ways to connect with target audience by mobile.
Are you connecting with your audience using your mobile? If so, what tactics are you using? Join in the conversation by commenting below.
Come back next week as we continue our series on internet marketing strategies. As always, thanks for reading!