Advertising Archive

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website, which they use mostly for advertising their products and services. With the advent of search engines, it has become even easier for customers to search for stuff online.

For a website to be successful, its link should land on the first three pages that the search engine generates, and the rank of the page should be high, which will drive many visitors to your site. This can be achieved by applying search engine optimization or more popularly known as SEO. This is a marketing strategy that increases the quality and quantity of traffic flow to a particular website via search engines.

Search Engine Process

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with the people.

When a website link is submitted to a search engine, a spider crawls through a page to gather links that lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in the future.

Keywords and Meta Tags

In the beginning, the search engine optimizer algorithms were dependent on the keywords, meta tags, and index files provided by the webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some webmasters added irrelevant meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Ranking Algorithm

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.

Link Spamming

Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Investing in SEO

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to paying for it, which in the end resulted in high quality web pages. Although investing in SEO is very fruitful, at the same time it is risky, because without any notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page.

Page Ranking

Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic.

Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is, if you desire that the page containing your ad be displayed, you are expected to pay money for it.

However, this creates controversy, as only the big businesses are able to increase the number of hits of their page but not the small business who might have a better quality page.

Various Advertising Methods

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. However, SEO is a market on its own that is yielding great results for businesses on the Internet.

Have you optimized your site for the search engines? If so, how has this impacted your ranking on search engines pages? Join the discussion below in our comment section.

As always, thanks for reading!
signature
 
 
 
RJ’s Internet Marketing Services, LLC
 

Advertising Using Power Words

Words not only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by politicians, public relations personnel, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New and Improved

“New” or “improved” words create a sense of curiosity. The customers get the impression that the product is something that is different from others and he tries to get it before anyone else does so as to have the edge over others.

Laundry products have always been advertised as new and improved for years. It can be either a new or improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Money Back Guarantee

Take for instance the line “money back guarantee”. These power words help gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how the money will be returned if the customer is not satisfied should be stated.

Insider Say That

Most of the successful advertisements have a little known secret that surely generates curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing.

Words “insider say that” is similar to “secret”. It gives out information from some expertise that is still unknown to the outside world and, only if the customer gives money, will the information be divulged to him.

Free

The word “free” in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality.

By any chance, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly.

Usually the word FREE is spelled as FR~E, for example, on websites as ISP filters blocks messages having the actual word considering it to be some kind of spam.

You

“You” is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service.

Step into the shoes of the customer and try to jot down the points which will be of benefit and what points will decrease the interest.

The advantages then should be referred to the customer by addressing them with “you”. The customer feels that he is being directly talked to.

Immediately

The word “immediately” rings in the emergency. It can be interpreted as “Don’t wait any longer, get it now!” This motivates the customer to take some necessary and quick action.

Power

“Power” in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly.

Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product.

For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to “enough memory to store 350 pictures or 50 videos.” The solution to the problem of the customer is reflected in this sentence.

Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

Have you used any of the above-mentioned “power” words in your ads? Did they generate successful results? We would love to hear about it in the comment section below.

As always, thanks for reading!

signature
 
 
RJ’s Internet Marketing Services, LLC
 

Photo: Courtesy of Google Images

 

Advertising on the Internet

Ever since the advent of the Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and businesses have taken advantage of this, and you can see ads on any web page you visit. Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search, and they will be provided with a huge list from which they can select. This is a very cost-effective and time-saving method of advertising.

Personalized Website

It has become really easy for any business to have a personalized website by which you can advertise, directly interact with your customer, and provide details about your product and services. Regular newsletters, offers, discounts can be pasted on your site to increase the interest of your website visitors.

Legal and Illegal Online Advertising

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this, Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising.

Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising.

Illegal advertising is more commonly known as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from your system.

Technology-Based Ads

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically, Adobe Flash is used to design advertisements these days. Depending on the technology being used to design, advertisements can be classified into various categories.

Various Advertising Categories

Banner ads are animations displayed on your website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of your web page.

The ads that float on your screen are known as a floating ad.

Polite ads download at a slow pace without interrupting the normal functioning of your website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

Paid Advertising

There are many ways by which advertising slots can be purchased on the Internet like CPM, CPV, CPC, CPA, CPL and CPO.

CPM or cost per mil means that you as the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.

CPV or cost per visitor means that you are meant to pay for the people to whom the advertisement was delivered.

CPC or cost per click means paying for the number of clicks made on your advertisement by your visitors. Although the advertisement is put up on your website, the amount is paid only after the visitor clicks on the URL of your advertisement.

CPA or cost per action means that you pay all the charges of advertisement, but you get paid only if the visitor clicks on your advertisement and purchases a product or signs-up for a service.

CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply sign up to get regular newsletters and special offers.

CPO or cost per order is where you pay each time an order is placed.

Online advertisements are not only for promoting a product or service but, in fact, they can be used for purposes like advertising charity and spreading education.

Are you implementing any of these categories of advertising to advertise your products or services and are they effective? We would love to hear from you. Leave your comments below!

signature

 
 

RJ’s Internet Marketing Services, LLC
 

Advertising for Free

Although Internet marketing costs less than traditional advertising, there are some methods of advertising that are free. Advertising for free seems like an impossible thing when you hear about it. But there are several ways by which the cost of advertisement can be maintained with the help of some imagination and creativity.

Write Articles

If you are a business wanting to advertise, you can write articles related to your field of expertise, which can be submitted to media and publications having interest in your particular field. The advertising article can have information about your company and possible dealership or franchise opportunities. Due to the rise in Internet users and websites, new websites have sprung up, which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Interviews

Once your business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to you being invited on radio and television talk shows and even to interviews. These kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up with a telephone call or in-person visit. During your visit, the nature of your expertise can be discussed about your business, which will be of interest to the viewers of the particular channel. Once you gain the status of being public-friendly, more offers start pouring in.

Bulletin Boards

Free bulletin boards located in your neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part-time basis for this purpose.

Promotional Advertising

Promotional advertisement can be printed on the envelopes used by your business firm. Both you and the receiver can see this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its fullest, leaving only the place for writing the address.

Publications

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of your advertisement until the space is not sold and in that case, thirty-three percent savings can be achieved. Usually local newspapers provide these kinds of offers.

If your business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place your advertisement in their publication, in return for placing their advertisement in your business’s publication.

Free Offers

Free offers can be provided to your customers. This can be done by emailing or printing newsletters about information regarding the area of interest of your targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use for shopping, if a criterion is met like minimum purchase of $50, for example. By this, the response will be huge and most of them will purchase something in order to take advantage of the free offer.

The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

Which methods of free advertising do you use for your business, and is it effective? We would love to hear from you. Please leave your comments below.

signature

 

 

RJ’s Internet Marketing Services, LLC

 

Photo: Courtesy of Google Images

 

Pull Marketing vs Push Marketing

advertisingIn advertising, there are two methods of marketing. They are push and pull marketing. Push marketing is similar to outbound marketing. This type of marketing is the traditional style of advertising. On the other hand, pull marketing is the same concept as what is known today as inbound marketing. This technique utilizes social media and search engine marketing. We’ll take a look at what factors determine which style of marketing advertisers should implement.

What factors would push an advertiser toward one approach or the other?

A company that is fairly new will use the push method of marketing. Advertisers will use push marketing to put advertisements in front of people who are not necessarily familiar with the advertiser’s company (“Brick Marketing Blog”). It involves taking the product to the consumer by any means necessary (“Marketing Made Simple”). It places the product in front of the customer to ensure they become aware of its existence (“Boundless”). This strategy can work with impulse purchase-type of products, low-value items or with products where the customer has an established relationship with the manufacturer (“Boundless”).

Large companies that rely on mass market penetration to hit the numbers they need to sell their products also use push marketing (“imFORZA”).

The push marketing strategies include cold calling, advertising banners, or generating referrals. Other push marketing strategies involve speaking at (instead of with) prospects and customers, sending out messages to unwilling, unreceptive people, and creating campaigns or experiences that ignore user wants and needs (“inFORZA”). Examples of more push tactics are (“Marketing Made Simple”):

  • Trade show promotions to encourage retailer demand
  • Direct selling to customers in showrooms or face to face
  • Negotiation with retailers to stock your product
  • Efficient supply chain allowing retailers an efficient supply
  • Packaging design to encourage purchase
  • Point of sale displays

On the other hand, pull marketing is an advertising strategy used by advertisers to get consumers to find the company on their own (“Brick Marketing Blog”). Pull marketing is the same concept as inbound marketing. If branding is done correctly, consumers will seek out the company rather than the company taking the product to the customer. Pull marketing takes less energy and effort and is less expensive; therefore, unless the corporation is large and can afford to throw resources at push marketing campaigns, then pull marketing is the best method to use (“imFORZA”).

Pull marketing takes advantage of social media marketing and search engine marketing. It motivates customers to actively seek out a brand. Pull marketing is also recommended to use for new products. Examples of pull marketing are: blogging, social media marketing, speaking engagements, and e-mail campaigns.

What are some ways marketers can assess the effectiveness of the message?

Determining the success and effectiveness of a message can be analyzed using several metrics. These include (“Campaign Success”):

  • ROI (Return on investment) – Divide total spent by total return (“Common Online Marketing Terms”)
  • Click-through rate – Divide the number of people who viewed the message by those who actually click it.
  • Open rate – Divide the number of people who view an e-mail campaign by those who opened the e-mail.
  • Impressions – The number of people who viewed a message.
  • Bounce rate – The number of people who visits a website, but exits without navigating the site.
  • Conversion rate – Divide the number of conversions by number of total visitors.

A marketer will also have to take into account cost per lead and cost per acquisition metrics. Cost per lead measures how many people are interested in what the company has to offer. Cost per acquisition determines what it costs to acquire a client. The cost has to be lower than the value of the customer (“Campaign Success”). It is difficult to calculate the costs to convert a potential customer. It would require dividing all expenses dedicated to acquisition by the number of new customers acquired over the same period (“Optimove Learning Center”).

Marketing activity is easy to see and measure (costs going out the door), but marketing results are hard to measure (“Marketing Metrics & Analytics”). ROI is easier to calculate if the activities are quantifiable.

It is also difficult to determine the ROI on intangible benefits, for example, building a brand, because it is difficult to measure brand awareness (“The E-Marketing Plan”).

Overall, companies tend to use a little of both the push and pull marketing strategies. If a company is new or the product is an impulse-purchase or low-value, then push marketing strategy is used. For branding purposes, pull marketing strategy is used. Pull marketing will cause the consumer to seek out the company. Push marketing seeks out the customer.

References

Barbera, Vinny La. Pull Marketing vs Push Marketing: imFORZA. n.d. Web. 9 September 2014. <http://www.imforza.com/blog/pull-marketing-vs-push-marketing/>.

Campaign Success. The Art Institute of Pittsburgh Online Division [AIPOD]. 2011. Web. 9 September 2014.

Customer Acquisition vs. Retention Costs: Optimove Learning Center. 10 December 2013. Web. 9 September 2014. <http://www.optimove.com/resources/customer-acquisition-vs-retention-costs>.

DiSilvestro, Amanda. Push versus Pull Marketing: Is Your Company Using Both Strategies?: Brick Marketing Blog. n.d. Web. 9 September 2014. <http://www.brickmarketing.com/blog/push-pull-marketing.htm>.

Push and Pull Strategies: Boundless. n.d. Web. 9 September 2014. <https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communication-12/selecting-the-promotion-mix-for-a-particular-product-84/push-and-pull-strategies-425-4128/>.

Push and Pull Marketing Strategies: Marketing Made Simple. n.d. Web. 9 September 2014. <http://www.marketing-made-simple.com/articles/push-pull-strategy.htm#.VA-dhjxkSSp>.

Barbera, Vinny La. Pull Marketing vs Push Marketing: imFORZA. n.d. Web. 9 September 2014. <http://www.imforza.com/blog/pull-marketing-vs-push-marketing/>.

Campaign Success. The Art Institute of Pittsburgh Online Division [AIPOD]. 2011. Web. 9 September 2014

Common Online Marketing Terms. The Art Institute of Pittsburgh Online Division [AIPOD]. 2011. Web. 9 September 2014

Customer Acquisition vs. Retention Costs: Optimove Learning Center. 10 December 2013. Web. 9 September 2014. <http://www.optimove.com/resources/customer-acquisition-vs-retention-costs>.

DiSilvestro, Amanda. Push versus Pull Marketing: Is Your Company Using Both Strategies?: Brick Marketing Blog. n.d. Web. 9 September 2014. <http://www.brickmarketing.com/blog/push-pull-marketing.htm>.

Judy Strauss, Raymond Frost. “The E-Marketing Plan.” E-Marketing. 5th. Upper Saddle River: Pearson Prentice Hall, 2009. Web. 9 September 2014.

Push and Pull Marketing Strategies: Marketing Made Simple. n.d. Web. 9 September 2014. <http://www.marketing-made-simple.com/articles/push-pull-strategy.htm#.VA-dhjxkSSp>.

Push and Pull Strategies: Boundless. n.d. Web. 9 September 2014. <https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communication-12/selecting-the-promotion-mix-for-a-particular-product-84/push-and-pull-strategies-425-4128/>.

The Definitive Guide to Marketing Metrics and Marketing Analytics. n.d. Web. 9 September 2014. <http://www.marketo.com/definitive-guides/marketing-metrics-and-marketing-analytics/>.

 

Unique Selling Proposition

social mediaWhen I was in college back in the 90’s earning my marketing degree, the focus was on marketing tangible products rather than on marketing services. As a result, my understanding of unique selling proposition (USP) was based on marketing a product. In this post, we will focus on your USP for marketing services as a service professional.

The description for USP in one of my old advertising textbook is: The unique selling proposition, or the differentiating features, of every product advertised; a concept developed by Rosser Reaves of the Ted Bates advertising agency.

However, according to a recent article I read by Peter Vogopoulos, co-founder of Firepole Marketing, if you are a service provider, your USP is you. Peter says, “You are the only variable that cannot be replicated. Your competitors can have the same hours, offer the same products, get certified from the same place, offer the same result, same, same, all the same as you, but they can never be you.” Click here to read the entire article.

For nine years I have been scratching my head trying to figure out what is unique about our Internet marketing services. Why should someone retain our services rather than work with Billy Bob and Associates. I was working from the premise of what I learned at Arizona State University; marketing a tangible product.

According to Peter, we have to connect to our potential clients on a personal level. When we bring our true values and attributes to the table, someone will like us and be inspired to do business with us.

According to Bob Bly, who is the author of “World’s Best Copywriting Secrets,” that in addition to your intangible USP, your personality, service professionals also have a tangible USP. Bob says, “The tangible USP is the visible, quantifiable differentiator between you and your competitors. Because it can be seen, felt, described, and grasped, the tangible USP is the one you feature in your marketing copy.” You can read Bob’s article by going here.

So, based on the concept developed by Rosser Reaves if you are advertising/marketing a product, you have to come up with differentiating features as your USP. Peter Vogopoulos says be you, and Bob Bly suggests be you, as well as create a tangible USP for your marketing copy, which differentiates you from your competitors.

What are your thoughts on unique selling proposition? We would love to hear what you think. Leave us your comments below. Come back next week for more Internet marketing tips.

RJ's Internet Marketing Services
 
 
RJ’s Internet Marketing Services
 

Building your Network on LinkedIn

LinkedIn is another great resource for marketing your business, product, or service. Unlike other social networking sites, LinkedIn specifically targets professionals, entrepreneurs, and the like to network right on their website. It takes the social aspect of networking to a completely different level.

Build Your Network Day-by-Day

Building your network on LinkedIn may appear to be a little overwhelming in the beginning, but it doesn’t have to be. Start out small by connecting with people you already know. With a user base of more than sixty million, it is usually a safe assumption that most (if not all) of your colleagues are on this social networking site.

Once you have connected with people you already know, start reaching out to existing customers. If you are advertising your LinkedIn profile on your homepage and other social media outlets (such as Facebook and Twitter), you are probably already receiving connection requests from your customers.

As your network grows, start attracting new contacts by searching for people who may be interested in your product or service. This is also a great way to build business relationships with other companies. Incorporating non-competing businesses into your network is a great way to get more exposure.

Remember, a hearty network takes time and effort to build, and you will only get out of it what you put into it. You need to be prepared to devote a good amount of time to building your presence within the LinkedIn site. However, you will find that the investment of your time will have a solid pay off in the end as long as you stick with it.

To Your Marketing Success,

signature
 
 
 
RJ’s Internet Marketing Services
 

Marketing With Social Media

We haven’t always had the social media advantage in marketing but the truth is that people have been using this business approach for centuries. As long as there has been a product to sell, entrepreneurs have been marketing it to their friends, family, and colleagues. Take the social marketing and mix it with today’s technology and you have Social Media Marketing. This marketing style is created from a blend of classic advertising and social networking.

Why does it work?

Marketing with social media is essentially word-of-mouth advertising. People are much more likely to purchase a product or try a service that is recommended by a friend or family member, because they have backed it with their own experience. This recommendation increases the product’s reputation in the eyes of the potential buyer (your target audience).

With today’s social networking tools your simple “word” can travel around the world at the click of a mouse or the push of a button. This means that word-of-mouth advertising can now reach far off lands without any extra effort.

Where do I start?

It doesn’t take a huge contact list to strategically execute a solid social networking marketing plan. All you really need are a few friends and contacts who are willing to spread the word about your product or service. Chances are you are already using social networking tools to keep in touch with your friends and family. Start there. It is important to remember that your colleagues may have no idea that you have a product to market until you make it known.

A few tips to get started:

Don’t be shy. You can’t expect others to spread the word about your product if you won’t do so yourself. You can only be as successful as you will allow yourself to be.

Don’t be afraid to try cross-advertising. If you have a friend or colleague who is marketing their product through social media, try working together. Give their product a mention and have them do the same for you. You could double your exposure effortlessly.

Offer incentives. This is a great social marketing tactic because it benefits both sides. This is a common marketing plan used by people who sell products through home parties. When the invitations go out they include a line such as: “bring a friend to receive a free prize!” This social networking plan is not only simple but it could easily double the attendance of the party.

Marketing with social media or Social Media Marketing “levels the playing field” for entrepreneurs and small business owners providing them with the opportunity to market their products and services inexpensively. However, it is time-consuming. Outsource it to your Virtual Assistant, which will give you more time to focus on your clients and building your business.

signature
 
 
 
RJ’s Internet Marketing Services
 

What is a Niche?

profile pic

Rita J. Cartwright Southern, Founder

An interesting discussion was started on Twitter as to what is a niche.  I have seen niche used to refer to a group of consumers with shared characteristics.  I have also seen niche described as a specialized service(s); for example, internet marketing.

Ten years ago, when I was in college, niche was described as a space in the market where the advertiser’s product or service will fit.  Merriam-Webster online dictionary definition is a place, employment, status, or activity for which a person or thing is best fitted.  Although marketing and advertising concepts and theories remain the same, the methods of delivery of advertising messages have changed.

These changes apparently have changed or gave new meaning to the word “niche” where now it can refer to a specialized service.  Join the discussion by posting your comment below as to what is a niche to you.  I look forward to reading your thoughts.
 
 
RJ's Internet Marketing Services
 
 
 
RJ’s Internet Marketing Services
 

When Choosing Your Niche

profile pic

Rita J. Cartwright Southern, Founder

As an entrepreneur and/or small business owner, one of the decisions you make when starting your business is which portion of the market is going to be your niche. In order to choose your niche ask yourself, “where in the market will my products or services fit?” Has a new market been created, because of changes in technology or society, which has a potential demand that is not being met? Once you have answered these questions, you have chosen your niche.

In your niche, you will find people with shared characteristics (market segment). The factors (characteristics) that determine market segments are geographic, demographic, behavioral, and psychographic (attitudinal). Your advertising message and marketing strategy will be based on these factors.

It’s ironic how people are more alike than different. The aforementioned factors will affect how a group of people will behave. We tend to be creatures of habit, which causes us to be “sitting ducks” for advertisers and marketers. We leave clues, based on our needs, wants, and mental files, that tell where we live, how we shop, what we buy, and how we spend our leisure time. The same holds true for the market segment you choose to target with your products and/or services. They will have similar needs or wants and behave in similar ways.

In the market place, there is an area or subset where your products and/or services will fit (niche). In the market place, there is a group of clients who can use your products/or services (market segment). As an entrepreneur and/or small business owner with limited advertising and marketing budget, it is important to choose a niche, as well as a segment, in the market.

RJ's Internet Marketing Services
 
 
 
RJ’s Internet Marketing Services
 

%d bloggers like this: