We started the process of changing our business name from RJ’s Internet Marketing Services, LLC to RJ’s Internet Marketing Solutions, LLC a couple of months ago, and it is finally official!
Anyone can offer services, but we offer solutions. We want our business name to reflect this distinction.
As entrepreneurs ourselves, we understand that you’re short on time and, at times, you feel like you’re on your own or you don’t want to learn yet another social media marketing tool.
We are here for you offering the best solutions for your Internet marketing needs!
Special Introductory Offer!
As a way of celebrating our new name, we are offering a special introductory offer of 20% off of our Bronze Internet Marketing Package for new clients!* This package provides the following solutions to your online marketing needs:
Correctly position your business before your target audience
Increase brand awareness
Drive traffic to your website.
To learn more about our bronze package and other packages, go here.
*Packages contain one month of services. A six-month contract is required in order to qualify for the Special Introductory Offer. This offer applies to one month of services.
Search engine optimization (SEO) is a way to improve the visibility of your website. But, so is pay per click marketing (PPC). This article will discuss the benefits of each option, and declare a winner.
Pay per click marketing is essentially the concept of paying a search engine to post your link on its site, with you paying them each time that the link is clicked. Click rates vary depending upon a variety of factors, including how competitive your chosen keyword is.
SEO is the idea of improving your traffic rates organically– that is, without paying a third party for advertising your site or product. Search engine optimization revolves around the idea of using certain words in a strategic manner, and overall, using SEO best practices.
If You’re Broke or Low on Money
If you running short on cash, it may be best to stick with SEO methods, as if you enact the methods on your own, it’s free. On the other hand, the cheapest PPC methods run at least $5 to $10 a day. There, of course, is a middle ground of purchasing a limited amount of PPC clicks, especially while starting out.
To Get Initial Traffic and Conversion Ratios
In order to obtain initial traffic, and their concomitant conversion ratios, you will traffic, which PPC can more efficiently provide than SEO. In the long term, SEO periodically changes in terms of its formula, which also gives a leg up to PPC.
The Importance of Phrasing
An advantage of SEO over PPC is not only that clicks are expensive, but the prices widely vary depending upon what specific words one uses. For example, a paid advertising link for “auto insurance” will likely cost significantly more than simply using “car insurance online,” despite the two phrases meaning the same thing.
While SEO can be fickle, it will not cost your business more in order to have a specific word or phrase.
Constant monitoring and management is required of both SEO and PPC campaigns. PPC campaigns often require a firm to hire a digital marketing firm who is well-versed in optimizing results. SEO takes the same amount of effort, especially early on in the campaign, in order to get your brand out there. In the long run, algorithm updates require a user of SEO to stay on top of their brand and the ways to elevate it.
Also, one should take into account the perception that some people look at companies that they find via advertising in a less positive light than ones found while simply searching. In other words, a company that is viewed as smaller and more intimate, might appeal more to certain sensibilities and demographics. Furthermore, regardless of whether it is warranted, they may be regarded as being more credible.
SEO is also more likely to appear across search engines, if done correctly.
SEO and PPC are both effective ways to gain traffic and customers, but SEO wins the battle by a slight margin, for its cost effectiveness and its universal nature– if it appears at the top of one search engine, it will most likely be at the top of another.
With this being said, by no means are SEO and PPC mutually exclusive. An effective campaign can– and in many cases, should– use both.
If you’re interested in SEO copywriting, try out some professionals at 360 Online Marketing is an internet marketing firm in Boulder, CO specializing in PPC advertising, SEO and web design.
Content marketing is a form of inbound marketing. When done the right way, content marketing will help you attract and retain current customers. Content marketing is the art of effectively communicating with buyers without being pushy or salesy. Here are some tips to help you get started in creating great content for your business.
As always, thanks for viewing, and please share this post by clicking on the share buttons below!
LinkedIn has been an essential tool for businesses and customers facing B2B professionals. In this video, I’ll share 5 tips on how to best leverage LinkedIn to grow your business.
Be sure to join us for our webinar at 2:00 pm PST on “How to Sell Your Add-on Services.” These are services you sell while building your online business. You can go here to register. See you at 2:00 pm PST! As always, thanks for reading and viewing!!
Social media is a great way to connect with a large audience without the need for a huge marketing budget. Social media will continue to be a trending topic for small businesses looking to create brand awareness and establish trust among potential clients. In this video, we share 5 strategies that will help you maximize your social media marketing efforts.
As always thanks for reading and viewing! See you next week!!
This is our second step in our lesson on Using LinkedIn for Business. Go here to read Step One: Setting up your Profile.
You have already started to build your reputation and niche authority by joining the right groups, as well as including your best keywords in your Summary and asking for recommendations, but there is a lot more you can do.
Another useful way to set yourself up quickly as an expert is to provide valuable responses to questions asked in LinkedIn’s Answers section:
You will notice you (and others) can Search Answers. You can ask a question. You can see a list of the latest questions requesting answers. You can also view a list of your own questions-and-answers (something that can come in handy if you want to jog your memory for post ideas).
You can also see which questions and categories:
Generate a high rate of interaction and response
Fall flat and remain ignored
Now, granted, the example with 0 answers was only just posted nine minutes earlier . . . but so was the question that gathered 29 answers.
Monitoring new questions over a period of time does give a clearer indication of how popular they are.
Simply going to Answers and viewing the featured Questions in its feed can provide you with valuable clues about where to focus your energy.
If a particular Category is highly active, explore that Category. Build your expert status by creating strong Questions, or answering them, for that particular Category (making sure, of course, that you are picking a category that is relevant to your business mission).
We will look at more ways to build your reputation in our upcoming webinar. Keep your eyes peeled to our blog for registration details.
How are you building your reputation on LinkedIn? Come back next week for our final step in this lesson: Step Three: Making the Most of LinkedIn’s Unique Features.
As always, thank you for reading. See you next week!
When I was in college back in the 90’s earning my marketing degree, the focus was on marketing tangible products rather than on marketing services. As a result, my understanding of unique selling proposition (USP) was based on marketing a product. In this post, we will focus on your USP for marketing services as a service professional.
The description for USP in one of my old advertising textbook is: The unique selling proposition, or the differentiating features, of every product advertised; a concept developed by Rosser Reaves of the Ted Bates advertising agency.
However, according to a recent article I read by Peter Vogopoulos, co-founder of Firepole Marketing, if you are a service provider, your USP is you. Peter says, “You are the only variable that cannot be replicated. Your competitors can have the same hours, offer the same products, get certified from the same place, offer the same result, same, same, all the same as you, but they can never be you.” Click here to read the entire article.
For nine years I have been scratching my head trying to figure out what is unique about our Internet marketing services. Why should someone retain our services rather than work with Billy Bob and Associates. I was working from the premise of what I learned at Arizona State University; marketing a tangible product.
According to Peter, we have to connect to our potential clients on a personal level. When we bring our true values and attributes to the table, someone will like us and be inspired to do business with us.
According to Bob Bly, who is the author of “World’s Best Copywriting Secrets,” that in addition to your intangible USP, your personality, service professionals also have a tangible USP. Bob says, “The tangible USP is the visible, quantifiable differentiator between you and your competitors. Because it can be seen, felt, described, and grasped, the tangible USP is the one you feature in your marketing copy.” You can read Bob’s article by going here.
So, based on the concept developed by Rosser Reaves if you are advertising/marketing a product, you have to come up with differentiating features as your USP. Peter Vogopoulos says be you, and Bob Bly suggests be you, as well as create a tangible USP for your marketing copy, which differentiates you from your competitors.
What are your thoughts on unique selling proposition? We would love to hear what you think. Leave us your comments below. Come back next week for more Internet marketing tips.
When managing a company page on LinkedIn possibly, one of the most important resources is the recently built-in analytic system. Many companies have been offering this as a service for a fee, but times have changed. Now offered to its users free of charge, LinkedIn provides companies with the ability to see who, what, when, and where built right in. With the easy to read/see charts running a LinkedIn campaign has never been easier.
Broken down on a monthly scale you can track page views, both on a specific level and on an individual as well. If your advertising on LinkedIn is working, this will tell you where and what content people are enjoying. If it is not, it also tells you what they are not enjoying. It also shows you how you may compare to similar companies.
Broken down in the similar monthly form as page views, you are able to see just how many of those views are by separate users. This tells you how many are revisits your page possibly has. Depending on the product/service you are marketing your wanted results will vary.
This area shows you clicks based on the links on any given page, which ones are clicked the most and the least. This is helpful because it can tie into your website analytics which is a whole other monster all together.
Members following and member visits
This gives you great input, it allows you to see what number of your visits and followers are already members of LinkedIn. This will allow you to see if your advertising efforts are still best spent on LinkedIn alone or if it’s worth exploring other avenues as well.
LinkedIn in the end is just like any other social media outlet, it takes work and dedication to understand, watch and learn. It is also ever changing. No single marketing plan works for all companies, or even groups of companies. What it all boils down to, if you want your marketing to be successful, you need to seriously consider hiring a professional. Doing it on your own is great and works best for small start-ups, but eventually you have to make the financial leap if you want big numbers.
Moving on for a moment from LinkedIn Groups let’s now discuss LinkedIn Company Pages. Being one of the newest additions on LinkedIn, company profiles have not only provided an avenue for employees to connect to one another, but to also advertise your company to its potential audience. Available for about a year now it has opened up the business networking experience quite a bit. Company profiles allow brands to list services, publish videos, create promotions and most importantly, get endorsements from their customers.
Developing your Company Page on LinkedIn should be taken just as seriously as any other advertisement.
Probably single handedly the most important page within the Companies sections would be the Overview Page, because it is the first impression one will get of your company on LinkedIn. This Page will have a general description of your company, list of connected employees, as well as your social networking updates.
The general description typically at the top of the page is one of the areas you will have the most control over. This is where it’s important to know your 30 second elevator speech. You want to write content that is not only short and to the point, but gets the attention of your target audience. Throwing in some SEO helps as well. You also have an option to upload a photo with the description. It is best to upload either a company logo, or some other kind of signature image. Make sure the image is of high quality.
Next you see the network/employees. This shows how well connected the company is and who works for you. Other than seeing just people who work within, you also see people that are openly affiliating themselves with the business. This can be great publicity for companies. Many even give their customers rewards for connecting on LinkedIn.
Another item you will see on the overview page is social networking updates. This gives viewer a real time look at your social networking on other platforms (Twitter, Facebook, etc). This is where it becomes important to keep engaging and talking to your audience, and why it’s important to keep your fingers in all the social networking pots.
This is obviously a bit of an involved topic, so check back next week for more information on LinkedIn Company Pages.