Online Marketing Archive

We Have News!

We changed our name!!

We started the process of changing our business name from RJ’s Internet Marketing Services, LLC to RJ’s Internet Marketing Solutions, LLC a couple of months ago, and it is finally official!

Anyone can offer services, but we offer solutions. We want our business name to reflect this distinction.

As entrepreneurs ourselves, we understand that you’re short on time and, at times, you feel like you’re on your own or you don’t want to learn yet another social media marketing tool.

We are here for you offering the best solutions for your Internet marketing needs!

Special Introductory Offer!

As a way of celebrating our new name, we are offering a special introductory offer of 20% off of our Bronze Internet Marketing Package for new clients!* This package provides the following solutions to your online marketing needs:

  • Correctly position your business before your target audience
  • Increase brand awareness
  • Drive traffic to your website.

To learn more about our bronze package and other packages, go here.

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*Packages contain one month of services. A six-month contract is required in order to qualify for the Special Introductory Offer. This offer applies to one month of services.

 

Blogging an Internet Marketing Strategy

bloggingBenefits of a Blog

A blog gives customers a chance to connect with companies in that they are able to make comments, as well as rate and/or review the companies’ products or services. Customers are able to do this in the comment section of blogs. Blogs are an inbound method of marketing versus the traditional marketing of television, radio, newspapers, magazines, etc. Customers are not able to connect with companies through these traditional channels. Blogging gives customers the ability to interact with the company. Conversing with potential customers builds trust over time; therefore, when the marketer does talk to them about their product and service offerings, the customers will be ready for the offering (“Get Found in the Blogosphere”).

The Architect of a Company’s Blog

Quality blogs should have a comment section; so, that customers can connect with the companies through their comments, as well as the company connecting with the potential customers by responding to their comments. Blogs should also have a Really Simple Syndication (RSS) feed. RSS feeds allow the readers of the blogs to subscribe to the blogs. What the subscription does is it will let the readers know when the author of the blog has published a new post without the reader having to visit the blog to check for new blog posts. Blogs should also have social media sharing icons, so, the readers can share the posts on their favorite social networking sites with their followers and friends which, in turn, will drive traffic to the marketer’s website.

Blogging for Marketing

Blogging for marketing has influenced marketing strategies in numerous ways. A marketer’s blog can change their website from being an online brochure to a hub for their marketplace (“Get Found in the Blogosphere”). It can dramatically improve search engine rankings because of the inbound links.

As mentioned earlier, if a blog has the social media icons located on it, site visitors are able to share the blog posts to various social media networks generating more exposure leading to more traffic. In addition, users on social bookmarking sites, for example, Digg, Delicious, and StumbleUpon, can vote for and share the posts with their followers.

Guest Blogger

Another blogging for marketing strategy is to invite guest bloggers to write a guest post for the marketer’s blog. The guest blogger adds the link to their article, which is on the marketer’s site, on their website and, in turn, the guest’s blog readers will follow the link back to the marketer’s blog generating even more traffic.

Overall, blogging is a form of inbound marketing. If implemented correctly, the marketer does not have to blast the potential customers with their marketing messages. The customers will find the marketer through using specific keywords as search terms or perhaps through social media networks. If the content is remarkable, the potential customers will subscribe to the blog using RSS feeds in order to be informed when a new blog post is published.

Works Cited

Brian Halligan, Dharmesh Shah. “Get Found in the Blogosphere.” Inbound Marketing – Get Found Using Google, Social Media, and Blogs. Hoboken: John Wiley & Sons, Inc., 2010. Web. 20 September 2014.

 

Relationship Between SEO Content and Google Penguin

It is said that content is king when it comes to online marketing. SEO content is used to promote a website or blog, attracting visitors. When you employ this marketing strategy, you must be aware of the Google Penguin algorithm. Penguin is one of Google’s latest ranking algorithms. This algorithm means that there’s little or no point in creating fabulous content or informative articles without getting your link strategies right.

Google’s latest algorithm updates, Panda and Penguin, have changed the way people approach their SEO. Let’s take a look at how Google Penguin works and how you can adhere to the set guidelines to make your online marketing fruitful.

The Function of Google Penguin

According to online marketing experts and Google themselves, Google Penguin is basically a web spam penalty from the search giant. It works to combat misleading or false linking structures, addressing the problems of misrepresentation of web content and keyword stuffing. When preparing your content, you should not repeat keywords excessively. You should carefully select anchor texts, avoiding excessive use of similar landing pages and anchor texts.

Many people think that content marketing is dead because of the recent Google Penguin updates, but this is not true. It is alive and kicking. The idea is to author the articles or blog posts correctly and avoid being banned or penalized by Google. Google algorithms are designed to assign ranking to websites associated with well written content.

Google Penguin and Article Marketing

Google Penguin impacts on your content marketing efforts in a number of ways. It is not the way you write your SEO content or articles that are affected that much, it is more about how you intend to use them. Here are issues that you should address immediately if you want to achieve good rankings in the Google search results.

  • Anchor text – Do not excessively use keywords as your anchor text. This strategy may have been fruitful back in the day, but today it’s poison. You may risk getting banned because of using the same keywords as your anchor text repeatedly. Google would recommend you just use your URL or company name.
  • Landing pages – Don’t build numerous links to your home page. Instead, mix the landing pages to get good ranking. Google is automated and understands that every page on your website is different.
  • Be careful where you post your content – The Penguin update has made links from certain sites (bad neighborhoods) toxic, it is wise to check a sites link profile before you obtain a link from it. It is also wise to do a bit of research on a site before you link to it.

The relationship between content marketing and Google Penguin is an interesting one. The latest Google Penguin updates are designed to detect unethical practices in SEO, banning you outright if you have violated the guidelines set by Google. In order to be on the safe side, go with the right techniques, creating quality, unique content with a natural percentage of keywords.

Featured images:
  • License: Royalty Free or iStock source: http://cdn.morguefile.com/imageData/public/files/b/BSBusiness1993/09/l/1442907251mgubm.jpg

This post was supplied by Mark Stubbles, Mark is a freelance SEO and guest blogger.

 

When Hiring a Social Media Expert Makes Sense

A social media professional can assist you in creating a targeted plan that will help you best connect with your target audience, giving you the best possible impact socially.

I hope this video has been helpful. If you’ve been struggling with the social media side of your strategy, it may be time to consult with a professional. Contact us today for a free consultation at 866-651-3073.

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RJ’s Internet Marketing Services, LLC

 

Marketing Your Business on the Internet

Most small business owners have a shoestring marketing budget, but yet need to market their business online. We’re going to discuss some internet marketing strategies you can implement in order to give your business the online exposure that is necessary to reach your target audience. Most of them are free; however, they will cost you time.

Website

Your website is your online business card. If you don’t have an online presence, you will not grow or succeed. According to the infographic below, created by invesp, more than 80% of internet users have used the internet to buy something and more than 50% shopped more than once online. Seventy-three percent say they prefer to shop online because it saves them time, while 58% prefer it because of no crowd. As you can see, you will miss a lot of potential sales if you don’t have a website.

The infographic shows other statistics that reiterate the importance of having an online presence, and building a website is the first step in doing so.

How Big is E-commerce IndustryInfographic by- Invesp

SEO (Search Engine Optimization)

Make sure your website is optimized for search engines in order to market your business on the internet. Sprinkle keywords that your clients use when searching for your products or services throughout your website copy creating keyword rich content. Search engines like fresh content also. So, update regularly. In addition, quality backlinks play a role in your site ranking well in search engine results, which, in turn, will drive traffic to your site.

Blogging

Creating and maintaining a blog will also drive free traffic to your site, giving you and your business exposure. You can use this platform for content marketing, which we’ll discuss next, sharing valuable content to your audience. This will draw them to you, which is a form of inbound marketing. We’ll also talk about this strategy a little later.

Content Marketing

The Content Marketing Institute describes content marketing as “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Blogging, creating website content, broadcasting email campaigns, and social media marketing are all examples of content marketing and are ways of marketing your business on the internet.

Social Media Marketing

Being active on various social networks is another strategy you can use to market your business online. Posting relevant and valuable content will attract your target audience to you and your business (content marketing). You will also be seen as an expert in your industry to your potential clients.

Inbound Marketing

Inbound marketing is a marketing strategy that uses relevant and valuable content to draw potential clients. The traditional method of advertising involved delivering advertising messages to the masses through radio, TV, magazines, etc. hoping to be found like a needle in the haystack; to be heard through all the other ads. Inbound marketing is a technique where your clients find you generally through internet searches verses you broadcasting to your market as a method of obtaining clients.

These are just a few techniques you can use to market your business on the internet giving you and your company the exposure you need to grow and succeed.

Have you used any of these strategies to market your business on the internet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section. As always, thanks for viewing, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC
 

3 Tips for Creating Awesome Webinars

online webinarAs a business owner, you are always looking for ways to successfully attract more clients or earn more revenue. Growing your business online requires a lot of consistency, determination and innovation.

Online webinars are a great way to reach a broad audience, and it’s one of the most cost-effective marketing strategies used by business owners today.

Like with any other internet marketing strategy, an awesome webinar requires a great deal of planning and preparation. Below are some tips that will help you make your next webinar a huge success.

Attention Grabbing Headers

Like with most things in life when the packaging is all wrong, few people are going to want to open the box. Your webinar title is no different. By now you know what your target audience looks like and you know what problems you’re solving for them. Your webinar really needs to focus on a sore spot with your prospects. The title should be captivating while clearly stating what the webinar will be about. The summary should identify what they can expect to gain from attending your webinar.

Spread the Word

The best webinar in the world won’t be successful if no one knows that it exists. It’s important to have adequate time to market your event. You should give yourself at least a month to promote your webinar. Some things you can do to spread the word about your event include:

  • Sending out an email alert
  • Creating a hashtag on Twitter
  • Adding links to your registration page on Facebook, LinkedIn or any other social media platforms that you manage
  • Reaching out to other business owners that share a similar market
  • Highlighting it on the homepage of your website

Great Content

While the goal of your webinar is to reach as many people as possible, having quality content is just as important. You have to be able to deliver great material to the people attending your event. Giving them something of value will help you gain expert status and attract more prospects. When you host a webinar of substance, the attendees will help you gain more followers by spreading the word to their friends, family and colleagues.

Are you struggling to put together your next webinar? Or maybe you have some tips that you’d like to share? We would love for you to join in on the conversation by posting your comments below.

As always, thanks for reading, and please share this post by clicking on the share buttons below!
 
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RJ’s Internet Marketing Services, LLC
 

Identifying Your True Target Audience

One of the first and most important steps in creating a successful business is identifying your true target audience. You need to uncover who is the perfect client or customer for your business. Who would benefit the most and truly understand what you bring to the table?

Identifying your target audience is necessary to complete so many other steps in your business like creating content for your website and marketing pieces, designing your website, creating promotional offers and more. In this video, we will show you how to identify your true target audience.

 

Do you have any tips for identifying your true target audience? We would love to hear.

As always, thanks for viewing, and please share this post by clicking on the share buttons below!

 

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RJ’s Internet Marketing Services, LLC
 

3 Social Media Rules Every Business Should Know

social media marketingWhen it comes to social media, business owners are always trying to figure out the best way to reach a broader audience.  One thing that business owners have to keep in mind is that they are not competing with celebrities or huge companies so the goal should not be to have the most followers.  Yes, a large number of followers and fans look great but that should not be the most important aspect.  It is far better to have quality over quantity when it comes to social media. Here are 3 rules that business owners should follow when it comes to social media.

Use great content

By now, everyone knows that content is king.  Pay attention to your buyer persona and create content that they will appreciate.  The content you post doesn’t always have to be original content.  There is no harm in sharing content from people that you follow.  The business world is a community of like-minded people so sharing information can be beneficial for you, as well as for the other business owners.  If you are willing to share the information of other business owners with your audience, they may return the favor and introduce your content to their audience as well.

Engage

For business owners to get the most out of their social media platforms, they have to engage with their audience.  It’s important to respond to fans and visitors in a timely fashion.   By not doing so can result in negative feedback, which can be detrimental to a business owner’s brand and reputation.  This can be very time-consuming, which is why more and more business owners are hiring additional help.

Adjust to each platform

As stated before, social media can be very time-consuming, so in an effort to save time; many business owners like to use the same content for each platform.  This may be okay for some posts, but not so much for others.  Each social media platform is unique in its own way and these differences should be taken into consideration.  Make sure that you publish your posts accordingly so that it doesn’t appear that you are trying to take shortcuts. Do you have some social media tips or tools that have been successful for your business or maybe you have a question you’d like answered? We would love for you to share them in the comments section below. As always, thanks for reading, and please share this post by clicking on the share buttons below!

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RJ’s Internet Marketing Services, LLC
 

How to Increase Website Traffic with Guest Blogging

Blogging is a simple and effective way to connect with your target audience and it makes your brand more visible with the search engines. In this video, I’ll be discussing guest blogging and how you can use it to increase traffic to your website. Guest blogging is the process of creating a post that will appear on a blog that doesn’t belong to you. Businesses do this all the time to build credible backlinks and to increase brand awareness. I’ll be sharing 5 tips that will help you maximize your guest blogging efforts.

Are you using this strategy to increase website traffic? Join the conversation by commenting below.

We will resume our series on Social Media Tools next week.

As always, thanks for viewing, and please share this post by clicking on the share buttons below!

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RJ’s Internet Marketing Services
 

Sticky Marketing is Hard to Forget

Ruth Martin

Making Rice Krispie treats is a favored activity in my kitchen and well enjoyed by my family. If you’ve ever tried it, you’ll remember how sticky your hands get; how nothing seems to easily work to remove these treat pieces from your hands, your countertop, or your utensils as you work. Pieces of them are everywhere they touch.

Does your marketing have the same sticky factor? Is it something that is memorable and sticks in the minds of your readers? It can be. It should be.

Qualities of Sticky Marketing

Sticky marketing is personable, believable, and gives the reader a relaxed-no-pressure comfortable kick-your-shoes-off kind of feel. If you’re marketing is sticky it:

  • Remains in people’s minds – it’s memorable.
  • Remains at the top of the search engine results – it often touches on trending topics.
  • Aids your site in building rank – search engines acknowledge the clout and give the site better positioning to help others find you and your information.
  • Holds meaning to your specific target audience – when it comes to sticky marketing you must stand out in your own field and what your business brings to your customers. No copying others on this one. Knowing your audience is the key to defining what you do and how you give that information to others.

Aiming for Sticky, Not Stinky

You’ve probably received your fair share of stinky marketing and would never rank your marketing as stinky, right? So let’s review what makes marketing stinky and use it as a checklist against repelling. Stinky marketing is:

  • Confusing. After reading the marketing piece it’s unclear what the next step should be or which action to take. Don’t make your visitors guess what you’d like them to do next. Tell them. Give them buttons to click, links to share, or a phone number to call. Use verbal or visual cues.
  • Boring. Lackluster marketing leaves you feeling bleh. There’s no defining taste or personality to the marketing. There’s nothing that makes anyone scratch their head or want to continue further. They end up moving on rather than feeling motivated to take action.
  • In your face with tons of my company, me, I, or we statements. If the marketing message were printed out and you highlighted in orange each company name, me, I, or we, how would it compare to highlighting in neon yellow how many times the messages talks about you, your interests, the benefits to you, the results you crave, etc.? Let’s hope you’d see more neon yellow than orange.
  • Cluttered with sales pitches. Refrain from bombarding your audience with pitch after pitch. I promise they will tune out faster than you can sneeze. You do want to give them enough information to make an informed decision.

Sticky is Better than Tacky

Measuring the effectiveness of your online marketing is done by looking at the amount of time (average minutes) someone spends on a website or even a specific web page. Additionally, pay attention to your page views and see if that number rises or falls. Varying your page headlines and tweaking your copy can pinpoint which verbiage is working and which is glossed over by your visitors. How many inbound links are connecting to your web page or blog? Knowing the share numbers is golden when it comes to social media.

Tracking stand-alone marketing pieces should include a coupon code or tracking word that readers are asked to mention or submit. Staggering your marketing across various mediums with unique trackers for each piece will quickly identify which marketing medium is best in reaching your audience and which mediums can be passed by the wayside as ineffective for your target audience.

How does your marketing rank on the stickiness scale?

Keep the conversation going in the Comments and let us know what’s working, what’s not, and where you intend to make improvements. We’d really like to know.

As always, thanks for reading, and please share this post by clicking on the share buttons below!

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Ruth Martin is the owner of Maplewood Virtual Assistance (MaplewoodVA), Maplewood Virtual Assistance, an online business support services firm specializing in online business and project management, marketing and writing services, and executive level business support. For more of Ruth’s writings visit her blog, The Naked VA.

 

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