RJ’s Internet Marketing Services Archive

When Hiring a Social Media Expert Makes Sense

A social media professional can assist you in creating a targeted plan that will help you best connect with your target audience, giving you the best possible impact socially.

I hope this video has been helpful. If you’ve been struggling with the social media side of your strategy, it may be time to consult with a professional. Contact us today for a free consultation at 866-651-3073.

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RJ’s Internet Marketing Services, LLC

 

7 Internet Lead Generation Tips for Your Business

internet lead generationLead generation is the toughest part of running a business. You are passionate about what you do but getting people to see your true value can seem impossible. Having the right plan and being consistent will keep your sales funnel flowing. Here are 7 tips to help you get started in generating more internet leads for your business.

Tip #1: SEO

Search Engine Optimization is extremely important for generating leads because it will help you get better placement on search engines like Google and Bing. The first step to generating a lead is to get visitors to your site. Studies show that most searchers click on links that are on the first page. Strategies that can help you achieve good ranking include:

  • Publishing relevant content on your website
  • Keeping your website content updated regularly
  • Using keywords that your prospects are using to find the type of solutions your business offers

Tip #2: Educate and Entertain

When people visit your site, what do they see? Does your site speak to your buyer persona and make them want to spend time there? Are you making it easy for them to see that you have what they need and want? Visitors want to instantly know if you have something on your site that will bring value to their lives. You can help your prospects make the decision to move forward in working with you by blogging or even offering a free video or e-book download that showcases what you do best.

Tip#3: Social Media

It’s no shocker that people love social media. Studies show that Facebook has over 1 billion users and there are 4.5 billion likes generated daily. Other platforms such as Twitter, Google+, Pinterest and LinkedIn have millions of users as well and are particularly popular with business owners. Social media allows you to have a presence where people hang out online. It gives you a different medium to educate and entertain visitors aside from your website. Do you have a social media profile? Are you connecting with people? Are you delivering helpful information?

Tip #4: Blogging

Keeping with the theme of educating and entertaining, blogging is a great way to showcase your expertise and cement yourself as an expert in your industry. As visitors search the web, blog entries are indexed pages that lead readers back to your website.

Tip #5: Landing Pages

Landing pages are sometimes referred to as virtual sales pages. Landing pages add value to your site because it allows you to hone in on specific products or services that may interest specific buyers. Having relevant landing pages improve your chances of getting a qualified lead.

Tip #6: Online Ads

Pay-per-click (PPC) advertisement is another great way to generate leads. Your ads pop up when searchers are looking for something related to your business but you only have to pay if your ad is clicked. PPC advertisement gives you the freedom to be as aggressive as you like and the flexibility to make changes to your account at any time. Advertisers are able to add extensions; such as their Phone number, URL and social links to make the process more inviting for visitors.

Tip #7: Simplicity

Anytime you’re asking prospects for information, less is more. Make sure that your call to action is visible without having to scroll and don’t try to get too much information too soon. Since they are in the early stages of the buying process, just get enough information to begin the nurturing process like their first name and email address.

Conclusion

Lead generating is much tougher than it used to be because everyone has their guard up so you have to make sure you’re properly nurturing every opportunity. While every prospect or visitor may not be a buyer, you can use each situation as a learning experience that will help you get further clarity on who your real customers are and how to best connect with them.

Is there something you want to add or maybe you have a question? We’d love for you to share your comments below. Are you a business coach, author or consultant struggling to consistently get high quality leads? Contact RJ’s Internet Marketing Services, LLC for a free consultation today at 866-651-3073.

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How to Find Your Niche – Part 7

This entry is part 7 of 7 in the series How to Find Your Niche

We are wrapping up our series on How to Find Your Niche by focusing on the seventh and last step Boosting Your Money-Making Niche Powers.

Once your blog is set up (and even before) you can boost your money-making niche powers by doing one small thing:

  • Maintaining a consistent, daily presence in the world of your sub-niche

This can be:

  • On your blog
  • On your social networks

And believe it or not, this is the single hardest thing for most niche bloggers or affiliates to master. It is tempting to dart off to the next money-making idea, but don’t do it.

You’re under constant bombardment from other marketers, all showing you the next Shiny Object. Don’t be like a magpie or jackdaw – the British bird noted for its chronic kleptomania. These birds will even fly into a house to grab small sparkly trinkets: And that is what other marketers put all their efforts on training you to do.

internet marketing

You need to learn to drown out the chronic, insistent background chatter of: “ME! ME!”, “No, PICK ME!” and sit down to focus on helping your niche members.

Conclusion

You can make money within your chosen specialty niche in many ways – apply your creativity, and you can do this directly or indirectly. The foolproof formula is as simple as this:

  • Build up niche and Google authority
  • Focus only on products that truly do help and delight your niche members

Your content strategy should be 90% content sharing and 10% actual selling.

But make sure that every piece of content contains links pointing to offers, squeeze pages and sign up pages.

Also include social share buttons on every post and in every website.

social share buttons

Certain strategies are “musts.” For example . . .

  • Claiming your Google web authorship and using bylines on every post or article you write
  • Guest authoring

Others are highly recommended, depending on your niche:

  • Creating a Facebook Page for your niche (or multiple Facebook Pages) and logging in as your Page and posting daily
  • Commenting, answering questions and interacting with your audience daily
  • Using calls to action (asking people to DO something – even if it’s just sharing your article or post) as often as possible
  • Using “rich media” – interactive types of media such as videos, audio files, surveys, infographics, contests where the reader has to take an action (even if that’s just clicking “Like” – which is allowed now on Facebook).
  • Building an email list (install a sign up App with incentive right on your Facebook Page, as well as on your blog)

But ultimately, no matter what strategies you use, the best and most lucrative way to come up with your best ideas lies in immersing yourself, night and day, in your niche – and ruthlessly cutting out all other distractions.

Are you using any of these strategies to make money? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

As I mentioned previously in this series (How to Find Your Niche), these posts are summaries of the seven (7) steps that are included in the workbook, The Riches are in the Niches: How to Find Your Niche. Go here to pick up the full version of your workbook.

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RJ’s Internet Marketing Services, LLC

 

How to Find Your Niche – Part 6

This entry is part 6 of 7 in the series How to Find Your Niche

web hosting imageLast week we left off discussing how to find the right domain. There is one more item that you’ll need in order to publish a niche blog and that is hosting. This week we’ll look at Choosing the Best Niche Blog Host.

When selecting a web host, be sure to choose one that targets its services towards niche bloggers – otherwise you may find yourself with a lack of support for WordPress or your database or worse yet, if you have trouble installing your database.

For example, HostRocket is an excellent web hosting company with many huge advantages for mainstream HTML-based static websites and it does have the latest MySQL version, as well as Fantastico deLuxe, so you can set up blogs. But you won’t get any WordPress support from them.

You will be better off to go with a web host that gears itself towards niche bloggers, such as:

  • Hostgator
  • BlueHost

Hostgator has long been the industry standard for bloggers and in many ways is superior to all others – particularly in the ability to handle large amounts of traffic and host multiple sites very inexpensively – but this last year has seen some billing glitches that have left even long-time customers frustrated.

BlueHost works like a dream when it works – but is noted for small fits of down time. It does not use Fantastico deLuxe for its WordPress setup via your control panel; it uses SimpleScripts, which many people love. If you are a Fantastico fan, however, you will probably find SimpleScripts frustrating (tip: Follow directions exactly. Don’t assume it behaves like Fantastico). (There are a couple of more host examples listed in our full-version report, which you can pick up here)

web hosting imageRemember – do choose a web host that is “friendly” to WordPress. Even if you currently plan only to concentrate on one blog, do yourself a favor and choose a plan that allows unlimited domains. It doesn’t have to be a reseller account – unless you are planning to develop niche blogs to actually sell, which is another way to make money with niche blogging (and another topic entirely!)

Which web hosting company would you recommend for niche bloggers? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

Come back next week as we continue our discussion on How to Find Your Niche. As always, thanks for reading, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC

 

How to Find Your Niche – Part 5

This entry is part 5 of 7 in the series How to Find Your Niche

We are continuing our discussion on How to Find Your Niche focusing this week on Choosing the Right Domain Name.

Once you’ve decided to create a niche blog, which is extremely important if you want to build authority with Google, choosing a name will be another step you can use to help your searchability. Being searchable is a form of inbound marketing.

With a niche blog, it shouldn’t be in your own name until you reach superstar status – but by all means secure the domain name for your personal name if you can, for future use.

Your niche domain name shouldn’t be anything forced or artificial-sounding (remember the Hummingbird algorithm!) – no “horsefreewhybuy.com”-type names.

You can find out which domain names are available instantly, without the usual risk of having someone snap up that name, by entering your keyword (broad or narrower) into Instant Domain Search. You can buy defunct names – the prices are shown. And sometimes you can apply a coupon code. Your niche blog domain name should:

  • Make sense
  • Be something people would actually type a search for (e.g. “WhyBuyNotBoard.com”)
  • Be easy to remember

If you are planning to develop more than one blog for the same general or specific niche, choose a general name you can promote related sub-niches (e.g. “VegeQueen.com”).

If you are going to pour all your energies into a single blog, be as specific as possible (e.g. “QuarterHorsePsychology.com”).

Once you’ve registered your domain name, go to your web host and point your nameservers there.

How did you select your domain name? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

Come back next week as we continue our discussion on How to Find Your Niche.

As always, thanks for reading, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC

 

How to Find Your Niche – Part 4

This entry is part 4 of 7 in the series How to Find Your Niche

We are continuing our discussion on How to Find Your Niche; specifically one(s) that pays. This week we’re going to look at our next step, which is Get Active in Social Networks.

Start watching and monitoring all social networks for mentions of your keyword/specific topic. Don’t neglect this step, because Groups are where you’ll really see what people are talking about – and whether or not there’s a paid product or service you could create or promote.

Facebook horse search resullts

For B2B niche focuses, LinkedIn Groups are great. You can post anchor text directly to pages on your site and offer products, if you do it within parameters and tastefully (i.e. with a focus on helping).

For hobby or lifestyle niches, for example, low carb dieting, Facebook Groups are rampant at the moment. In fact, the sheer number of groups on a topic can be a clear indicator that a specialty niche is not only strong, but active.

Follow the same steps outlined in the previous step to research niches based on your past experience and on topics you’d like to devote yourself to mastering.

In the end, however, it is still a matter to some degree of guesswork: Research plus inspiration. Stay focused on your niche specialty – and look for clues and opportunities everywhere!

Finally, once you’ve chosen a selection of likely keywords, be sure to search for them again, using qualifying words such as :

  • Buy
  • Order
  • Purchase
  • Store
  • Shop

Also look to see if there are multiple magazine articles on the topic. Unlike bloggers and online hobbyists, magazines will not invest in an article unless the topic is a money maker.

Look in the magazine racks at:

  • Barnes & Nobles
  • Discount Department Stores
  • Supermarkets

Online, check out Magazines.com.

That’s the best way to “hit” on a strong, paying topic.

What steps did you take to find a paying niche or are you in the process of finding one? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

As I mentioned previously, in this series (How to Find Your Niche) I’ll be sharing summaries of the seven (7) steps that are included in the workbook, The Riches are in the Niches: How to Find Your Niche. Go here to pick up the full version of your workbook.

Come back next week as we continue our discussion on How to Find Your Niche. As always, thanks for reading, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC

 

How to Find Your Niche – Part 3

This entry is part 3 of 7 in the series How to Find Your Niche

We are continuing our discussion on How to Find Your Niche, and this week we will focus on Finding Niches that Actually Pay.

Last week we looked at finding a specialized focus within your field of interest by narrowing down your keywords. Now it’s time to look over your list of results and highlight or copy at least half a dozen possibilities. And here is where it becomes a combination of logic and gut instinct. Don’t be afraid to go with hunches, though – you’re just researching at this stage and if an idea bombs out, discard it and move on to the next. (Even super affiliates have this experience.)

Using our “horse” example, let’s look into these three keywords:

horse keywords image

You might not think that people who want free horses would pay – but for the right product, they will pay under $40.00 for information to help them acquire a $3,000 horse for nothing.

Likewise, horse boarding could be a possible topic. It is specific enough (one focus) that people will search for it.

  1. Explore these keywords further in Keyword Tracker and other keyword tools you may have, like the free but powerful Traffic Travis or Google’s new AdWords tool. (The latter is a “must”, if you are planning to monetize with AdWords.) (This exploring-further process is what super-affiliates often like to call “drilling down”.
  2. Look for social groups focused around that specific niche:
  • On discussion-based social networks (e.g., Facebook, Google+ and LinkedIn)
  • In forums (e.g. Yahoo)
  1. Look for presentations on that specific niche topic:
  • In photo-sharing and blogging social networks (e.g. Instagram, Pinterest, SlideShare, Tumblr)
  1. Look for hashtags and tweets on that product through Twitter Advanced Search and Hashtags.org.

horse hashtag image

(Use a broad keyword when searching keywords, if your specific keyword idea doesn’t turn up any results.)

Just keep in mind that the more specific your focus – i.e. one specialized topic, one product – the greater possible results.

These are just a few suggestions to help you find niches that pay.

How did you choose your niche(s)? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

Last week, I mentioned that I’ll be sharing summaries of the seven (7) steps that are included in the workbook, The Riches are in the Niches: How to Find Your Niche. Go here to pick up the full version of your workbook.

Come back next week as we continue our discussion on How to Find Your Niche. As always, thanks for reading, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC

 

How to Find Your Niche – Part 2

This entry is part 2 of 7 in the series How to Find Your Niche

Last week we began our series on How to Find Your Niche taking a look at how niche marketing will work in 2014. We learned that it pleases Google to focus on one niche.

In the following weeks, we’ll share a brief summary of the remaining six (6) steps of How to Find Your Niche. This week, we’re discussing Brainstorming and Researching Your Unique Niche.

Step Two: Brainstorming and Researching Your Unique Niche

After you’ve narrowed your new super-niche down to half a dozen possible choices, the next steps lie in:

  • Seeing if there is a focused sub-niche with a high level of activity
  • Deciding whether or not you could spend every day for at least the next year living there for part of the day

It’s not enough to have a high level of activity within a sub-niche. There are many highly active sub-niches where people don’t pay for anything; and, what’s more, would be deeply annoyed and offended if asked to do so.

These are sub-niches that you should avoid.

So first, sit down and ask yourself questions like:

  • “What do I love most in the world? Where do I wish I could spend all my free time?”
  • “What do I wish I could do most in the whole world?”
  • “What are my unique skills?”
  • “What am I really experienced in? So much so that I even take it for granted?”

Also consider using mind-mapping software like SpiderScribe.

mind map image

 

It is free for a limited personal account, but even at a Pro account level, the cost is just $5.00 per month. SpiderScribe is cloud-based, so you can access it from anywhere.

No matter what your process, you still have to research your niche. So start right now and ask yourself the above-mentioned questions.

For example, if you ask yourself “What do I love most in the whole wide world?” You might come up with a general answer like: “Horses!”

That’s not really a niche: It’s a general topic – a broad field of interest.

Now you need to find a specialized focus within that field of interest.

Go to a simple keyword search engine such as the Wordtracker Free Keyword tool. Enter all the main keywords for your niche topic that you can conjure up from memory.

keyword tool image

(Be sure to check “plurals”.)

The keywords that remain after these refinements are where you should start your real research.

These are just a few more tips on How to Find Your Niche. Are you using any of these suggestions in narrowing down your niche? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

As I mentioned, this is a summary of Step Two: Brainstorming and Researching Your Unique Niche. Go here to pick up your workbook, The Riches are in the Niches: How to Find Your Niche in order to have the entire lesson, which include all seven (7) steps.

Come back next week as we continue our discussion on How to Find Your Niche. As always, thanks for reading, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC

 

How to Find Your Niche – Part 1

This entry is part 1 of 7 in the series How to Find Your Niche

You’re probably no stranger to the concept of niches, but in case you are, let’s look first at what a niche is. A niche is a specialized but profitable corner of the market. A niche market is a subset of the market on which a specific product or service is focusing.

Over the next few weeks, we’ll going to take a look at how to find your niche. The first step is knowing how niche marketing works in 2014.

Step One: Knowing How Niche Marketing Works in 2014

One of the biggest reasons to focus on one niche is because of Google. One thing Google hates are the spammy niche sites that have empty, repetitive “token” articles. So its efforts over the last few years have been aimed at getting ride of those from search results.

Google has even introduced a new algorithm, Hummingbird, that helps ensure keywords match the context of all web content. So what it rewards are niche sites where the owner actually cares about the niche and knows it inside and out.

It doesn’t tolerate artificial context.  What it loves are conversational, real dialogues on a topic.

When Hummingbird talks about “conversational search” it really does mean “conversational.”

You can now literally speak your search question into the latest version of Google Chrome and get contextual answers. (Search Engine Land demonstrates an excellent example in one of their articles.  Just click on the link. Go check it out.)

search engine land image

So put aside everything you’ve ever known about niche marketing for now and start with: What do you know? What passionately interests you?

To write convincingly, you need at least one of three elements:

  • Overwhelming interest
  • A wealth of experience in that field
  • An overwhelming desire to finally learn about or do something

Niches that involve one of the above criteria will help keep you interested and active on your blog – and that will keep your readers interested and engaged with your blog.

That’s the sort of niche you want to focus on and explore.

Come back next week as we continue our discussion how to find your niche.

Have you found your niche yet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

As always, thanks for reading, and please share this post by clicking on the share buttons!

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Marketing Your Business on the Internet

Most small business owners have a shoestring marketing budget, but yet need to market their business online. We’re going to discuss some internet marketing strategies you can implement in order to give your business the online exposure that is necessary to reach your target audience. Most of them are free; however, they will cost you time.

Website

Your website is your online business card. If you don’t have an online presence, you will not grow or succeed. According to the infographic below, created by invesp, more than 80% of internet users have used the internet to buy something and more than 50% shopped more than once online. Seventy-three percent say they prefer to shop online because it saves them time, while 58% prefer it because of no crowd. As you can see, you will miss a lot of potential sales if you don’t have a website.

The infographic shows other statistics that reiterate the importance of having an online presence, and building a website is the first step in doing so.

How Big is E-commerce IndustryInfographic by- Invesp

SEO (Search Engine Optimization)

Make sure your website is optimized for search engines in order to market your business on the internet. Sprinkle keywords that your clients use when searching for your products or services throughout your website copy creating keyword rich content. Search engines like fresh content also. So, update regularly. In addition, quality backlinks play a role in your site ranking well in search engine results, which, in turn, will drive traffic to your site.

Blogging

Creating and maintaining a blog will also drive free traffic to your site, giving you and your business exposure. You can use this platform for content marketing, which we’ll discuss next, sharing valuable content to your audience. This will draw them to you, which is a form of inbound marketing. We’ll also talk about this strategy a little later.

Content Marketing

The Content Marketing Institute describes content marketing as “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Blogging, creating website content, broadcasting email campaigns, and social media marketing are all examples of content marketing and are ways of marketing your business on the internet.

Social Media Marketing

Being active on various social networks is another strategy you can use to market your business online. Posting relevant and valuable content will attract your target audience to you and your business (content marketing). You will also be seen as an expert in your industry to your potential clients.

Inbound Marketing

Inbound marketing is a marketing strategy that uses relevant and valuable content to draw potential clients. The traditional method of advertising involved delivering advertising messages to the masses through radio, TV, magazines, etc. hoping to be found like a needle in the haystack; to be heard through all the other ads. Inbound marketing is a technique where your clients find you generally through internet searches verses you broadcasting to your market as a method of obtaining clients.

These are just a few techniques you can use to market your business on the internet giving you and your company the exposure you need to grow and succeed.

Have you used any of these strategies to market your business on the internet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section. As always, thanks for viewing, and please share this post by clicking on the share buttons!

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