Search Engines Archive

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website, which they use mostly for advertising their products and services. With the advent of search engines, it has become even easier for customers to search for stuff online.

For a website to be successful, its link should land on the first three pages that the search engine generates, and the rank of the page should be high, which will drive many visitors to your site. This can be achieved by applying search engine optimization or more popularly known as SEO. This is a marketing strategy that increases the quality and quantity of traffic flow to a particular website via search engines.

Search Engine Process

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with the people.

When a website link is submitted to a search engine, a spider crawls through a page to gather links that lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in the future.

Keywords and Meta Tags

In the beginning, the search engine optimizer algorithms were dependent on the keywords, meta tags, and index files provided by the webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some webmasters added irrelevant meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Ranking Algorithm

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.

Link Spamming

Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Investing in SEO

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to paying for it, which in the end resulted in high quality web pages. Although investing in SEO is very fruitful, at the same time it is risky, because without any notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page.

Page Ranking

Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic.

Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is, if you desire that the page containing your ad be displayed, you are expected to pay money for it.

However, this creates controversy, as only the big businesses are able to increase the number of hits of their page but not the small business who might have a better quality page.

Various Advertising Methods

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. However, SEO is a market on its own that is yielding great results for businesses on the Internet.

Have you optimized your site for the search engines? If so, how has this impacted your ranking on search engines pages? Join the discussion below in our comment section.

As always, thanks for reading!
RJ’s Internet Marketing Services, LLC

How Does Social Media Help SEO?

social media iconsIf you know anything about SEO, you know that social media does not help it, right? The general consensus is that to rank better in Google you need “do follow” links, and all major social media sites add the rel=”nofollow” tag to links – therefore, social media cannot help with SEO. Well, although technically social media may not help SEO, a good social campaign can go a long way to getting your business closer to the top of the SERPs.

There are now over a billion people registered on Facebook; almost every adult in the developed world under the age of 50 has a Facebook account. As well as Facebook, there are Twitter, LinkedIn, Pinterest, Google+ and Instagram. According to eMarketer, nearly one in four people are using social media to some extent in their everyday lives. With this figure in mind, it is hard to believe that having a social presence cannot help your website grow in organic search.

Social media does help with SEO, both directly and indirectly. Let’s look at how.

Tweets in Google Search

Google has started indexing Tweets again. In February, 2015, Google and Twitter agreed to a deal to allow Google to index Tweets in the search results.

Google first included Tweets in search in 2011, as part of its real-time search feature. However, Google chose to stop real-time search, probably due to the huge resources not being met by sufficient demand.

Google is now indexing Twitter’s top 50,000 hashtags as well as indexing individual tweets. If you plan your Twitter campaigns with this in mind, you may be able to get your Twitter posts on the first page of Google.

Social Profiles are Indexed Search

If you create a Facebook page, this will be indexed by Google. Optimizing the content on your Facebook page can increase its position in Google search, and this will help drive more searchers to your social media profile, which in turn, should send more people to your website.

Social is more important in Bing

Bing has stated that it considers, to some extent, the social authority of people and link this to how well their content is ranked. For example, Bing’s Local Search service will push Tweets from more popular business owners to the top of the listings when they match the terms used in the search query.

Social Media Search Engines

When we talk of search and SEO, we often forget that the various social media sites are search engines in their own right. Facebook, Twitter, Google+, YouTube and Pinterest all allow people to search for information. By creating a strong social presence on these platforms you increase the chances of being found by their users.

Increased Awareness

Social media can also help make influencers aware of your website. For example, if you release an important news item that is shared across Facebook and Twitter, it may be seen by the local press or bloggers who will then write their own report and link to you.

In the early days of the web, webmasters would contact other sites to ask them to link to their latest page. Because the web is so crowded, this is rarely effective. However, if a website owner sees something interesting in their social streams, they may “blog it” and this will help boost your Google SEO.

Developing an effective social media strategy is a combination of science and art. If you wish to see your brand rise up across all search engines, consider hiring an SEO company to create and implement a campaign on your behalf.

Featured images:
  • License: Image author owned

Danny Hall is the Co-Director of Freelance SEO Essex, a leading digital marketing agency that covers Essex, London and surrounding counties.


How To Write Effective SEO Content

Effective SEO content is all about grabbing the attention of a targeted audience and providing them with relevant information that they will find valuable while at the same time getting noticed by the major search engines, such as Google, Yahoo, and Bing and being placed on their top page and positions. The goal is to create SEO content that is better than what is currently available on search engines so that your page ranks high for your targeted keyword.

Here are some helpful SEO tips on how to write effective SEO content that will make both your target audience and the search engines put the spotlight on your web page:

Get the Proper Training

SEO tips and techniques abound all over the internet. But getting an SEO course and certificate will equip you with all the information and skills that will ensure that what you are practicing will deliver great results for yourself and your clients. So make an investment in educating yourself through the proper training from the experts.

Know Your Online Audience

The best way to satisfy your target readers is to know what they want and deliver exactly that. It is very important for every SEO writer to know your audience, especially when you are planning on what to create on your website. Your content must appeal to them, to the point that they would want to share it on social media.

Before you write anything, take the time to know what your target readers want and need. One way to do this is by tracking content that has received the most positive feedback and shares on social media. This will give you an idea of what they actually like and produce more similar content, so your website entices your readers to come back for more.

Produce Only High Quality Content

One thing’s certain – Google rewards websites that offer high quality content that is original and relevant to users. Google places high value in user experience, which makes it very crucial for SEO efforts to focus on delivering what online users find relevant, informative, engaging, and compelling.

This is why content and SEO must always go hand in hand. Even the Panda Google algorithm update made it very clear that only by providing excellent user experience can websites look forward to getting ranked on Google.

Proper Keyword Placement

The addition of target keywords and phrases should be done with the reader in mind. With that said, your SEO content should flow smoothly and naturally even when keywords are added. Avoid keyword stuffing, as this is absolutely unacceptable. Content that is overstuffed with keywords will only be viewed by search engines as spam, and there is no chance that this would get ranked by Google or the other search engines.

Word Count

While longer content with at least 500 words have greater chances of being ranked by search engines, never force yourself to produce a specific word count. Again, your content should not only satisfy search engines, but more importantly, your target audience. So it needs to flow well and contain information that makes a lot of sense to your readers.

Featured images:

Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile.


How to Write Your Articles for Better SEO

SEOLast week, we established that articles are an essential key for higher ranking with the search engines. But how do you target your articles to be optimized for SEO while still making it interesting to the readers?

While some articles are directed for instructional or reading pleasure, others are solely written as road to gaining higher search engine rankings. The key is to marry these two and create articles that are both appealing to read but great for your SEO.

There are a few tips to follow that will ensure that your article reads nicely without any repetitive phrases often seen in SEO-geared articles. These articles will be loved by the search engines and your readers alike!

First, you’ll want to decide on a keyword phrase that will be the center topic of your article. This keyword phrase, usually comprised of 3 to 7 words, should help your article rank high in the search engines.

The next step is to create an interesting title for your article. Make sure that the title sounds right, is grammatically correct and interesting to your readers. Titles with “How to . . .,” “Understanding . . .” and “Learning to . . .” are great in this DIY (Do It Yourself) world and include often used search terms. You’ll want to make sure that the topic you are writing about is interesting and useful to your readers.

When you are ready to start writing your article, make a list of different variations of the keyword phrase. For example, if your keyword phrase is “selling a used car,” you’ll want to include semantically related phrase variations such as: “where to buy a used car,” “how to purchase a used car,” “tips to spot a good used car,” etc. Search engines will recognize the phrase variation, so no worries about repeating the identical primary keyword phrase in your article.

When using the different keyword variation, you will want to carefully incorporate them into your article, making sure thatSEO it’s done in a way that is both natural and not abusive or repetitive. Remember that search engines will rank your article depending on how useful it feels your content is and your readers will thank you too! Make sure, also, that your article delivers what the title promises.

Remember that when writing articles for SEO purposes, your primary goal is to create interesting content that is useful to your readers. Although it may take some time for the benefits to be visible, your article writing will draw increased traffic from search engines to your site well into the future!

RJ's Internet Marketing Services
RJ’s Internet Marketing Services

Using Blogging to Boost Website Traffic

When you have a business website and are trying new ways to increase your Internet website traffic, blogging is a great way to get noticed.

Blogging is a good way to express your personal thoughts about various subjects that pertain to your business. You can write about how to market your business or how to increase the number of customers. You can also blog about why you started your business. Your readers’ comments are a good tactic to get ideas about what to change and/or what to write next. Show your readers that you are listening to what they have to say by responding to their comments.

It is vitally important to have a well-written blog. Always use proper grammar, and spell check your blog post before you post it. Using the proper SEO (search engine optimization) keywords will increase your ranking on the search engines and that will increase the amount of readers to your blog site. SEO keywords pop out at your readers in your blog, and it is always helpful to have hyperlinks, links and/or pictures to drive your readers to your website. These are good steps to take to boost website traffic.

When you promote your blogs with catchy titles on various social media networks, it will attract readers to your blog site. If your blog site is part of your website, your readers will be more inclined to visit the rest of your site.

Another way to boost website traffic is providing Internet marketing services offering to write blog posts for other businesses. It’s a terrific marketing tool for businesses that want to have blogs on their site but do not have the time to write. With blogging there are endless ways to boost your website traffic one blog post at a time.

RJ’s Internet Marketing Services

%d bloggers like this: