SEO Archive

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website, which they use mostly for advertising their products and services. With the advent of search engines, it has become even easier for customers to search for stuff online.

For a website to be successful, its link should land on the first three pages that the search engine generates, and the rank of the page should be high, which will drive many visitors to your site. This can be achieved by applying search engine optimization or more popularly known as SEO. This is a marketing strategy that increases the quality and quantity of traffic flow to a particular website via search engines.

Search Engine Process

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with the people.

When a website link is submitted to a search engine, a spider crawls through a page to gather links that lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in the future.

Keywords and Meta Tags

In the beginning, the search engine optimizer algorithms were dependent on the keywords, meta tags, and index files provided by the webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some webmasters added irrelevant meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Ranking Algorithm

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.

Link Spamming

Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Investing in SEO

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to paying for it, which in the end resulted in high quality web pages. Although investing in SEO is very fruitful, at the same time it is risky, because without any notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page.

Page Ranking

Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic.

Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is, if you desire that the page containing your ad be displayed, you are expected to pay money for it.

However, this creates controversy, as only the big businesses are able to increase the number of hits of their page but not the small business who might have a better quality page.

Various Advertising Methods

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. However, SEO is a market on its own that is yielding great results for businesses on the Internet.

Have you optimized your site for the search engines? If so, how has this impacted your ranking on search engines pages? Join the discussion below in our comment section.

As always, thanks for reading!
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RJ’s Internet Marketing Services, LLC
 

Search Engine Marketing or SEO

SEO keyword

Search engine marketing is a form of Internet marketing that uses paid ads, which are more commonly known as pay-per-click ads. We’re going to take a look at pay-per-click ads and search engine optimization, as well as which strategy you should use in order to drive traffic to your site.

Search Engine Optimization

SEO is an acronym for search engine optimization. “Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines” (Webopedia).

PPC is short for pay per click. “PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad” (Brick Marketing).

SEO three advantages over PPC include (Huffington Post):

  • Natural exposure and credibility – marketers will hold the top spot on the search engine result page resulting from an organic (free) search. These results are viewed by consumers as being more credible because they are not paid ads.
  • Large ROI potential – The organic search can result in more conversions and revenue because of more clicks that organic search typically generates.
  • Exposure on several search engines – If SEO is performed correctly, a small business can receive exposure on the major search engines (Google, Bing, Yahoo, and AOL).

PPC three advantages over SEO are (Huffington Post):

  • Instant traffic to the marketer’s site – Ads show up at the top of the search engine results almost immediately after the PPC campaign is implemented.
  • No worrying about algorithm updates – Whenever search engines updates its algorithm, PPC ads are not affected like the organic search results.
  • Laser target your audience – PPC gives a marketer the ability to target their ideal customer by choosing which geographical area will see their ads. This allows small businesses to target local clients.

A small business needs a combination of search engine optimization and pay-per-click elements in their marketing campaign. It depends on the budget and goals of the marketer. Search engine optimization can result in a solid return in the long run; however, it takes time to do it correctly (Huffington Post). Pay-per-click provides immediate results, but it can be expensive. Also, customers tend to read past the paid ads. All-in-all, if the budget doesn’t allow it, search engine optimization is a better method of internet marketing.

PPC Ads vs. Organic Search

According to a research from GroupM UK and Nielsen, search engine users overwhelmingly clicked on organic search results on Google and Bing by a margin of 94 percent (“ZOG Digital”). Search engine users clicked on pay-per-click ads by a margin of six percent. The six percent that clicked on PPC ads were 53 percent women compared to 47 percent that were men. Thirty-five percent of those who clicked on PPC ads are 34 years old and younger. Interestingly the older the search engine users are, the percentage of PPC ads clicked goes up. For example, the search engine users who are 35 years and older, clicked on PPC ads 65 percent of the time.

On the other hand, if the PPC ads contain keywords with high commercial intent in the United States, these ads beat out organic search results by nearly a 2:1 margin. “In other words, 64.6 percent of people click on Google Ads when they are looking to buy an item online!” (The WordStream Blog) Overall, organic search results still get the most clicks; however, not in the case of pay-per-click ads with keywords for high commercial intent.

The location of the ads makes a big difference also. On SERP (search engine result page), 24 percent of the ads are at the top and account for 85 percent of clicks. Sixty one percent are on the right side of the search engine result page receiving 13 percent of clicks. Fifteen percent of the ads appear at the bottom. Search engine users click on these ads two percent of the time. According to the ZOG Digital article, there is conclusive evidence that a marketer online performance improved when running an integrated organic and paid search campaign.

Pay-Per-Click Ad Campaign vs. SEO Campaign

Pay-per-click ad campaigns can be very expensive if it is not set up correctly. It is not a matter of setting up the campaign and forgetting about it. The campaign has to be constantly optimized and fine-tuned in order to keep the ads performing and producing a ROI. PPC ads requires a lot of experience and testing, which is why small businesses hire digital firms to handle their PPC ad campaigns (Huffington Post).

On the other hand, a quality SEO campaign takes several months to notice results. However, if done correctly, it can drive constant traffic to the marketer’s website, as well as generate a nice ROI. As mentioned earlier, the best results are produced when elements of both PPC and SEO are used in the marketing campaign. However, if the budget doesn’t allow it, search engine optimization is the most cost effective method of advertising.

Are you currently marketing your online business with search engine marketing or search engine optimization or do you use a combination of both? We would love to hear from you. Please leave your comments below.

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RJ’s Internet Marketing Services, LLC

 

How Does Social Media Help SEO?

social media iconsIf you know anything about SEO, you know that social media does not help it, right? The general consensus is that to rank better in Google you need “do follow” links, and all major social media sites add the rel=”nofollow” tag to links – therefore, social media cannot help with SEO. Well, although technically social media may not help SEO, a good social campaign can go a long way to getting your business closer to the top of the SERPs.

There are now over a billion people registered on Facebook; almost every adult in the developed world under the age of 50 has a Facebook account. As well as Facebook, there are Twitter, LinkedIn, Pinterest, Google+ and Instagram. According to eMarketer, nearly one in four people are using social media to some extent in their everyday lives. With this figure in mind, it is hard to believe that having a social presence cannot help your website grow in organic search.

Social media does help with SEO, both directly and indirectly. Let’s look at how.

Tweets in Google Search

Google has started indexing Tweets again. In February, 2015, Google and Twitter agreed to a deal to allow Google to index Tweets in the search results.

Google first included Tweets in search in 2011, as part of its real-time search feature. However, Google chose to stop real-time search, probably due to the huge resources not being met by sufficient demand.

Google is now indexing Twitter’s top 50,000 hashtags as well as indexing individual tweets. If you plan your Twitter campaigns with this in mind, you may be able to get your Twitter posts on the first page of Google.

Social Profiles are Indexed Search

If you create a Facebook page, this will be indexed by Google. Optimizing the content on your Facebook page can increase its position in Google search, and this will help drive more searchers to your social media profile, which in turn, should send more people to your website.

Social is more important in Bing

Bing has stated that it considers, to some extent, the social authority of people and link this to how well their content is ranked. For example, Bing’s Local Search service will push Tweets from more popular business owners to the top of the listings when they match the terms used in the search query.

Social Media Search Engines

When we talk of search and SEO, we often forget that the various social media sites are search engines in their own right. Facebook, Twitter, Google+, YouTube and Pinterest all allow people to search for information. By creating a strong social presence on these platforms you increase the chances of being found by their users.

Increased Awareness

Social media can also help make influencers aware of your website. For example, if you release an important news item that is shared across Facebook and Twitter, it may be seen by the local press or bloggers who will then write their own report and link to you.

In the early days of the web, webmasters would contact other sites to ask them to link to their latest page. Because the web is so crowded, this is rarely effective. However, if a website owner sees something interesting in their social streams, they may “blog it” and this will help boost your Google SEO.

Developing an effective social media strategy is a combination of science and art. If you wish to see your brand rise up across all search engines, consider hiring an SEO company to create and implement a campaign on your behalf.

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Danny Hall is the Co-Director of Freelance SEO Essex, a leading digital marketing agency that covers Essex, London and surrounding counties.

 

Relationship Between SEO Content and Google Penguin

It is said that content is king when it comes to online marketing. SEO content is used to promote a website or blog, attracting visitors. When you employ this marketing strategy, you must be aware of the Google Penguin algorithm. Penguin is one of Google’s latest ranking algorithms. This algorithm means that there’s little or no point in creating fabulous content or informative articles without getting your link strategies right.

Google’s latest algorithm updates, Panda and Penguin, have changed the way people approach their SEO. Let’s take a look at how Google Penguin works and how you can adhere to the set guidelines to make your online marketing fruitful.

The Function of Google Penguin

According to online marketing experts and Google themselves, Google Penguin is basically a web spam penalty from the search giant. It works to combat misleading or false linking structures, addressing the problems of misrepresentation of web content and keyword stuffing. When preparing your content, you should not repeat keywords excessively. You should carefully select anchor texts, avoiding excessive use of similar landing pages and anchor texts.

Many people think that content marketing is dead because of the recent Google Penguin updates, but this is not true. It is alive and kicking. The idea is to author the articles or blog posts correctly and avoid being banned or penalized by Google. Google algorithms are designed to assign ranking to websites associated with well written content.

Google Penguin and Article Marketing

Google Penguin impacts on your content marketing efforts in a number of ways. It is not the way you write your SEO content or articles that are affected that much, it is more about how you intend to use them. Here are issues that you should address immediately if you want to achieve good rankings in the Google search results.

  • Anchor text – Do not excessively use keywords as your anchor text. This strategy may have been fruitful back in the day, but today it’s poison. You may risk getting banned because of using the same keywords as your anchor text repeatedly. Google would recommend you just use your URL or company name.
  • Landing pages – Don’t build numerous links to your home page. Instead, mix the landing pages to get good ranking. Google is automated and understands that every page on your website is different.
  • Be careful where you post your content – The Penguin update has made links from certain sites (bad neighborhoods) toxic, it is wise to check a sites link profile before you obtain a link from it. It is also wise to do a bit of research on a site before you link to it.

The relationship between content marketing and Google Penguin is an interesting one. The latest Google Penguin updates are designed to detect unethical practices in SEO, banning you outright if you have violated the guidelines set by Google. In order to be on the safe side, go with the right techniques, creating quality, unique content with a natural percentage of keywords.

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This post was supplied by Mark Stubbles, Mark is a freelance SEO and guest blogger.

 

Pay-Per-Click Marketing Vs SEO: Which Is Better?

Search engine optimization (SEO) is a way to improve the visibility of your website. But, so is pay per click marketing (PPC). This article will discuss the benefits of each option, and declare a winner.

PPC Basics

Pay per click marketing is essentially the concept of paying a search engine to post your link on its site, with you paying them each time that the link is clicked. Click rates vary depending upon a variety of factors, including how competitive your chosen keyword is.

SEO Basics

SEO is the idea of improving your traffic rates organically– that is, without paying a third party for advertising your site or product. Search engine optimization revolves around the idea of using certain words in a strategic manner, and overall, using SEO best practices.

If You’re Broke or Low on Money

If you running short on cash, it may be best to stick with SEO methods, as if you enact the methods on your own, it’s free. On the other hand, the cheapest PPC methods run at least $5 to $10 a day. There, of course, is a middle ground of purchasing a limited amount of PPC clicks, especially while starting out.

To Get Initial Traffic and Conversion Ratios

In order to obtain initial traffic, and their concomitant conversion ratios, you will traffic, which PPC can more efficiently provide than SEO. In the long term, SEO periodically changes in terms of its formula, which also gives a leg up to PPC.

The Importance of Phrasing

An advantage of SEO over PPC is not only that clicks are expensive, but the prices widely vary depending upon what specific words one uses. For example, a paid advertising link for “auto insurance” will likely cost significantly more than simply using “car insurance online,” despite the two phrases meaning the same thing.

While SEO can be fickle, it will not cost your business more in order to have a specific word or phrase.

Management

Constant monitoring and management is required of both SEO and PPC campaigns. PPC campaigns often require a firm to hire a digital marketing firm who is well-versed in optimizing results. SEO takes the same amount of effort, especially early on in the campaign, in order to get your brand out there. In the long run, algorithm updates require a user of SEO to stay on top of their brand and the ways to elevate it.

Other Considerations

Also, one should take into account the perception that some people look at companies that they find via advertising in a less positive light than ones found while simply searching. In other words, a company that is viewed as smaller and more intimate, might appeal more to certain sensibilities and demographics. Furthermore, regardless of whether it is warranted, they may be regarded as being more credible.

SEO is also more likely to appear across search engines, if done correctly.

Conclusion

SEO and PPC are both effective ways to gain traffic and customers, but SEO wins the battle by a slight margin, for its cost effectiveness and its universal nature– if it appears at the top of one search engine, it will most likely be at the top of another.

With this being said, by no means are SEO and PPC mutually exclusive. An effective campaign can– and in many cases, should– use both.

If you’re interested in SEO copywriting, try out some professionals at 360 Online Marketing is an internet marketing firm in Boulder, CO specializing in PPC advertising, SEO and web design.

The Other Guy: Using Competitor Research To Improve Your Content Strategy

Do you have a content strategy? I don’t mean a general plan about how often you will post, and how much. I mean a really solid, complete and comprehensive strategy in place that addresses all of the major concerns involved in running a blog.

A content strategy will plan not only when you post, but what those posts will contain. It will have possible themes, ways that it ties in with social media, types of content and how it can be tied to, or dominated by visuals. Most importantly, it will have an explanation of how such a strategy can help your blog grow, and in what time frame you want to begin to see progress.

Of course, progress could mean any number of things. Maybe you want greater consistent traffic to your blog itself. Perhaps you are more concerned with social media engagement and sharing. You could even be hoping to gain viral recognition as a goal, or to generate a real profit through passive means, such as affiliate marketing or PPC.

Whatever the case, a great way to strengthen your content strategy is to know what the other guy is doing. Competitor research will both show you what you are up against in terms of drawing public interest, and present you with some new ideas to implement on your own blog.

Use Competitor Research for Content Marketing Inspiration

There are several ways that you can use competitor research to begin to strengthen your content strategy. The first thing you should do is isolate your biggest contenders, and then figure out the biggest names. This will make up two different lists to check out, one that is more of a shining example of the industry’s biggest traffic generators, and the other who you are pitted against personally.

You should be able to find out the following details from each list, and use that to customize a more targeted and thorough strategy for yourself.

  • Theme Days: One of the popular methods that well known blogs (which are not news blogs, for example) gain exposure is by having theme days that help to brand them. But not all theme days are created equal, and you might have attempted this with lackluster results. The other guys might have stumbled upon a more successful method that could give you a spark of inspiration. Take some time to go over various blogs that do theme days, and then figure out what those successful ones have in common. Use this information to create one of your own that takes from their ideas, but firmly targets your own readership and their interests.
  • High Ranking Content Topics: Some topics are more read than others, we all know that. But with the changing tide of interest, it is usually style that remains consistent, not substance. For a look at what is currently popular, you only have to look at what is ranking high in traffic at other blogs. What posts are being shared the most? What comes up in a Google search? How many comments, or other proofs of engagement are there?
  • Find High Ranking Keywords: Just like content subjects, keywords are important. What is it that your competitors are ranking high in? What are they exploiting for their SEM and SEO? Find out what is pushing traffic their way, and then start trying to really nail those particular keywords home. You may find yourself getting some of their traffic.
  • Find Opportunities For Guest Blogging: This is a whole other tactic, but one you might wanna try. Go to another blog that is more successful than your own, and has a larger viewer base. Then ask them if they will take a guest post, making sure to give them a proper pitch. Guest posting is still a fantastic way to drive people to your blog, while offering valuable content and establishing you as an industry expert. You can end up with a wide array of new readers, many of whom will become dedicated followers of your blog using this tactic.
  • Discover Where They Are Lacking: Is there a topic in your industry that you know gets people’s blood up (or at least peaks their interest), and you don’t see it being properly addressed on another site? It is time to start filling in the gap and talking about what other people aren’t. This is a great way to create fresh posts on a topic that hasn’t been done to death. All while differentiating you from those other blogs and maybe poaching some of their readers.

Conclusion

Researching competitors is the perfect way to begin building a better, more solid content strategy for your own website. With this strategy in place, you will see your site beginning to grow. That is the first step towards real profitability, and we all want to monetize our blogs, right?

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By Jessy Troy

Jessy Troy is the social media enthusiast and writer tweeting as @JessyTroy

 

SEO For Ecommerce: How To Improve Your Google Ranking

Search engine optimization is a method of improving the visibility of a specific website on Google and other search engines. SEO can be used to improve the ranking of different types of websites with various content; therefore, Google has developed specific algorithms, which help the search engine determine the most accurate suggestions depending on the type of query. As a result, search engine optimization strategies for eCommerce should be significantly different than SEO for blogs and other websites.

The search intent

Google algorithms are designed to identify the intent behind the query. For example, if a user types in the phrase “women’s shoes,” Google will first suggest websites, which are considered the most informative: popular blogs about shoes or websites of well-known manufacturers of shoes, who also provide exhaustive descriptions of their products. However, if a user types in “buy women’s shoes,” Google will interpret this query as a shopping intent and will display a list of the most popular shoe stores. This proves that some keywords are less effective for eCommerce businesses and rarely give them the first place on the search result page. When you promote your online store, it’s best to use keywords, which describe the shopping intent of users.

How to get the highest rating

To make sure that their algorithms are accurate and effective, Google always conducts extensive research before implementing any upgrades. Feedback from quality raters – people, who rate Google results, following very specific guidelines – play an important part in testing new algorithms. The higher rate your online store gets, the more likely it will be featured among the top search results. Getting the highest rate can be difficult, however, every online retailer should try to adhere to Google standards as closely as possible. To receive the highest rating, an eCommerce site should have:

  • Highly informative content – for Google the best online stores are not the ones, which have the broadest product catalogs, but the stores that provide comprehensive and highly informative descriptions of products.
  • Unique content – Google algorithms are designed to recognize unique content, so your product pages should feature unique descriptions of products, instead of copied and pasted information from the manufacturer or other online stores.
  • A few hundred reviews – Google considers online stores with many reviews as more trustworthy and popular among customers, than websites with none or just a few reviews. Although getting 400 or 600 reviews might be impossible for a small online retailer, you should encourage your customers to leave reviews and rate your products.

SEO for Magento

In order to have an SEO friendly online store, you might need to hire Magento designer in UK. The main problem with Magento stores is the number of issues you need to take care of to make sure that your online store is more visible for search engines. The list of things you should pay special attention to includes problems with duplicate content, layered navigation, crawling and different sorting options. If you’re not an expert in Magento development, we strongly recommend hiring one of eCommerce website development companies in your area.

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Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.

 

Is Keyword Research Boring?

There are some tasks that are just a part of running a website that you would rather not do. Usability testing is a big one for me, and so is finding content for sharing on social media profiles for marketing, in between posting links to my own material. This can take ages, and it is a quick road to Snoresville. I cannot imagine anyone liking either of those tasks, or a handful of others that come with the territory, and can’t be ignored.

Funny enough, there is one task everyone else seems to find horribly boring, but I actually like. That is keyword research. In fact, I find all of SEO fascinating, and even calming in how methodical and focused it is. A lot of it doesn’t take much thought, just time for the leg work as you trudge through data.

But there are some elements that are admittedly slow and tedious. Here are a couple of tips for getting through those parts more quickly, for those who don’t find keyword research as stimulating as I do.

Prioritize

Those who have been in the SEO game for awhile will already have their favorite sources for keywords that are their go-to spots. They also have those that aren’t. You should be prioritizing your research as much as possible, starting with the most consistently profitable sources and listing back to the least. You should always have a handful of good spots, and if you don’t then you should find some more to add to the list before researching again.

Once you have this list, always start from the top of the list and work your way backward. You might find that you don’t have to search anything out on the lower numbers on the list, because you got what you needed from the top.

Compromise

There are some really great search terms out there you have been obsessively watching forever. Always hoping for a change as you beat it into submission, wanting to eventually rank using it. But this is almost always a waste of time, because even if you see returns on that term, it is going to take years to get there. Years that could have been spent exploiting keywords better aimed at your level.

Rather than getting bogged down in researching ‘wishful thinking’ keywords, focus all your attention on those that will bring you more immediate results you can build on.

Automate…Kind Of

When I say automate the process, I am talking about the initial part of the research process. Using the tool KeywordExaminer.com to generate a list to work from is just fine. Not adding your own research based on that list is not. Automation only goes so far, and leaving it all up to a generator will not end well.

But you should definitely utilize these resources to the best of your ability in the beginning stage. It saves you time, manual effort and more than a bit of your sanity. Even I, someone who enjoys keyword research, find gathering a list dreadfully monotonous.

Keep Calm

Guess what? Keywords, and even SEO, are not the end-all of online traffic. Yes, they are important, but there are many other elements involved. Marketing, social media use, the quality of content, networking…these are just a few of the pieces to the wider puzzle.

Don’t stress out about finding the perfect, highest ranking keywords.

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By Jessy Troy

Jessy Troy is the social media and search professional. You can follow her as @JessyTroy

 

Marketing Your Business on the Internet

Most small business owners have a shoestring marketing budget, but yet need to market their business online. We’re going to discuss some internet marketing strategies you can implement in order to give your business the online exposure that is necessary to reach your target audience. Most of them are free; however, they will cost you time.

Website

Your website is your online business card. If you don’t have an online presence, you will not grow or succeed. According to the infographic below, created by invesp, more than 80% of internet users have used the internet to buy something and more than 50% shopped more than once online. Seventy-three percent say they prefer to shop online because it saves them time, while 58% prefer it because of no crowd. As you can see, you will miss a lot of potential sales if you don’t have a website.

The infographic shows other statistics that reiterate the importance of having an online presence, and building a website is the first step in doing so.

How Big is E-commerce IndustryInfographic by- Invesp

SEO (Search Engine Optimization)

Make sure your website is optimized for search engines in order to market your business on the internet. Sprinkle keywords that your clients use when searching for your products or services throughout your website copy creating keyword rich content. Search engines like fresh content also. So, update regularly. In addition, quality backlinks play a role in your site ranking well in search engine results, which, in turn, will drive traffic to your site.

Blogging

Creating and maintaining a blog will also drive free traffic to your site, giving you and your business exposure. You can use this platform for content marketing, which we’ll discuss next, sharing valuable content to your audience. This will draw them to you, which is a form of inbound marketing. We’ll also talk about this strategy a little later.

Content Marketing

The Content Marketing Institute describes content marketing as “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Blogging, creating website content, broadcasting email campaigns, and social media marketing are all examples of content marketing and are ways of marketing your business on the internet.

Social Media Marketing

Being active on various social networks is another strategy you can use to market your business online. Posting relevant and valuable content will attract your target audience to you and your business (content marketing). You will also be seen as an expert in your industry to your potential clients.

Inbound Marketing

Inbound marketing is a marketing strategy that uses relevant and valuable content to draw potential clients. The traditional method of advertising involved delivering advertising messages to the masses through radio, TV, magazines, etc. hoping to be found like a needle in the haystack; to be heard through all the other ads. Inbound marketing is a technique where your clients find you generally through internet searches verses you broadcasting to your market as a method of obtaining clients.

These are just a few techniques you can use to market your business on the internet giving you and your company the exposure you need to grow and succeed.

Have you used any of these strategies to market your business on the internet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section. As always, thanks for viewing, and please share this post by clicking on the share buttons!

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RJ’s Internet Marketing Services, LLC
 

Lesson 5: Using LinkedIn for Business

social mediaThis is our fifth and final lesson for this social media lesson series . . . and that’s LinkedIn. If you missed our previous lessons, go here for Lesson One, here for Lesson Two, for Lesson Three go here, and for Lesson Four go here.

In this lesson, we will be covering three steps to consider when using LinkedIn for business. In this post, we will look at the first step, Setting Up Your LinkedIn Profile.

This used to be the network you used if you were job hunting. You could post your resume or CV and present yourself to employers.

It also functioned as an unofficial Business Directory — a sort of “Who’s Who” in the Internet business world. For this reason, the demographic tended to be “young professionals” and felt formal and focused.

LinkedIn implemented some changes a couple of years ago, adding new features and expanding sharing options, and it has rapidly grown in popularity since then.

No matter what your focus is, this is a social media platform you should use.  Nowadays, people automatically check LinkedIn to see if you have a “valid” presence, as one user puts it.

In other words, if you’re not in the “Who’s Who” (a.k.a. LinkedIn), your trustworthiness goes down in the eyes of potential subscribers.

Step One: Setting up your Profile

It’s easy enough to set up your LinkedIn profile. Once again, you’ll be prompted every step of the way.

Have your great profile photo handy, as well as your resume or CV also, if you want it to be available to people.

And write a short Summary that focuses on you only so far as it relates to what you can offer potential clients, followers, subscribers and employers. (Remember — people always read content with the attitude: “What’s in it for ME?”)

You will be ready to simply copy-paste your Summary into the Summary section, when setting up your profile.

You’ll also be walked through adding contacts.

Eight Tips and Tricks

There are 8 tips and tricks; however, which will greatly increase your visibility — both in LinkedIn and Google’s search engine . . .

  1. Customize your public profile with your name: (http://www.linkedin.com/in/yourname)
    (If your name has already been taken, you’ll have to get creative!)
  2. Be selective about contacts. People who don’t really understand how LinkedIn works or people with totally unrelated interests can really drag down your status and clutter your feeds, so don’t feel guilty about deciding not to add them to your connections.
  3. Ask for recommendations as soon as you’ve signed up and added your contacts. Don’t be shy — everyone does it and it’s expected (just make sure you ask people who actually know you.)
  4. Be selective about recommendations – both when asking for and giving them. (After all, it’s your reputation on the line.)

We will cover the remaining tips and tricks in our upcoming webinar.

Having a Profile on LinkedIn should be viewed as a business essential — like having a business card.

You can create a higher interaction rate simply by making sure you join groups aligned to your business mission and interests.

Are you using LinkedIn for your business? If so, has any of your LinkedIn contacts been converted to clients?

Come back next week as we continue our lesson . . . Step Two: Building Your Reputation. As always, thank you for reading. See you next week!

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RJ’s Internet Marketing Services

 

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