Lead generation is the toughest part of running a business. You are passionate about what you do but getting people to see your true value can seem impossible. Having the right plan and being consistent will keep your sales funnel flowing. Here are 7 tips to help you get started in generating more internet leads for your business.
Tip #1: SEO
Search Engine Optimization is extremely important for generating leads because it will help you get better placement on search engines like Google and Bing. The first step to generating a lead is to get visitors to your site. Studies show that most searchers click on links that are on the first page. Strategies that can help you achieve good ranking include:
- Publishing relevant content on your website
- Keeping your website content updated regularly
- Using keywords that your prospects are using to find the type of solutions your business offers
Tip #2: Educate and Entertain
When people visit your site, what do they see? Does your site speak to your buyer persona and make them want to spend time there? Are you making it easy for them to see that you have what they need and want? Visitors want to instantly know if you have something on your site that will bring value to their lives. You can help your prospects make the decision to move forward in working with you by blogging or even offering a free video or e-book download that showcases what you do best.
Tip#3: Social Media
It’s no shocker that people love social media. Studies show that Facebook has over 1 billion users and there are 4.5 billion likes generated daily. Other platforms such as Twitter, Google+, Pinterest and LinkedIn have millions of users as well and are particularly popular with business owners. Social media allows you to have a presence where people hang out online. It gives you a different medium to educate and entertain visitors aside from your website. Do you have a social media profile? Are you connecting with people? Are you delivering helpful information?
Tip #4: Blogging
Keeping with the theme of educating and entertaining, blogging is a great way to showcase your expertise and cement yourself as an expert in your industry. As visitors search the web, blog entries are indexed pages that lead readers back to your website.
Tip #5: Landing Pages
Landing pages are sometimes referred to as virtual sales pages. Landing pages add value to your site because it allows you to hone in on specific products or services that may interest specific buyers. Having relevant landing pages improve your chances of getting a qualified lead.
Tip #6: Online Ads
Pay-per-click (PPC) advertisement is another great way to generate leads. Your ads pop up when searchers are looking for something related to your business but you only have to pay if your ad is clicked. PPC advertisement gives you the freedom to be as aggressive as you like and the flexibility to make changes to your account at any time. Advertisers are able to add extensions; such as their Phone number, URL and social links to make the process more inviting for visitors.
Tip #7: Simplicity
Anytime you’re asking prospects for information, less is more. Make sure that your call to action is visible without having to scroll and don’t try to get too much information too soon. Since they are in the early stages of the buying process, just get enough information to begin the nurturing process like their first name and email address.
Lead generating is much tougher than it used to be because everyone has their guard up so you have to make sure you’re properly nurturing every opportunity. While every prospect or visitor may not be a buyer, you can use each situation as a learning experience that will help you get further clarity on who your real customers are and how to best connect with them.
Is there something you want to add or maybe you have a question? We’d love for you to share your comments below. Are you a business coach, author or consultant struggling to consistently get high quality leads? Contact RJ’s Internet Marketing Services, LLC for a free consultation today at 866-651-3073.