small business marketing Archive

7 Internet Lead Generation Tips for Your Business

internet lead generationLead generation is the toughest part of running a business. You are passionate about what you do but getting people to see your true value can seem impossible. Having the right plan and being consistent will keep your sales funnel flowing. Here are 7 tips to help you get started in generating more internet leads for your business.

Tip #1: SEO

Search Engine Optimization is extremely important for generating leads because it will help you get better placement on search engines like Google and Bing. The first step to generating a lead is to get visitors to your site. Studies show that most searchers click on links that are on the first page. Strategies that can help you achieve good ranking include:

  • Publishing relevant content on your website
  • Keeping your website content updated regularly
  • Using keywords that your prospects are using to find the type of solutions your business offers

Tip #2: Educate and Entertain

When people visit your site, what do they see? Does your site speak to your buyer persona and make them want to spend time there? Are you making it easy for them to see that you have what they need and want? Visitors want to instantly know if you have something on your site that will bring value to their lives. You can help your prospects make the decision to move forward in working with you by blogging or even offering a free video or e-book download that showcases what you do best.

Tip#3: Social Media

It’s no shocker that people love social media. Studies show that Facebook has over 1 billion users and there are 4.5 billion likes generated daily. Other platforms such as Twitter, Google+, Pinterest and LinkedIn have millions of users as well and are particularly popular with business owners. Social media allows you to have a presence where people hang out online. It gives you a different medium to educate and entertain visitors aside from your website. Do you have a social media profile? Are you connecting with people? Are you delivering helpful information?

Tip #4: Blogging

Keeping with the theme of educating and entertaining, blogging is a great way to showcase your expertise and cement yourself as an expert in your industry. As visitors search the web, blog entries are indexed pages that lead readers back to your website.

Tip #5: Landing Pages

Landing pages are sometimes referred to as virtual sales pages. Landing pages add value to your site because it allows you to hone in on specific products or services that may interest specific buyers. Having relevant landing pages improve your chances of getting a qualified lead.

Tip #6: Online Ads

Pay-per-click (PPC) advertisement is another great way to generate leads. Your ads pop up when searchers are looking for something related to your business but you only have to pay if your ad is clicked. PPC advertisement gives you the freedom to be as aggressive as you like and the flexibility to make changes to your account at any time. Advertisers are able to add extensions; such as their Phone number, URL and social links to make the process more inviting for visitors.

Tip #7: Simplicity

Anytime you’re asking prospects for information, less is more. Make sure that your call to action is visible without having to scroll and don’t try to get too much information too soon. Since they are in the early stages of the buying process, just get enough information to begin the nurturing process like their first name and email address.

Conclusion

Lead generating is much tougher than it used to be because everyone has their guard up so you have to make sure you’re properly nurturing every opportunity. While every prospect or visitor may not be a buyer, you can use each situation as a learning experience that will help you get further clarity on who your real customers are and how to best connect with them.

Is there something you want to add or maybe you have a question? We’d love for you to share your comments below. Are you a business coach, author or consultant struggling to consistently get high quality leads? Contact RJ’s Internet Marketing Services, LLC for a free consultation today at 866-651-3073.

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How to Use Reddit to Grow Your Small Business

redditWhen it comes to using social media to grow your business, you’ve probably heard that Facebook, Twitter, LinkedIn, Pinterest and even Instagram is the way to go. This may be true, but we seldom hear people talk about some of the other platforms that could be beneficial to business owners like Reddit.

Reddit may not be as popular as the other platforms, but it has some features that may be ideal for business owners. Not to talk bad about the big guys like Facebook and Twitter, but it’s easy for your posts to get lost in that huge ocean of content. Reddit tends to fly under the radar, but its users are passionate and the Reddit platform is very functional.

How Reddit Works

At first glance, the site can seem a little dry. It uses a simplistic approach with basic font. Maybe not the most aesthetically pleasing, but it definitely gets the job done. Once you’ve been on the site for a while you’ll begin to appreciate its simplicity.

When you enter the site, you will notice a page full of random posts. These posts are the more popular ones as deemed by the Reddit community. Posts are either up-voted or down-voted, which affects the placement of the post. Users are also able to comment on posts, in fact this is highly encouraged.

Reddit users are quite savvy; so, blasting them with sales and ads is discouraged. The site is tailored more for people to share content that is either helpful, informative or funny. To help narrow down the content, Reddit uses something they call subreddits. This allows users to search for content that they are interested in.

For example, if you are interested in marketing tips, you can search for posts related to such. If this is still too broad for you, Reddit will give you a list of subreddits for specific types of internet marketing. You may find a subreddit for entrepreneur marketing tips, start-up tips, social media, and so on.

If you are interested in multiple topics, Reddit allows you to create multireddits. Multireddits give you a place where you can manage and maintain posts about all of topics that are important to you. So if your interests are marketing, website design and search engine optimization, your multireddits will consist of posts related to those three topics.

redditBusiness

The Reddit community is very active. They love to share information and help one another. This type of interaction is great for business owners. Posting helpful information in your area of expertise is great, but also interacting with others and answering questions related to your business helps showcase your knowledge or expertise.

A popular subreddit for business owners is AMA, which stands for Ask Me Anything. This is valuable because it opens the floodgates for users to ask whatever they want. Business owners benefit from this because not only does it help build interest in your industry or company but it shows your confidence about the subject matter.

For business owners that use Google AdWords, they may find Reddit ads useful. It’s very similar to Google AdWords, but on the Reddit platform. This is where the simplicity of the site is a bonus, because colorful ads pop on the screen and are easy for viewers to see.

Conclusion

Even though the larger social media outlets are the talk of the town, Reddit has a place for the casual user, as well as business owners. With its devoted followers eager for information, it’s a great place for business owners to build brand recognition and gain followers they would have otherwise missed out on.

Is there something you want to add or maybe you have a question about Reddit? We would love for you to share your comments below. Are you a business coach, author or consultant looking to expand your online presence? Contact RJ’s Internet Marketing Services, LLC for a free consultation today at 866-651-3073.

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7 Key Elements of a Great Blog Post

blogging picBlogging has become an important part of internet marketing. It’s a great way to showcase your expertise while helping to increase your site ranking on all the major search engines. With all the positives that blogging brings to the table, it can become a little discouraging because there is quite a bit of content saturation online. Everyone seems to be fighting for that top spot.

Most business owners understand that it takes time to start reaping the benefits of blogging, but there are ways to speed up the process. Here are 7 key elements of a great blog post to help your blog stick out amongst the crowd.

Eye Popping Headlines
Headlines are extremely important because in many cases, it is the first thing the reader will see. You want your headline to have bold text and a larger font. In addition to the look of your headline, you want the message to be something that really resonates with your audience. Your headline should be something that you know your target audience needs and is currently searching for online. For example, if you are a business coach that focuses on client generation for startups, a great title for a blog could be “9 Guaranteed Tips for Landing Your First Client.”

Authenticity
Use your own unique style so that you can differentiate yourself from other businesses that blog. The worst thing you can do is imitate someone else’s style and tone. Your blog is an extension of you and how you do business; so, give your readers a chance to get to know and love you.

Bullets
Bullets help simplify content and makes it easy to read. Some blog visitors may never read your blogs in their entirety, but they will scan through them. Scanners like to read things that stick out because they know they can get a pretty good understanding of what the blog is about with this method. They are looking for things that are bold, italicized, underlined and especially bulleted. Words or phrases that are bulleted let the reader know that this is something of extreme importance.

Cool Images
Pictures are a nice addition to any blog post. They give readers an idea of what your blog is about before they read any words. Studies show that people are more inclined to read blogs with pictures versus ones without. Some great places to find images for your blog are istockphoto.com and fotolia.com.

Entertain
As I stated earlier, there is a great deal of competition on the web, so your content has to bring something to the table if you want people to read it. Look for creative ways to make your blog posts fun and entertaining for your readers. Some examples would be interviewing a client in your niche, case studies, how-to articles and other points of interest that you know your prospects are itching to read about.

Educate
Give your readers valuable information that will keep them coming back for more. You have to know your audience. Focus on content that educates, solves problems and makes your prospect or client’s life easier. Stay away from generic content, there’s enough of that online, give them something that is actionable.

Strong Closing
Make sure that your readers leave your blog wanting more. A great closing makes your readers want to take some type of action whether it’s commenting on your blog, reaching out to you by phone, signing up for your newsletter or free offer, following you on social media or completing a form on your website.

Is there something you want to add or maybe you have a question? We’d love for you to share your comments below. Are you a business coach or consultant struggling to consistently get high quality content out? Contact RJ’s Internet Marketing Services, LLC for a free consultation today at 866-651-3073.

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How to Grow a Service-Based Business Using Pinterest

social media marketingThere are all sorts of social media platforms out there that can make your business more visible online and help you generate more revenue. One social media platform that has seen incredible growth is Pinterest. Currently Pinterest has 70 million users.

Service-based business owners typically stay away from Pinterest because they think it only works for product-based companies. In this article, I will share with you some tips that you can start using right now to grow your service-based business using Pinterest.

Pin Daily

Pinterest moves at a very quick pace so if you want to build your business, you have to keep up by pinning often. Pinning new pictures and videos daily will help you build brand awareness. Service-based businesses can share package images, images that are relevant to an event you may be hosting or even images that go along with a blog post you recently published.

Humanize Your Brand

While it’s great to be professional and stick to industry-related topics, there’s nothing wrong with showing the human side to your brand. You don’t have to share personal or intimate information like images of your kids or spouse. Instead you can share images of your favorite restaurants, brands you adore, things that make you laugh, inspirational images and so on.

Be Original

It’s okay to share things that you have found online, but people love originality. Creating your own images is a great way to build authenticity and your fans know that when they visit your boards they’re likely going to find something they haven’t seen before. Original images can also earn you a spot on the Popular Section of Pinterest. The Popular Section is where you’ll find unique and original images. Earning a spot in this section will also draw a huge crowd to your boards.

Have you been using Pinterest to grow your service-based business? Are you new to Pinterest and still have questions? Whether you have comments or questions, we’d love for you to connect with us using the comments section below.

As always, thanks for reading, and please share this post by clicking on the share buttons below!
 
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Identifying Your True Target Audience

One of the first and most important steps in creating a successful business is identifying your true target audience. You need to uncover who is the perfect client or customer for your business. Who would benefit the most and truly understand what you bring to the table?

Identifying your target audience is necessary to complete so many other steps in your business like creating content for your website and marketing pieces, designing your website, creating promotional offers and more. In this video, we will show you how to identify your true target audience.

 

Do you have any tips for identifying your true target audience? We would love to hear.

As always, thanks for viewing, and please share this post by clicking on the share buttons below!

 

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How to Grow Your Business Using Content

Content marketing is a form of inbound marketing. When done the right way, content marketing will help you attract and retain current customers. Content marketing is the art of effectively communicating with buyers without being pushy or salesy. Here are some tips to help you get started in creating great content for your business.

As always, thanks for viewing, and please share this post by clicking on the share buttons below!

 
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7 Internet Marketing Strategies for a Small Budget

social media marketingNew businesses are always faced with the challenge of properly allocating their budgets. Luckily, the internet has somewhat leveled the playing field for new businesses and start-up companies. You can in fact grow your business with free and low-cost internet marketing strategies if you are willing to invest the time.

In this article, we will share 7 internet marketing strategies that are sure to help you better position your small business online without spending a fortune. The key with the strategies we will cover is having a solid plan and being consistent.

Strategy #1: Create YouTube Videos

YouTube has over 800 million users which is why this strategy is at the top of our list. This is a great way to connect with your target audience online. YouTube drives tons of traffic every day. For those just getting started you can create your videos using your cell phone, computer or tablet if you don’t have a camcorder.

If you’re not sure what type of videos to create, here are some ideas that will help you get started.

  • Product Demonstrations
  • Explainer Videos (this will help your online visitors better understand your business and how to work with you)
  • Frequently Asked Questions

Strategy #2: Social Media Marketing

Social media marketing is another great way to create buzz for your business. The only investment is time. It’s important to stay active by posting regularly, commenting on other profiles and connecting with people that could be potential clients.

Strategy #3: Hire a Virtual Internet Marketing Specialist

Now this one may catch you off guard, but hiring a professional can often times save you more money than trying to do things solo. As a small business owner, you have to know when to throw in the towel. It may make more sense for you to hand this task off to a professional instead of trying to figure things out on your own. They have the resources and expertise so you can avoid having to go through trial and error with your marketing projects.

Strategy #4: An Awesome Website

Internet marketing and having a great website go hand in hand. As your marketing efforts drive traffic to your website, you need to be able to capture the attention of those visitors. Your website should be relatable to your audience and give them ways to stay connected with you.

Strategy #5: Press Releases

Writing a newsworthy press release is a great way to attract visitors to your website. It’s okay to toot your own horn every now and then. There are tons of free and low-cost press release directories that make it possible for you spread the word.

Strategy #6: Blogging

Blogging is a great way to improve your search engine ranking and show off your expertise.

Strategy #7: Free Webinars

Online events are a good way to get people in the door. The key is to deliver your message in a way that speaks directly to your target audience. Giving away free tips is a great way to add leads to your sales funnel.

Marketing your business doesn’t have to be expensive, it just requires commitment and general know-how. There are thousands of businesses succeeding with limited marketing budgets, and there is no reason why you can’t be added to the list.

Have questions or comments? We’d love to hear from you. Join the conversation by commenting below.

As always, thanks for reading, and please share this post by clicking on any of the share buttons below!
 
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Generating Revenue Using LinkedIn

LinkedIn has been an essential tool for businesses and customers facing B2B professionals. In this video, I’ll share 5 tips on how to best leverage LinkedIn to grow your business.

Be sure to join us for our webinar at 2:00 pm PST on “How to Sell Your Add-on Services.” These are services you sell while building your online business.  You can go here to register. See you at 2:00 pm PST! As always, thanks for reading and viewing!!

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