Effective SEO content is all about grabbing the attention of a targeted audience and providing them with relevant information that they will find valuable while at the same time getting noticed by the major search engines, such as Google, Yahoo, and Bing and being placed on their top page and positions. The goal is to create SEO content that is better than what is currently available on search engines so that your page ranks high for your targeted keyword.
Here are some helpful SEO tips on how to write effective SEO content that will make both your target audience and the search engines put the spotlight on your web page:
Get the Proper Training
SEO tips and techniques abound all over the internet. But getting an SEO course and certificate will equip you with all the information and skills that will ensure that what you are practicing will deliver great results for yourself and your clients. So make an investment in educating yourself through the proper training from the experts.
Know Your Online Audience
The best way to satisfy your target readers is to know what they want and deliver exactly that. It is very important for every SEO writer to know your audience, especially when you are planning on what to create on your website. Your content must appeal to them, to the point that they would want to share it on social media.
Before you write anything, take the time to know what your target readers want and need. One way to do this is by tracking content that has received the most positive feedback and shares on social media. This will give you an idea of what they actually like and produce more similar content, so your website entices your readers to come back for more.
Produce Only High Quality Content
One thing’s certain – Google rewards websites that offer high quality content that is original and relevant to users. Google places high value in user experience, which makes it very crucial for SEO efforts to focus on delivering what online users find relevant, informative, engaging, and compelling.
This is why content and SEO must always go hand in hand. Even the Panda Google algorithm update made it very clear that only by providing excellent user experience can websites look forward to getting ranked on Google.
Proper Keyword Placement
The addition of target keywords and phrases should be done with the reader in mind. With that said, your SEO content should flow smoothly and naturally even when keywords are added. Avoid keyword stuffing, as this is absolutely unacceptable. Content that is overstuffed with keywords will only be viewed by search engines as spam, and there is no chance that this would get ranked by Google or the other search engines.
While longer content with at least 500 words have greater chances of being ranked by search engines, never force yourself to produce a specific word count. Again, your content should not only satisfy search engines, but more importantly, your target audience. So it needs to flow well and contain information that makes a lot of sense to your readers.
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Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile.