Ever since the advent of the Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and businesses have taken advantage of this, and you can see ads on any web page you visit. Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search, and they will be provided with a huge list from which they can select. This is a very cost-effective and time-saving method of advertising.
It has become really easy for any business to have a personalized website by which you can advertise, directly interact with your customer, and provide details about your product and services. Regular newsletters, offers, discounts can be pasted on your site to increase the interest of your website visitors.
Legal and Illegal Online Advertising
Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this, Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising.
Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising.
Illegal advertising is more commonly known as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from your system.
With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically, Adobe Flash is used to design advertisements these days. Depending on the technology being used to design, advertisements can be classified into various categories.
Various Advertising Categories
Banner ads are animations displayed on your website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.
A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.
Interstitial ads are those that are displayed before directing over to the desired page.
Wallpaper ads form the background of your web page.
The ads that float on your screen are known as a floating ad.
Polite ads download at a slow pace without interrupting the normal functioning of your website.
An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.
Advertisements which are displayed in a video form on a website is known as a video ad.
There are many ways by which advertising slots can be purchased on the Internet like CPM, CPV, CPC, CPA, CPL and CPO.
CPM or cost per mil means that you as the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.
CPV or cost per visitor means that you are meant to pay for the people to whom the advertisement was delivered.
CPC or cost per click means paying for the number of clicks made on your advertisement by your visitors. Although the advertisement is put up on your website, the amount is paid only after the visitor clicks on the URL of your advertisement.
CPA or cost per action means that you pay all the charges of advertisement, but you get paid only if the visitor clicks on your advertisement and purchases a product or signs-up for a service.
CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply sign up to get regular newsletters and special offers.
CPO or cost per order is where you pay each time an order is placed.
Online advertisements are not only for promoting a product or service but, in fact, they can be used for purposes like advertising charity and spreading education.
Are you implementing any of these categories of advertising to advertise your products or services and are they effective? We would love to hear from you. Leave your comments below!