Marketing your business on Facebook is a great idea for a number of reasons. Facebook is the largest social media platform and people are spending more time on Facebook than ever before. So it would seem like a no-brainer to setup a business page for your company.
The thing that makes Facebook so enticing for some business owners is the same thing that makes some business owners shy away from it. Many people feel that Facebook is too saturated and that no one will see their posts. Well, if you use these 3 tips, not only will your posts be seen, but your business will benefit as well.
One of the main reasons that people log onto Facebook is to be entertained. It doesn’t matter what industry you are in, you have to post content that is tailored to your clients, customers or followers. All of your posts don’t have to be organic. It is not frowned upon to use content from others, just don’t forget to give credit to the originator of the content. As your timeline is filled with buzzworthy posts, followers will begin to look forward to seeing what you have to say about certain topics in your industry. The key to making buzzworthy posts is to make sure that you stay abreast of what’s hot and relevant. Your timeline should be the place to go for the topics your followers care about.
Posting often doesn’t mean flooding your followers’ timeline, but you do have to make sure that you have a strong presence. Many business owners fear that their posts will get lost, but if you post regularly throughout the day, followers will be more inclined to not only read your post but they will go a step further. If a particular post sparks the interest of one of your followers, they will click on your profile so that they can read the previous posts that they missed throughout the day. As more and more followers do this, your posts will begin to spread through shares, which will display your information to a broader audience.
As your following grows, so will the number of people that will want to engage in conversation with you. This can be a daunting task, because it can be very time-consuming as your following grows. However, you never know where your next customer or client is coming from, so make sure that you take the time to respond to your followers.
Don’t just sit back and wait for people to visit your page. Explore Facebook; find other people in your industry and comment on their posts. You may make connections that will benefit you and your company in the future. This is also a great way to get ideas, and it can be entertaining for you as well.
Facebook is a great platform for growing a business. As the social media giant continues to grow, so does the number of people that would love to hear what you have to say. Make sure that you are giving them buzzworthy topics on a regular basis and seize every opportunity given by engaging and interacting.
Has Facebook been a huge contributor in growing your business? Do you have some awesome Facebook marketing tips that you’d like to share? We would love for you to share your comments and thoughts below.
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