Last week we began our series on internet marketing strategies discussing Testing and Tracking. Go here to check it out. This week we will continue with Interaction, an underrated internet marketing strategy.
You may be saying interaction is a given, but is it really? When you’re networking on various social networks, have you ever seen posts or tweets go unanswered or receive no response at all?
It’s not the end of the world for the person who published their well-thought-out post or tweet, but if it’s your fan, follower or subscriber, you could potentially become to them one in a million who is trying to sell them something simply because you didn’t interact. In other words, they don’t feel as “special” to you as they once did.
Social Networking Tips
No matter how busy you are, you should make an effort to respond, even it’s as simple as clicking the “Like” button. The publisher will feel “special” because you took the time out to read and respond.
Try to spend at least 10 minutes a day on the networks where your fans, followers, and subscribers hang out. These 10 minutes should be when they are on the networks.
In our upcoming webinar, we will discuss how to determine what time of the day your fans, followers, and subscribers are usually networking.
If you are too busy to spend a lot of time reading posts and/or tweets, hire a Virtual Assistant (VA). S/he can sort through them and forward to you the ones that need your attention. This will save you a lot of time.
There are VAs who specialize in social networking, as well as social media marketing. Since they are skilled in these areas, there’s no need for you to train them; again, saving you precious time.
How is your level of interaction on the social networks? Join in the conversation by commenting below.
Come back next week as we continue our series on internet marketing strategies. As always, thanks for reading!
Video marketing is another Internet marketing tool and strategy that will drive traffic to your website.
Your videos should include valuable information for your target audience, as well as being relevant to the subject matter. For SEO (search engine optimization), choose your title, description, and keywords carefully. You want your target audience to be able to find your videos when they are searching using the keywords you select.
Make sure your website URL (or wherever you want to direct your visitors to) is in the first line of the description leaving a space between the URL and the actual description.
Don’t forget to brand your videos with your logo and website address. You can also create a YouTube Channel customizing it to promote your brand. The Channel also has a bulletin feature, which allows you to create messages, similar to Facebook and Twitter posts. These posts will show up on your subscribers’ and friends’ homepage.
Social Media Networking
Submit your videos to your favorite social networks and allow comments and ratings. Make sure you respond to comments. With YouTube share feature, you can easily share your videos to various social networks with a click of a button.
Allow your videos to be embedded. You can also embed your videos into your WordPress blog. Make sure you insert the embed codes into the HTML mode tab of the post editor when creating your blog post.
We would love to hear how video marketing has worked for you in your Internet marketing plan. Let us know by leaving your comment. Come back next week for more Internet marketing tips!
This is a video that I included in my newsletter for my subscribers. I give an overview of the content in the November edition, which focuses on social media marketing. Following is a transcript that I included with the video on YouTube.
Hi Rita Cartwright here, with another month edition of our newsletter.
Social Media Marketing Facts
We begin this newsletter with some interesting facts on social media marketing.
Critical to Your Internet Marketing Strategy is Keyword Research
And following that is a video on the importance of keyword research to search engine optimization and to your internet marketing strategy.
Women Empowering Women – Is Networking Alive And Well In Internet Marketing For Women?
Following that is an article on women empowering women in the internet world. And this is done through joint ventures with each other and also through networking.
Social Media Marketing in 3 minutes
Next is a video on how critical social media is to your business. And also in this same video, you will learn the secret formula of how to become success online.
Using Social Media Boosts Website Promotion
Next is an article on how you can add your website links to social media sites in order to promote your website. These links are also known as backlinks or inbound links. They are simply links from somewhere else back to your website.
RJ’s Internet Marketing Services Video Trailer
Last but not least is a video trailer on our services and how our services can help you with your internet marketing. More information can be found at http://rjsinternetmarketing.com.
Instructions for Non-Subscribers on how to Subscribe to Newsletter
By the way, if you happen to be watching this video, and you are not a subscriber of our newsletters, scoot on over today to our website and sign up today. The sign up box is on the right-hand side of the screen. When you do sign up, you will receive a free copy of our e-book, “Online Marketing Tools for Today’s Small Business.” You will also receive a 5-part report on working with a virtual assistant.
As usual, thank you for your continued subscription. I hope that this information will be beneficial and useful for you in your social media marketing. Thank you.