Humanizing your brand on social media means to show the personal side of your business. In order to do this, there has to be a shift in how you interact with buyers and prospects on your social media platforms. Here are some tips that will help you get started.
The Face behind the Brand
While you want buyers and prospects to recognize your logo and tagline, putting a face behind your brand makes it more personal. Connecting your social media accounts with your team or employees is a great way for buyers to see that there are real people working and affecting the impact your business has online. A creative way to do this would be to have your team make posts on their social media profiles and use key terms or hashtags that connect them to your business.
Relationship building is essential in creating growth and long-term customers. You don’t always have to be corporate when interacting with buyers. It’s okay to be conversational and talk to them in a language and tone they can understand. Quickly responding to comments and questions is another great way to build good, solid relationships. Buyers want to know that you are here to stay and that they can rely on you.
Share Photos and Videos
A great way to connect with buyers is through the use of video and images. Share some footage of you and your team. Some examples of things you may want to share include:
- A normal day in the office
- A company event or party
- An office tour
- Employee of the month
- Behind the scenes (how your company handles certain processes)
- Interactions with you and your customers
- Video or audio client testimonials
Become a Great Listener
The easiest way to fix something is by listening. This also holds true for your business brand. Listen to what buyers are asking for from you or your industry and find a way to deliver. Some creative ways to do this would be through video, blogging and podcasting.
Engagement should always be a priority in your business. These tips are a great foundation for getting started in humanizing your brand. As social media continues to grow, being personable with your audience will definitely give you an edge over the competition. Remember people buy from people they like and trust.
What are you currently doing to humanize your brand? We would love to hear what’s been working for your business.
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