We started the process of changing our business name from RJ’s Internet Marketing Services, LLC to RJ’s Internet Marketing Solutions, LLC a couple of months ago, and it is finally official!
Anyone can offer services, but we offer solutions. We want our business name to reflect this distinction.
As entrepreneurs ourselves, we understand that you’re short on time and, at times, you feel like you’re on your own or you don’t want to learn yet another social media marketing tool.
We are here for you offering the best solutions for your Internet marketing needs!
Special Introductory Offer!
As a way of celebrating our new name, we are offering a special introductory offer of 20% off of our Bronze Internet Marketing Package for new clients!* This package provides the following solutions to your online marketing needs:
Correctly position your business before your target audience
Increase brand awareness
Drive traffic to your website.
To learn more about our bronze package and other packages, go here.
*Packages contain one month of services. A six-month contract is required in order to qualify for the Special Introductory Offer. This offer applies to one month of services.
A blog gives customers a chance to connect with companies in that they are able to make comments, as well as rate and/or review the companies’ products or services. Customers are able to do this in the comment section of blogs. Blogs are an inbound method of marketing versus the traditional marketing of television, radio, newspapers, magazines, etc. Customers are not able to connect with companies through these traditional channels. Blogging gives customers the ability to interact with the company. Conversing with potential customers builds trust over time; therefore, when the marketer does talk to them about their product and service offerings, the customers will be ready for the offering (“Get Found in the Blogosphere”).
The Architect of a Company’s Blog
Quality blogs should have a comment section; so, that customers can connect with the companies through their comments, as well as the company connecting with the potential customers by responding to their comments. Blogs should also have a Really Simple Syndication (RSS) feed. RSS feeds allow the readers of the blogs to subscribe to the blogs. What the subscription does is it will let the readers know when the author of the blog has published a new post without the reader having to visit the blog to check for new blog posts. Blogs should also have social media sharing icons, so, the readers can share the posts on their favorite social networking sites with their followers and friends which, in turn, will drive traffic to the marketer’s website.
Blogging for Marketing
Blogging for marketing has influenced marketing strategies in numerous ways. A marketer’s blog can change their website from being an online brochure to a hub for their marketplace (“Get Found in the Blogosphere”). It can dramatically improve search engine rankings because of the inbound links.
As mentioned earlier, if a blog has the social media icons located on it, site visitors are able to share the blog posts to various social media networks generating more exposure leading to more traffic. In addition, users on social bookmarking sites, for example, Digg, Delicious, and StumbleUpon, can vote for and share the posts with their followers.
Another blogging for marketing strategy is to invite guest bloggers to write a guest post for the marketer’s blog. The guest blogger adds the link to their article, which is on the marketer’s site, on their website and, in turn, the guest’s blog readers will follow the link back to the marketer’s blog generating even more traffic.
Overall, blogging is a form of inbound marketing. If implemented correctly, the marketer does not have to blast the potential customers with their marketing messages. The customers will find the marketer through using specific keywords as search terms or perhaps through social media networks. If the content is remarkable, the potential customers will subscribe to the blog using RSS feeds in order to be informed when a new blog post is published.
Brian Halligan, Dharmesh Shah. “Get Found in the Blogosphere.” Inbound Marketing – Get Found Using Google, Social Media, and Blogs. Hoboken: John Wiley & Sons, Inc., 2010. Web. 20 September 2014.
It is said that content is king when it comes to online marketing. SEO content is used to promote a website or blog, attracting visitors. When you employ this marketing strategy, you must be aware of the Google Penguin algorithm. Penguin is one of Google’s latest ranking algorithms. This algorithm means that there’s little or no point in creating fabulous content or informative articles without getting your link strategies right.
Google’s latest algorithm updates, Panda and Penguin, have changed the way people approach their SEO. Let’s take a look at how Google Penguin works and how you can adhere to the set guidelines to make your online marketing fruitful.
The Function of Google Penguin
According to online marketing experts and Google themselves, Google Penguin is basically a web spam penalty from the search giant. It works to combat misleading or false linking structures, addressing the problems of misrepresentation of web content and keyword stuffing. When preparing your content, you should not repeat keywords excessively. You should carefully select anchor texts, avoiding excessive use of similar landing pages and anchor texts.
Many people think that content marketing is dead because of the recent Google Penguin updates, but this is not true. It is alive and kicking. The idea is to author the articles or blog posts correctly and avoid being banned or penalized by Google. Google algorithms are designed to assign ranking to websites associated with well written content.
Google Penguin and Article Marketing
Google Penguin impacts on your content marketing efforts in a number of ways. It is not the way you write your SEO content or articles that are affected that much, it is more about how you intend to use them. Here are issues that you should address immediately if you want to achieve good rankings in the Google search results.
Anchor text – Do not excessively use keywords as your anchor text. This strategy may have been fruitful back in the day, but today it’s poison. You may risk getting banned because of using the same keywords as your anchor text repeatedly. Google would recommend you just use your URL or company name.
Landing pages – Don’t build numerous links to your home page. Instead, mix the landing pages to get good ranking. Google is automated and understands that every page on your website is different.
Be careful where you post your content – The Penguin update has made links from certain sites (bad neighborhoods) toxic, it is wise to check a sites link profile before you obtain a link from it. It is also wise to do a bit of research on a site before you link to it.
The relationship between content marketing and Google Penguin is an interesting one. The latest Google Penguin updates are designed to detect unethical practices in SEO, banning you outright if you have violated the guidelines set by Google. In order to be on the safe side, go with the right techniques, creating quality, unique content with a natural percentage of keywords.
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A social media professional can assist you in creating a targeted plan that will help you best connect with your target audience, giving you the best possible impact socially.
I hope this video has been helpful. If you’ve been struggling with the social media side of your strategy, it may be time to consult with a professional. Contact us today for a free consultation at 866-651-3073.
Most small business owners have a shoestring marketing budget, but yet need to market their business online. We’re going to discuss some internet marketing strategies you can implement in order to give your business the online exposure that is necessary to reach your target audience. Most of them are free; however, they will cost you time.
Your website is your online business card. If you don’t have an online presence, you will not grow or succeed. According to the infographic below, created by invesp, more than 80% of internet users have used the internet to buy something and more than 50% shopped more than once online. Seventy-three percent say they prefer to shop online because it saves them time, while 58% prefer it because of no crowd. As you can see, you will miss a lot of potential sales if you don’t have a website.
The infographic shows other statistics that reiterate the importance of having an online presence, and building a website is the first step in doing so.
Make sure your website is optimized for search engines in order to market your business on the internet. Sprinkle keywords that your clients use when searching for your products or services throughout your website copy creating keyword rich content. Search engines like fresh content also. So, update regularly. In addition, quality backlinks play a role in your site ranking well in search engine results, which, in turn, will drive traffic to your site.
Creating and maintaining a blog will also drive free traffic to your site, giving you and your business exposure. You can use this platform for content marketing, which we’ll discuss next, sharing valuable content to your audience. This will draw them to you, which is a form of inbound marketing. We’ll also talk about this strategy a little later.
The Content Marketing Institute describes content marketing as “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Blogging, creating website content, broadcasting email campaigns, and social media marketing are all examples of content marketing and are ways of marketing your business on the internet.
Social Media Marketing
Being active on various social networks is another strategy you can use to market your business online. Posting relevant and valuable content will attract your target audience to you and your business (content marketing). You will also be seen as an expert in your industry to your potential clients.
Inbound marketing is a marketing strategy that uses relevant and valuable content to draw potential clients. The traditional method of advertising involved delivering advertising messages to the masses through radio, TV, magazines, etc. hoping to be found like a needle in the haystack; to be heard through all the other ads. Inbound marketing is a technique where your clients find you generally through internet searches verses you broadcasting to your market as a method of obtaining clients.
These are just a few techniques you can use to market your business on the internet giving you and your company the exposure you need to grow and succeed.
Have you used any of these strategies to market your business on the internet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section. As always, thanks for viewing, and please share this post by clicking on the share buttons!
As a business owner, you are always looking for ways to successfully attract more clients or earn more revenue. Growing your business online requires a lot of consistency, determination and innovation.
Online webinars are a great way to reach a broad audience, and it’s one of the most cost-effective marketing strategies used by business owners today.
Like with any other internet marketing strategy, an awesome webinar requires a great deal of planning and preparation. Below are some tips that will help you make your next webinar a huge success.
Attention Grabbing Headers
Like with most things in life when the packaging is all wrong, few people are going to want to open the box. Your webinar title is no different. By now you know what your target audience looks like and you know what problems you’re solving for them. Your webinar really needs to focus on a sore spot with your prospects. The title should be captivating while clearly stating what the webinar will be about. The summary should identify what they can expect to gain from attending your webinar.
Spread the Word
The best webinar in the world won’t be successful if no one knows that it exists. It’s important to have adequate time to market your event. You should give yourself at least a month to promote your webinar. Some things you can do to spread the word about your event include:
Sending out an email alert
Creating a hashtag on Twitter
Adding links to your registration page on Facebook, LinkedIn or any other social media platforms that you manage
Reaching out to other business owners that share a similar market
Highlighting it on the homepage of your website
While the goal of your webinar is to reach as many people as possible, having quality content is just as important. You have to be able to deliver great material to the people attending your event. Giving them something of value will help you gain expert status and attract more prospects. When you host a webinar of substance, the attendees will help you gain more followers by spreading the word to their friends, family and colleagues.
Are you struggling to put together your next webinar? Or maybe you have some tips that you’d like to share? We would love for you to join in on the conversation by posting your comments below.
As always, thanks for reading, and please share this post by clicking on the share buttons below!