Last week we begin discussing Internet marketing tools and strategies that start-ups can use to promote their products and/or services online. This week, we will wrap up the Internet marketing strategies. We left off on discussing LinkedIn groups, which are similar to forums.
Speaking of forums, Yahoo groups are business-related forums where you can swap pertinent information and gain valuable business tips as well. As we discussed last week, you will be seen as the expert in your area.
You also want to join the forums where your target audience hangs out. By following their conversations, you can learn what keeps them up at night and come up with solutions to their business issues.
This is just the tip of the iceberg of some of the Internet marketing strategies and tools you can use to promote your business online and get clients as a result. There are several more online marketing tools available.
According to the UN’s International Telecommunications Union (ITU), there are over 2 billion Internet users. With the world population at 6.8 billion and rising, almost one person in three is online. If you target your message correctly, you will reach your market within these global users. Everyone in the global market is not your potential clients. So, be sure to create your Internet marketing messages for your target audience.
Unless your product or service offering is Internet marketing, it’s advisable to outsource your Internet marketing to experts in this area. Internet marketing is strategic and time-consuming. It will take your focus away from your core products or services.
When starting up your business, you will have enough items on your “to do” plate. There are virtual assistants that are experts in Internet marketing who are available for you to outsource your Internet marketing needs to on an ongoing basis. Internet marketing is continuous even after you are established.
As a start-up, have you used any of the online marketing strategies and tools mentioned in last week’s and this week’s posts to market your products and/or services and have you gained any clients through their use? We would love to hear. Leave us a comment below. You just might help some other start-up entrepreneur avoid the bumps in the road of Internet marketing.
Now that you have your start-up business up and running, it’s time to let your target audience know that your products and/or services are available. They will not be aware of your existence, unless you tell them.
Whether you have a brick and mortar or an online business or both, one of the best strategies for spreading the word about your new products and/or services is through Internet marketing. We will cover some of the more popular Internet marketing methods and strategies in this post.
It’s vital to have a website. This is your online business card. Having a website makes you and your business look credible. Not many people will do business with a company or entrepreneur if they don’t have a website.
Next you need to have a blog. You can use your blog to share your knowledge with your target audience, while at the same time become known as the expert in your field. This will drive traffic to your website, possibly converting your site visitors into clients.
Then you need to get involved in social media marketing. This will also drive traffic to your website. The more popular social networks are Facebook, Twitter, and LinkedIn.
On Facebook there are two different accounts you want to create. One is called Profile and the other is known as Page. Your profile account is for socializing with your family, friends, and colleagues. It also allows your potential clients to see the human side of you. Your Page is strictly for showcasing your business.
Twitter is a real-time information network that enables you to follow conversation and topics you are interested in, as well as the latest information. Connect with your target audience and drive traffic to your website. You can socialize on Twitter, while at the same time become recognized as an expert in your industry.
LinkedIn is for professionals only. Sharing personal, non-business type of information is not acceptable on LinkedIn. LinkedIn also has groups geared toward your interest. Just do a search using search terms of your interest on the LinkedIn group drop-down menu to locate the groups you want to join. The groups are similar to forums where you can share information as well as gain knowledge to help you operate your business.
Come back next week when we continue our discussion on Internet marketing for start-ups.